1. Mpumelelo Madonsela
D ig ital Mar k etin g P r o f essio nal
Degree B.Com(Marketing) Midrand Graduate Institute (MGI),B.ComHonours(Wits)
JobTitle Performance MarketingSpecialist
Nationality SouthAfrican
Date of Birth 10/03/1990
Gender Male
Address 28 IllovoMansions
5 Corlette Drive,Sandton
Telephone 072 597 4774
E-mail MZ.madonsela@gmail.com
LinkedInProfile https://za.linkedin.com/pub/mpumelelo-madonsela/43/941/b78
ProfessionalSummary
I am a self-motivatedindividual lookingtoadvance mycareer throughexposure toaflexible anddynamic
companywithroom forgrowthand development.Ipossessa combinationof academictraining andin
fieldonthe jobtraining. Iam eagerto learnand developmyskillsandknowledgewhile atthe same time
addingvalue toyour organization.
I startedout as a part time administrationclerkforSteinerhygieneandthiswas duringmyfirstyear varsity
holidays in2008 withthe objective of gaininganunderstandingof whatmarketingactuallyis. Iworkedin
the marketingdepartment forSteiner,taskedwithconductingmarketresearchbydoingtelephone
questionnairesforSteinerbrandssuchasExecu-flora,SteinerHygiene, Pureau,SteinerEnvironmental
SolutionsandSteinmed.
I thenfocusedonmy studies completingaBachelorof commerce inMarketingManagementat MGI and
thenBachelorof commerce with Honors in MarketingManagementatWits.
I got the opportunitytobe a researchinternat AnsweredInsight,whichis amarketingresearchinsights
agencythat usedto fall underthe Habari Group, thenlaterthe Machine Group and ultimately itsown
entity. Duringmytime at Answered, while workinginthe same space asmediaentitiessuchasHabari and
Machine, I startedto learnmore aboutdigital mediaindustry,whichledtoadeeperunderstandingand
passionfordigital media.
Shortlyaftermytime at Answeredhadended, Ijoined Atmosphere Orange asaPerformance Marketing
Specialist,where Iworkedon, Programmaticmarketingplatforms, avarietyof Social Mediaplatforms and
Googles(SEO) SearchEngine Optimization.
I wishto combine,media,tech, research,digital strategyand analytical thinkingintoaneffective skill-set,
deliveringbusinessvalue of the highestquality.

2. E X P E R I E N C E
Atmosphere Orange
References
Chanel Mckay
Managing Director (CPT)
Email: chanel@atmosphereorange.co.za
Cell:072 119 7215
Ricardo Lopes
Head of Business development (JHB)
Email: Ricardo@atmosphereorange.co.za
Cell:084 244 4462
P e r f o r m a nc e M a r k e t i n g S p e c i a l i s t
( 2 0 1 4 - P r e s e nt )
DetailedDescription
Atmosphere Orange offersstrategicandtailoredprocesses
for all digital needs,resultinginefficientreachandstrong
returnon mediainvestment. Throughthe powerof its
digital mediaanddatamanagementplatforms,
complimentedbyprofessional expertise,we create
tailoredsolutionsforclients.
Responsibilities
 Implementing,monitoringandassistingin
campaignplansand strategiesinconjunctionwith
Ops
 Assisting inmanagingthe efficientandeffective
day-to-dayoperationof the businessesmarketing,
operationsoutput,partnermanagement,
campaignreporting,CRMimplementationand
managementof industryresearch
 I workon a numberof differentcampaignsrunning
on Facebook,MediaMath SizmekandGoogle
AdWordsfor variousbrands,whichIcreate,draft
and analyze reportsforclientsusinggoogle
Adwords.
 Managing the strategy,planning,implementation
and evaluationof the business'sservicesto clients,
ensuringthattimelinesare implemented,metand
that keyoperational outputtoclientsismet
 The creationof presentations,case studies and
mediastrategiesbasedonclientsbriefs
 OptimisingRTBcampaignsusingMediamath and
alsofor Google search/displaycampaign’susing
Adwords
 Ensuringthat campaignsspendbudgeteffectively
and pacingtheirspendtomeetsetKPItargets
 Reportingtothe Managementon efficacyof all PR
and marketing
 Reportingtothe Managementon efficacyof all
campaigns
 Workedwithtopbrands suchas:
- AVBOB
- PSG
- Game
- OldMutual
- V&A Waterfront
- The Pro Shop
- Oryx Gas
- KWV

3. AnsweredInsight
References
Jaqui Greef
Managing Director
Jacqui.Greef@answeredinsight.co.za
Cell:082 560 2406
R e s e a r c h I n t e r n ( 2 0 1 3 - 2 0 1 4 )
DetailedDescription
Born out of the Habari Group, Answeredinsightisadigital
research& insightsspecialists,pairingunique technology
platformswithpre-profiledpanelsof SA consumers.
Responsibilities
 The Loadingof surveysusingfluiddynamics, where
I setthe routing, structure andflow of the survey
questions
 Data analysisusingSPSSstatistical software and
Microsoftexcel
 Managing ouronline panel of respondents,
answeringqueries,andhandling of basicwebsite
adminduties
 Creatinganddraftingof researchreports using
MicrosoftExcel and the creationof presentations
to presentresearchfindingsusingMicrosoft
PowerPoint
 Workedon reportsfornumberof well-known
brandssuch
- Tigerbrands
- Nampak
- Joe public
- Publics’ Machine
- Jack Daniels
- Novartis
- Absa
Steiner Hygene
References
TshepisoHlapi
Former Marketing Director
Cell:082 509 5666
A d m i n C l e r k ( 2 0 0 8 )
DetailedDescription
Provide arange of healthandhygiene servicesfrom
washroomaccessoryrentalstodeepcleaning,dust
control,pestcontrol as well ashygiene, cleaningandoffice
consumables.
Responsibilities
 Constructionof survey questionnaires usedbythe
companiesthatfall underthe Steinergroup:
o ExecuFlora,
o SES Environmental solutions,
o Pureauwater
o SteinMed
 Conductingtelephonesurveystoassessthe overall
marketshare of Seinergroup
 ConductingGapanalysis researchviatelephone
surveysforSteiner’s, brandsinordertotap into
explore new marketsandmaintaincurrentmarket
share
 Filingandorganizingcompanydocuments

4. E D U C A T I O N
University of the
Witwatersrand (Wits)
B a c h e l o r o f C o m m e r c e H o n o r s ( 1 y e a r )
Midrand Graduate Institute
(MGI)
B a c h e l o r o f C o m m e r c e ( B c o m ) ( 4 y e a r s )
Alberton High School M a t r i c
S K I L L S
Languages
Personal
Research
Digital Marketing
Programsand
Systems
Applications
English, Zulu,Xhosa,Sesotho
Communication,presentationskills, self-motivated,analyticsandcritical thinking
Market Research,CompetitiveAnalysis,Statistical Analysis
StrategicPlanning,AccountManagement,MediaPlanning,Social Media
Management
MicrosoftCRM, Google AdWords (Google Certified), MagneticCRM, Trello, Excel,
SASenterprise guide,Microsoftword,PowerPoint,FluidDynamics,MediaMath
RTB, SizmekMDX,FacebookAdsManager.
*Certificatessuppliedonrequest