Chapter 5

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Mr. Waye

Business Design

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Production Department ,[object Object],[object Object],[object Object]

Section 5.2..Innovation or Invention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Can You… ,[object Object],[object Object]

Why is it so hard to list modern day inventions, yet so easy to list modern day innovations? ,[object Object],[object Object],[object Object],[object Object]

Section 5.3 ~ The Stages of Product Development

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Section 5.4 Product Development and Utility

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Types of Form Utility: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Utility Continued ,[object Object],[object Object],[object Object],[object Object]

Section 5.5 Product Development & the Marketing Concept

Product Development & the Marketing Concept ,[object Object]

Product Mapping ,[object Object],[object Object]

Market Opportunity Analysis ,[object Object],[object Object],[object Object],[object Object]

Market Potential Analysis ,[object Object],[object Object],[object Object],[object Object]

Benefit Analysis ,[object Object],[object Object],[object Object]

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Chapter 5

1. Chapter 5 Product Development

7. Section 5.3 ~ The Stages of Product Development

9. Section 5.4 Product Development and Utility

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14. Section 5.5 Product Development & the Marketing Concept

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