A very quick look at the 3 SEO mistakes we see the most, regarding keyword choice, on-page keyword use, and link building. As presented at Think Digital Cardiff, 11/11/11.

1. THINK DIGITAL CARDIFF
November 2011

2. WHAT IS SEO?

3. WHAT IS SEO?
Increasing exposure in the search results

4. WHAT IS SEO?
Increasing exposure in the search results
Pushing your site to the top of Google

5. WHAT IS SEO?
Increasing exposure in the search results
Pushing your site to the top of Google
As well as your blog, social profiles,
press releases, articles, videos, etc.

6. THE ‘ORGANIC’ RESULTS

7. WHY DO SEO?

8. WHY DO SEO?
Traffic on websites means...

9. WHY DO SEO?
Traffic on websites means...
Greater brand exposure

10. WHY DO SEO?
Traffic on websites means...
Greater brand exposure
More enquiries

11. WHY DO SEO?
Traffic on websites means...
Greater brand exposure
More enquiries
And more sales

12. WHY SME’S DO SEO?

13. WHY SME’S DO SEO?
SEO is an industry leveller

14. WHY SME’S DO SEO?
SEO is an industry leveller
You can compete internationally in
competitive markets and win

15. WHY SME’S DO SEO?
SEO is an industry leveller
You can compete internationally in
competitive markets and win
So long as you do it right...

16. SEO MISTAKE 1

17. SEO MISTAKE 1
Choosing the wrong keywords

18. CHOOSING KEYWORDS

19. CHOOSING KEYWORDS
Assumption is the enemy of SEO

20. CHOOSING KEYWORDS
Assumption is the enemy of SEO
So, use the Google Keyword Tool

21. CHOOSING KEYWORDS
Assumption is the enemy of SEO
So, use the Google Keyword Tool
(it’s free and easy to use)

23. CHOOSING KEYWORDS

24. CHOOSING KEYWORDS
Look at ‘exact’ match keywords

25. CHOOSING KEYWORDS
Look at ‘exact’ match keywords
Compare volume with competition - find
gaps in the market

26. CHOOSING KEYWORDS
Look at ‘exact’ match keywords
Compare volume with competition - find
gaps in the market
Mix quick-wins with long-term goals

27. SEO MISTAKE 2

28. SEO MISTAKE 2
Poor keyword focus

29. SEO COPYWRITING

30. SEO COPYWRITING
Google ranks webpages, not websites

31. SEO COPYWRITING
Google ranks webpages, not websites
1-2 phrases per page

32. SEO COPYWRITING
Google ranks webpages, not websites
1-2 phrases per page
In your title, meta data, heading, sub-
heading, alt tag, body copy, etc...

33. SEO COPYWRITING

34. SEO MISTAKE 3

35. SEO MISTAKE 3
Sitting back and waiting for the sales

36. LINK BUILDING

37. LINK BUILDING
Your site needs in-bound links

38. LINK BUILDING
Your site needs in-bound links
Google is a popularity contest

39. LINK BUILDING
Your site needs in-bound links
Google is a popularity contest
Many ways to get links...

40. LINKS AVAILABLE

41. SO...

42. SO...
Choose your keywords carefully

43. SO...
Choose your keywords carefully
Optimise your pages properly

44. SO...
Choose your keywords carefully
Optimise your pages properly
Build lots of links from external sites

45. ANY QUESTIONS?

46. ANY QUESTIONS?
Visit:
LibertyMarketing.co.uk
Connect:
uk.LinkedIn.com/in/MrGarethMorgan
Follow:
@LibertySEOs