MCUrgent is a social media emergency notification system developed by Morris County and used in multi-jurisdictional emergencies. This beginner course explains what it is, how it was developed, and how municipalities can post messages.
1. MCUrgent A Shared Emergency Information Network Carol A. Spencer, Web Manager Building a Municipal Social Presence Morris County NJ February 8, 2012 Getting the word out with social media
11. Our vision of MCUrgent Morris Twp Parsippany Denville Riverdale Dover Towns create a tweet #hashtag post #MCParsip RT 46 WB between New Rd and Rt 202/Parsippany Rd flooded. All lanes closed. 6:37 AM Mar 15 th via Twitter
12. Our vision of MCUrgent Towns create a tweet #hashtag post Morris Twp Parsippany Denville Riverdale Dover Twitter (MCUrgent) Facebook (MCUrgent)
14. Social Media Spreads the Message Quickly 911 1,189 2,219 852 157 235 5,563 people could get the message with just 1 click of the mouse. Twitter “Fast Follow” users are not included here so the contacted number is even higher. Twitter (MCUrgent) Facebook (MorrisCountyNJ) Twitter (MorrisCountyNJ) Facebook (Town page) Twitter (Town feed) Facebook (MCUrgent)
34. MCUrgent A Shared Emergency Information Network Carol A. Spencer, Web Manager Building a Municipal Social Presence Morris County NJ February 8, 2012 Getting the word out with social media