A case study about Mosio's text messaging solution for Scarleteen, a sex and health education hotline for young adults. Scarleteen uses Mosio's text chat messaging software to receive and respond to text message questions from patrons anonymously and in real-time.

1. Case Study: Scarleteen Text Message Help Lines, Hotlines and Crisis Center Services

2. Mosio is a mobile technologies agency providing text messaging and mobile web solutions for businesses, brands and agencies. Our mobile strategy and development services enable two-way text messaging communications between organizations and their patrons. www.mosio.com 877.572.9953

3. Scarleteen is an online resource for teens and young adults, as well as parents and educators, to discuss topics related to sex education. Serving 20,000 - 30,000 visitors every day, Scarleteen and its services have been lauded by such organizations as SIECUS, UNICEF, The Association of Reproductive Health Professionals, Family Health International and the International Association for Adolescent Health. Scarleteen - Text Messaging Q&A for Teen Sex Education © 2010 Mosio, Inc Interactive . Mobile . Engagement . Description How it Works: Scarleteen aims to help teens and young adults by supplementing in-home and school-based sex education in an environment that is private and anonymous.

4. © 2010 Mosio, Inc Interactive . Mobile . Engagement . Give young adults an anonymous, comfortable way to ask questions. Challenge Scarleteen's website offers a place for young adults seeking information to get answers and advice while they are online through published resources and forums. Scarleteen volunteers also offer assistance and answer questions via email. Scarleteen wanted to augment online resources with a cost-effective mobile solution to be able to communicate in real-time with individuals seeking help while they are on-the-go. The solution needed to be anonymous, confidential and available to as many young adults as possible no matter where they are. Additionally, Scarleteen's volunteers are based throughout the U.S. The mobile solution required accessibility by all volunteers, no matter they live, to maximize the service's availability.

5. Information utilizing teenager’s most popular communication tool. Recognizing the increased use of text messaging amongst young adults, Scarleteen implemented Mosio's mobile text messaging conversation software to be able to communicate with their members and visitors in real-time , via text messaging. Utilizing a web-based interface, volunteers are able to receive and respond to text messages from any internet-connected computer or mobile device. New text message questions alert staff via email, instant message and/or text message so that Scarleteen's staff are notified even when they are away from their computers . Mosio's collaboration features ensure that individual volunteers can help multiple people at the same time without duplicating communications. © 2010 Mosio, Inc Interactive . Mobile . Engagement . Solution

6. Scarleteen has successfully made their volunteer support services available to every young adult with a cell phone no matter where they are. The text messaging service "Text Scarleteen" serves as the perfect medium to extend the reach of Scarleteen's services to young adults on the mobile technology they use the most. Health education information available to young adults on-the-go. © 2010 Mosio, Inc Interactive . Mobile . Engagement . Results

7. Best Practices: The use of text messaging auto-responders enables Scarleteen to inform patrons that their messages have been received and that someone will get back to them as soon as possible. This enables their service to stay connected 24x7x365 even if live help is not immediately available. Best Practices © 2010 Mosio, Inc Interactive . Mobile . Engagement . More Info

8. © 2010 Mosio, Inc Clients and Examples Interactive . Mobile . Engagement . Vlingo Mobile Ad Response (Billboards + Radio) Nike Women’s Marathon Mobile Ad Response (Advertisements) Punk Rock Bowling & Music Festival Mobile Web + Text Message Alerts Scarleteen Mobile Q&A via Text Chat Movember Foundation Text to Screen + Mobile Marketing Information Today Mobile Website Development Pepco Mobile Customer Feedback Examples of our work.

9. "Mosio makes it easy.” - Krystal London, Mobile Industry Review “Mosio presented Microsoft the perfect opportunity to combine mobile, community and discovery in a social and interactive environment.” - Hunter Hoffman, Universal McCann “Mosio is a mobile marketing agency that is on the cutting edge of how the mobile space is adapting to the way people use their phones to communicate.” - Murray Newlands, Digital Marketing Consultant "Using Mosio has given us a new way to speak with our clients and consumers; one that is simple for them and effective for us!” - Andrew Loos, Attack! Marketing "Mosio's service opens up a whole new world for us, giving us an easy-to-use component, increasing student access to KU Info.” - Curtis Marsh, KU Info Program Director "Mosio has done something very smart.” - Greg Sterling, Local Mobile Search © 2010 Mosio, Inc Buzz Interactive . Mobile . Engagement .

10. Web: www.mosio.com E mail : [email_address] P hone : 877.572.9953 T ext: ASKMO to 66746 © 2010 Mosio, Inc Contact Interactive . Mobile . Engagement .