Learn from Gavin Baker and Bob Wilson of Moxley Carmichael to use the power of social media to connect with your customers. If the old adage "It's not what you know, it's who you know" is true, then the more people you know, the better. Learn fast easy ways to engage your audience to drive business results using these indispensable business tools. http://www.moxleycarmichael.com http://twitter.com/moxcar http://twitter.com/gavinbaker http://twitter.com/bobinmotion http://bluestreak.moxleycarmichael.com http://newstreak.moxleycarmichael.com

1. Facebook and Twitter: Getting Started February 24, 2011

2. Gavin Baker Director of Digital Media [email_address] @gavinbaker Hi, I ’m Gavin.

3. Bob Wilson Digital Media Manager [email_address] @BobinMotion Hi, I’m Bob.

4. We Represent the Best

5. Introductions What’s your name? What do you do? OR What do you hope to learn?

6. Schedule Introductions Session I Class Activity Break Q & A Class Activity Session II Q & A

7. 3 3 “ Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. ” – wikipedia.com

8. How many...?

9. 5 Social Media

11. 8 Why should you care? Web users are 51% more likely to buy from your brand if they follow you on Facebook. And are 60% more likely to recommend your brand. - eMarketer 70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen 86% of companies of the Fortune 100 use social media. - Burson-Marsteller

12. 9 “ If you dislike change, you’re going to dislike irrelevance even more” Eric K. Shinseki, Secretary of Veterans Affairs

13. What if people talk bad about us? THEY MIGHT ALREADY BE – you just might not know it!

15. 8 Common Questions Personal & Business

16. 8 Common Questions facebook.com/help

17. 8 How do I block or unfriend? Block = still friends, but you can’t see updates or contact Unfriend = they are no longer in your friend list Go to that person’s profile At the bottom of the left column, under friends choose Unfriend or Block You can unblock quickly, but adding back after unfriending requires the friend request process again.

18. 8 How do I delete my account? Deactivate = still exists, but no longer shows up. Can reactivate. Delete Permanently = gone forever. Must recreate. Note : not all references will be deleted! Go to your profile, then Account, then Deactivate Account Permanent harder to do. Go to this link and submit: moxcar.com/removefb

19. 8 How do I make a name link? Works with friends and with Liked pages. Great for promotion! As you type status update, start with @ symbol, then first letter. Facebook drops a list of friends and Liked Pages Choose the one you want to link to.

20. 8 How do I make a name link? Works with friends and with Liked pages. Great for promotion! As you type status update, start with @ symbol, then first letter. Facebook drops a list of friends and Liked Pages Choose the one you want to link to.

21. 8 Other Specific Questions?

22. What are 5 things you could connect with on Facebook? People to friend, pages to like, pages to favorite.

23. Break

24. Class Examples

26. 8 Semantics Tweet = a public message on twitter. E.g. I’m going to tweet this Direct message (DM) = private message on twitter to/from another twitterer Follower = someone who receives your updates on twitter Hashtag = use of the # sign to group tweets e.g #UTsocial Retweet (RT) = share someones tweet

28. @cmmoxley Halftime. Georgia 17, Ga Tech 3. Go Dawgs! Save the job of the handsomest coach in college football! (Just sayin ’) 9:33 PM Nov 28th from TinyTwitter

29. @moxcar Pilot releases new iPhone app that lets you locate any Pilot anywhere. Very cool. http://bit.ly/9ARtD4 12:03 PM Apr 19th from web

30. 8 Example What name should we use on Twitter? a) @KnoxRestWeek b) @KRWeek c) @KnoxvilleRW d) @KnoxEatWeek

31. 8 4 Reasons why Great to meet people locally Good low-barrier network Keep in touch with industry connections Stay updated with competitors

32. 8 Who to follow?

35. 8 Example

36. 8 Good example

37. 8 What is….?

39. Class Examples

40. Questions? Moxley Carmichael [email_address] http://moxcar.com/newstreak

41. Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com Contact

42. 15 Cross post

43. 15 Where to start Updates, pictures, video Long-form content, subject matter expert Pictures and video Video channels and embedded video Short public engagement, active audience Where you are and what’ s popular Online professional networking

44. 19 19 Case Study Bobble Brush Toothbrush Stand

45. 19 19 Case Study Bobble Brush Toothbrush Stand

46. 8 What now?

47. 8 Status updates

48. 15 Case Study

49. 8 Facebook Pages

50. 19 19 Awareness Engagement Traffic Framework

51. 15 Start with your schedule

52. 15 Build your actions

53. 15 Network. Build. Engage.

54. 18

55. 19 19 How others use social media

56. 20

57. 24 http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf http://www.emarketer.com/Article.aspx?R=1007568 http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/ http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/ http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/ http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/ http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/ http://www.flickr.com/photos/21008647@N02/3429471329/sizes/z/ References

58. 15 Find Nemo

59. 15 Where to start Updates, pictures, video Long-form content, subject matter expert Pictures and video Video channels and embedded video Short public engagement, active audience Where you are and what’ s popular Online professional networking