'The Presentation Lab - Learn the Formula Behind Powerful Presentations' was published in April 2014 to an eager audience. Here we examine why the timing of this acclaimed book is as near to perfect as can be. The confusion, pressures and number of bemusing choices faced by presenters today means that they need a clear and guiding hand to navigate their way through the field of presentations. 'The Presentation Lab' not only provides invaluable guidance for all business presenters, it also equips them with a range of tools and techniques that will see the relationship they have with their audiences change for the better. The net result is more effective and powerful presentations. And when a presentation delivers, both the presenter AND the audience benefit. Sounds like a win-win to us... 'The Presentation Lab' is available from Barnes & Noble, Amazon and all other booksellers of repute.

1. Being a business presenter today is tough.

3. The new art of
storytelling
New
technology
Amazon
ban on PPT
PPT
skills
Speaking
like the
greats

4. Speaking
like the
greats

5. New
technology
Amazon
ban on PPT
PPT
skills

6. The new art of
storytelling
New
technology
Amazon
ban on PPT
PPT
skills
Speaking
like the
greats
Fractured Brain//
Confused Presenter…

7. …Leads to…

8. …Leads to…
Bored & confused
Audience

9. Time to go to work in the lab…

10. Formula:

11. Audience Heatmaps
The Presentation Lab explains
why you need to understand your
audiences’motivation and gives
you a simple process by which to
assess their needs and therefore
create presentations that they will
really connect with and take
action from.

12. Audience Pathway
The importance of stories is not up for debate but a story need to be
structured and skilfully delivered if it is to properly engage your audience.
The Presentation Lab shares the methodology by which stories bring
audience centric presentations to life.

13. Presentation Landscape
Business isn’t always done in stuffy boardrooms to a strict agenda.
Understanding how the shift in presentation forums, from formal through
to informal, affects your presentation and yourpresenting is key to staying
ahead of the competition. The Presentation Lab provides guidance to
ensure that you always have the right tools for the job at hand.
Formal Interactive Informal

14. The Power of Visuals
Great visuals can be your best friend…or
your worst enemy. The Presentation Lab
doesn’t aim to show you how to create
clever charts and animations in
PowerPoint but more importantly shines a
light on the easily overlooked power of
visual subtext -enabling you to create
visuals with real meaning.

15. Blended Presenting
A great presentation needs to be delivered
appropriately. Knowing which approach to
use to get the best response from your
audience requires more flexibility than just
firing up your laptop and opening
PowerPoint. The Presentation Lab provides
a structure that delivers the most from
every opportunity using a wide array of
tools chosen with your audience and the
presentation forum in mind.

16. Practical Examples