Learn from Cynthia Moxley and Gavin Baker of Moxley Carmichael to use the power of social media to boost your brand. Learn how to build and increase profitability in your organization using social media tools that are right for you. Find out what you can be doing, what you should be doing, and take-back plan to integrate social media into your business communication and marketing plan. http://www.moxleycarmichael.com http://twitter.com/moxcar http://twitter.com/cmmoxley http://twitter.com/gavinbaker http://bluestreak.moxleycarmichael.com http://newstreak.moxleycarmichael.com

1. Social Media: A Practical, Getting Started Business Strategy

2. Cynthia Moxley CEO [email_address] @cmmoxley Hi, I ’m Cynthia.

3. Gavin Baker Director of Digital Media [email_address] @gavinbaker Hi, I ’m Gavin.

4. We Represent the Best

5. Schedule Introductions Session I Class Activity Break Class Activity Session II Q & A

6. 3 3 “ Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. ”

7. How many...?

8. 5 Social Media

10. 8 Why should you care? Web users are 51% more likely to buy from your brand if they follow you on Facebook. And are 60% more likely to recommend your brand. - eMarketer 70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen 86% of companies in the largest 100 of the Fortune 500 use social media. - Burson-Marsteller

11. 15 Find Nemo

12. 9 “ If you dislike change, you’re going to dislike irrelevance even more” Eric K. Shinseki, Secretary of Veterans Affairs

13. What if people talk bad about us? THEY MIGHT ALREADY BE – you just might not know it!

14. 15 Where to start Updates, pictures, video Long-form content, subject matter expert Pictures and video Video channels and embedded video Short public engagement, active audience Where you are and what’s popular Online professional networking

18. 15 Cross post

19. What are 5 things that you could tell someone about your organization ?

20. Break

21. Class Examples

22. 15 Where to start Updates, pictures, video Long-form content, subject matter expert Pictures and video Video channels and embedded video Short public engagement, active audience Where you are and what’s popular Online professional networking

23. 19 19 Case Study Bobble Brush Toothbrush Stand

24. 19 19 Case Study Bobble Brush Toothbrush Stand

25. 8 What now?

26. 8 Status updates

27. 15 Case Study

28. Class Examples

29. 8 Facebook Pages

30. 19 19 Awareness Engagement Traffic Framework

31. 15 Start with your schedule

32. 15 Build your actions

33. 15 Network. Build. Engage.

34. @cmmoxley Halftime. Georgia 17, Ga Tech 3. Go Dawgs! Save the job of the handsomest coach in college football! (Just sayin ’) 9:33 PM Nov 28th from TinyTwitter

35. @moxcar Pilot releases new iPhone app that lets you locate any Pilot anywhere. Very cool. http://bit.ly/9ARtD4 12:03 PM Apr 19th from web

36. 18

37. 19 19 How others use social media

38. 20

39. Questions? Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com

40. Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com Contact

41. 24 http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf http://www.emarketer.com/Article.aspx?R=1007568 http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/ http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/ http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/ http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/ http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/ http://www.flickr.com/photos/21008647@N02/3429471329/sizes/z/ References