Presentation on the basics of search engine marketing and how to choose the right website. Given on the 27th and 28th February 2012 at Printwear and Promotion Live.

1. PRINT WEAR AND
PROMOTION LIVE
February 2012

2. WHAT WE WILL COVER

3. WHAT WE WILL COVER
Part 1 = Internet marketing

4. WHAT WE WILL COVER
Part 1 = Internet marketing
Search Engine Optimisation

5. WHAT WE WILL COVER
Part 1 = Internet marketing
Search Engine Optimisation
Pay Per Click advertising

6. WHAT WE WILL COVER
Part 1 = Internet marketing
Search Engine Optimisation
Pay Per Click advertising
How to make them work for you

7. WHAT WE WILL COVER

8. WHAT WE WILL COVER
Part 2 = Your website

9. WHAT WE WILL COVER
Part 2 = Your website
How to choose a good one

10. WHAT WE WILL COVER
Part 2 = Your website
How to choose a good one
Things to look out for

11. INTERNET MARKETING

12. SEARCHES

13. SEO

14. WHY INVEST IN SEO?

15. WHY INVEST IN SEO?
SEO is an industry leveller

16. WHY INVEST IN SEO?
SEO is an industry leveller
You can compete internationally in
competitive markets and win

17. WHY INVEST IN SEO?
SEO is an industry leveller
You can compete internationally in
competitive markets and win
So long as you do it right...

18. THE 2 SIDES OF SEO

19. THE 2 SIDES OF SEO
‘on-site’ SEO = keywords

20. THE 2 SIDES OF SEO
‘on-site’ SEO = keywords
‘off -site’ SEO = links

21. SEO COPYWRITING

22. SEO COPYWRITING

23. SEO COPYWRITING
You need keyword rich, sales strong copy

24. SEO COPYWRITING
You need keyword rich, sales strong copy
Keywords in:

25. SEO COPYWRITING
You need keyword rich, sales strong copy
Keywords in:
Page titles

26. SEO COPYWRITING
You need keyword rich, sales strong copy
Keywords in:
Page titles
Meta data

27. SEO COPYWRITING
You need keyword rich, sales strong copy
Keywords in:
Page titles
Meta data
Headings and body copy

28. SEO COPYWRITING
You need keyword rich, sales strong copy
Keywords in:
Page titles
Meta data
Headings and body copy
URLs

29. LINK BUILDING

30. LINK BUILDING
Your site needs in-bound links

31. LINK BUILDING
Your site needs in-bound links
Google is a popularity contest

32. LINK BUILDING
Your site needs in-bound links
Google is a popularity contest
Many ways to get links...

33. LINKS AVAILABLE

34. PAY PER CLICK

35. PAY PER CLICK

36. PAY PER CLICK
Auction based adverts on the search
engines - Google and Bing

37. PAY PER CLICK
Auction based adverts on the search
engines - Google and Bing
Also available on social platforms like
Facebook and LinkedIn

38. PPC TIPS

39. PPC TIPS
Make sure you include keywords in
adverts

40. PPC TIPS
Make sure you include keywords in
adverts
Be aware of negative keywords

41. PPC TIPS
Make sure you include keywords in
adverts
Be aware of negative keywords
Split test your adverts

42. YOUR WEBSITE

43. YOUR WEBSITE

44. YOUR WEBSITE
Can you list products online?

45. YOUR WEBSITE
Can you list products online?
Can you sell products online?

46. YOUR WEBSITE
Can you list products online?
Can you sell products online?
Can you add content like blog posts?

47. YOUR WEBSITE
Can you list products online?
Can you sell products online?
Can you add content like blog posts?
Can you add keywords to pages?

48. CHOOSING A WEBSITE

49. CHOOSING A WEBSITE
Ecommerce considerations

50. CHOOSING A WEBSITE
Ecommerce considerations
1. Bulk upload of products

51. CHOOSING A WEBSITE
Ecommerce considerations
1. Bulk upload of products
2. Integration with Google Products

52. CHOOSING A WEBSITE
Ecommerce considerations
1. Bulk upload of products
2. Integration with Google Products
3. Customisable content

53. CHOOSING A WEBSITE

54. CHOOSING A WEBSITE
User considerations

55. CHOOSING A WEBSITE
User considerations
1. Easy to navigate categories and
products

56. CHOOSING A WEBSITE
User considerations
1. Easy to navigate categories and
products
2. Quick load speed

57. CHOOSING A WEBSITE
User considerations
1. Easy to navigate categories and
products
2. Quick load speed
3. Secure payments

58. CHOOSING A WEBSITE

59. CHOOSING A WEBSITE
SEO considerations

60. CHOOSING A WEBSITE
SEO considerations
1. Keywords in URLs

61. CHOOSING A WEBSITE
SEO considerations
1. Keywords in URLs
2. Google Analytics

62. CHOOSING A WEBSITE
SEO considerations
1. Keywords in URLs
2. Google Analytics
3.Blog/news posts

63. ANY QUESTIONS?

64. ANY QUESTIONS?
Visit:
LibertyMarketing.co.uk
Connect:
uk.LinkedIn.com/in/MrGarethMorgan
Follow:
@LibertySEOs