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Oracle PR  Evolution of 2.0   Gareth Llewellyn September 2009
Social Network Participation:  Why? ,[object Object],[object Object],[object Object],[object Object]
The Cluetrain Manifesto :   The End of Business as Usual ,[object Object],“ Corporations work best when the people on the inside have the fullest contact possible with the people on the outside.” Thomas Petzinger, Jr. The Wall Street Journal
Social Network Participation:  Taking 2.0 to the next level ,[object Object],[object Object],[object Object],[object Object]
LinedIn Groups:  “Herding and Raiding” ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn:  Group Participation Oracle-owned Group: Herding customers etc into it Targeting customers in  other groups with pertinent news etc E.g: 1,280 Members!
LinkedIn:  Contribution
Twitter:  Growing the Audience ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter:  What to say?  ,[object Object],[object Object],[object Object],[object Object],[object Object],Share something of the personal!  It’s a virtual cocktail party !
Twitter:  Integrate with Delicious ,[object Object],[object Object]
Blogging:  Upping the Ante ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging:  The right of response
Social Network Participation:  What else? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Evolution of PR 2.0/Social Media Task Force

  • 1. Oracle PR Evolution of 2.0 Gareth Llewellyn September 2009
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. LinkedIn: Group Participation Oracle-owned Group: Herding customers etc into it Targeting customers in other groups with pertinent news etc E.g: 1,280 Members!
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Blogging: The right of response
  • 13.

Notes de l'éditeur

  1. Twitter – SMS of the internet. 3 rd most used social network. Chinese versions abound. Just received its 3 rd round of funding of 35 mn. Blogs – wisdom of crowds, why many are smarter than few
  2. Cluetrain Manifesto – www.cluetrain.com An articulation of how the market now wants to connect with industry. Oracle trusts you to talk to customers, you do it all the time. Lets do it online as well! In true 2.0 style you can read it for free online!
  3. Twitter – SMS of the internet. 3 rd most used social network. Chinese versions abound. Just received its 3 rd round of funding of 35 mn. Blogs – wisdom of crowds, why many are smarter than few
  4. Twitter – SMS of the internet. 3 rd most used social network. Chinese versions abound. Just received its 3 rd round of funding of 35 mn. Blogs – wisdom of crowds, why many are smarter than few
  5. Twitter – SMS of the internet. 3 rd most used social network. Chinese versions abound. Just received its 3 rd round of funding of 35 mn. Blogs – wisdom of crowds, why many are smarter than few
  6. Twitter – SMS of the internet. 3 rd most used social network. Chinese versions abound. Just received its 3 rd round of funding of 35 mn. Blogs – wisdom of crowds, why many are smarter than few
  7. Twitter – SMS of the internet. 3 rd most used social network. Chinese versions abound. Just received its 3 rd round of funding of 35 mn. Blogs – wisdom of crowds, why many are smarter than few
  8. To sum up, this is the range of content we can contribute.
  9. Twitter – SMS of the internet. 3 rd most used social network. Chinese versions abound. Just received its 3 rd round of funding of 35 mn. Blogs – wisdom of crowds, why many are smarter than few
  10. Twitter – SMS of the internet. 3 rd most used social network. Chinese versions abound. Just received its 3 rd round of funding of 35 mn. Blogs – wisdom of crowds, why many are smarter than few
  11. Twitter – SMS of the internet. 3 rd most used social network. Chinese versions abound. Just received its 3 rd round of funding of 35 mn. Blogs – wisdom of crowds, why many are smarter than few