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It’s not you. It’s me.
How timing affects your social posts
Lumping all social networks under the umbrella
of "social media" means you aren’t appreciating
the unique nuances of each platform.
Each channel has its
own demographic and
set of best practices, so
a one-size-fits-all
mindset will invite
failure into your
marketing strategy.
Fast Company detailed
the best times to launch
new content out into the
world, even honing in on
the optimal hours for
engagement.
Source: newsroom.fb.com/company-info/
The Breakdown
Daily Users: 890 million
Monthly Users: 1.39 billion (yes — with a B)
Peak Engagement: Wed @ 3p
Prime Time: Weekdays, 1p - 4p
The Dead Zone: Weekends, 8p - 8a
The best time to post is
between 1p and 4p on
weekdays because victims of
the "afternoon slump" often
head to Facebook for a pick-
me-up. The golden hour is
3p on Wednesdays, while 8p
to 8a on weekends should be
avoided at all costs.
Source: http://newsroom.fb.com/company-info/
Source: about.twitter.com/company
The Breakdown
Monthly Users: 284 million
Daily Tweets: 500 million+
Peak Engagement: Wed @ 3p
Prime Time: Mon - Thurs, 1p - 3p
The Dead Zone: Fri afternoon & evenings
The short-and-sweet nature
of tweets makes them ideal
for people to browse on their
lunch breaks - Mondays
through Thursdays from 1p
and 3p as the best times to
post content.
Users don't tend to check in
as much in the evenings or on
Friday afternoons, so avoid
these periods.
Source: about.twitter.com/company
Source: blog.linkedin.com/2014/04/18/the-next-three-billion/
The Breakdown
Monthly Users: 300 million
Global Presence: 200+ countries
#1 User: United States
Prime Time: Tues - Thurs, Noon & 5p -6p
The Dead Zone: Mon - Fri, 10p - 6a
Known as "the professional
social network," users are most
active when their minds are on
their jobs: Tuesdays through
Thursdays at Noon and also 5p
to 6p see the most traffic.
On Mondays, people aren't
into the swing things, and by
Fridays, they've mentally
checked out, so steer clear of
posting content on these days.
Source: blog.linkedin.com/2014/04/18/the-next-three-billion/
The Breakdown
Monthly Users: A mystery
Total Pins: 30 billion+
Peak Engagement: Fri @ 3p
Prime Time: Saturday mornings
The Dead Zone: Weekdays 9a - 5p
Source: nymag.com/daily/intelligencer/2014/05/pinterest-is-sneaking-up-on-twitter-and-facebook.html
Pinterest doesn't publicly
release user statistics, but
third-party projections
suggest the majority of its
users are women, and the top
categories of pins are Food &
Drink, DIY & Crafts and
Home Decor.
The best time to pin is
Saturday mornings, while
the worst is during normal
working hours.
Source: nymag.com/daily/intelligencer/2014/05/pinterest-is-sneaking-up-on-twitter-and-facebook.html
Source: blogs.wsj.com/cmo/2014/10/22/yahoo-tumblr-to-make-over-100-million-in-revenue-next-year/
The Breakdown
Users: 420 million
Registered blogs: 206 million
Peak Engagement: Sun - Tues, 7p - 10p
Prime Time: Friday @ night
The Dead Zone: Any day before 4p
Tumblr is a haven for night
owls. Peak use occurs from 7p
to 10p on Sundays through
Tuesdays, with its golden hour
Fridays at 7p. Avoid posting
before 4p on any day if you're
looking to drive engagement.
The Science of Social Timing: When to post on each social media network
The Science of Social Timing: When to post on each social media network

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The Science of Social Timing: When to post on each social media network

  • 1. It’s not you. It’s me. How timing affects your social posts
  • 2. Lumping all social networks under the umbrella of "social media" means you aren’t appreciating the unique nuances of each platform. Each channel has its own demographic and set of best practices, so a one-size-fits-all mindset will invite failure into your marketing strategy.
  • 3. Fast Company detailed the best times to launch new content out into the world, even honing in on the optimal hours for engagement.
  • 4. Source: newsroom.fb.com/company-info/ The Breakdown Daily Users: 890 million Monthly Users: 1.39 billion (yes — with a B) Peak Engagement: Wed @ 3p Prime Time: Weekdays, 1p - 4p The Dead Zone: Weekends, 8p - 8a
  • 5. The best time to post is between 1p and 4p on weekdays because victims of the "afternoon slump" often head to Facebook for a pick- me-up. The golden hour is 3p on Wednesdays, while 8p to 8a on weekends should be avoided at all costs. Source: http://newsroom.fb.com/company-info/
  • 6. Source: about.twitter.com/company The Breakdown Monthly Users: 284 million Daily Tweets: 500 million+ Peak Engagement: Wed @ 3p Prime Time: Mon - Thurs, 1p - 3p The Dead Zone: Fri afternoon & evenings
  • 7. The short-and-sweet nature of tweets makes them ideal for people to browse on their lunch breaks - Mondays through Thursdays from 1p and 3p as the best times to post content. Users don't tend to check in as much in the evenings or on Friday afternoons, so avoid these periods. Source: about.twitter.com/company
  • 8. Source: blog.linkedin.com/2014/04/18/the-next-three-billion/ The Breakdown Monthly Users: 300 million Global Presence: 200+ countries #1 User: United States Prime Time: Tues - Thurs, Noon & 5p -6p The Dead Zone: Mon - Fri, 10p - 6a
  • 9. Known as "the professional social network," users are most active when their minds are on their jobs: Tuesdays through Thursdays at Noon and also 5p to 6p see the most traffic. On Mondays, people aren't into the swing things, and by Fridays, they've mentally checked out, so steer clear of posting content on these days. Source: blog.linkedin.com/2014/04/18/the-next-three-billion/
  • 10. The Breakdown Monthly Users: A mystery Total Pins: 30 billion+ Peak Engagement: Fri @ 3p Prime Time: Saturday mornings The Dead Zone: Weekdays 9a - 5p Source: nymag.com/daily/intelligencer/2014/05/pinterest-is-sneaking-up-on-twitter-and-facebook.html
  • 11. Pinterest doesn't publicly release user statistics, but third-party projections suggest the majority of its users are women, and the top categories of pins are Food & Drink, DIY & Crafts and Home Decor. The best time to pin is Saturday mornings, while the worst is during normal working hours. Source: nymag.com/daily/intelligencer/2014/05/pinterest-is-sneaking-up-on-twitter-and-facebook.html
  • 12. Source: blogs.wsj.com/cmo/2014/10/22/yahoo-tumblr-to-make-over-100-million-in-revenue-next-year/ The Breakdown Users: 420 million Registered blogs: 206 million Peak Engagement: Sun - Tues, 7p - 10p Prime Time: Friday @ night The Dead Zone: Any day before 4p
  • 13. Tumblr is a haven for night owls. Peak use occurs from 7p to 10p on Sundays through Tuesdays, with its golden hour Fridays at 7p. Avoid posting before 4p on any day if you're looking to drive engagement.