Innovative Technology is the problem solving agent for major tourism actors, including diverse facilitators,motivators and end users, who are driven by the need of 6S, namely Self, Search, Selection, Sense, Score and Share. Technology is re shaping the process of tourism development, management, planning and marketing.
6. Traveler and Technology
Today’s travelers are increasingly
expecting travel companies to
enrich online travel planning with
personalized and relevant
offers. The latest devices, mobile
functionality and social networks
are shaping the consumer leisure
travel planning process
-PhoCusWright's Traveler Technology Survey
2013
7. Technology and Traveler
Technology re-engineers the
entire process of developing,
managing and marketing tourism
products and destinations,
Consumers’ want always shapes
market behavior.
9. Changing behavior
Online first - Research process for travel
information on the internet has increased
from 65% in 2012 to 68% in 2013.
Get mobile - Travel shoppers are using
their smart phones and tablets to research
for upcoming trips, view maps, and read
reviews.
More visual - By 2017, Google predicts that
digital video will be even more popular
than social networking
10. Travel Technology
Travel technology/tourism technology, /hospitality
automation–
Application of Information Technology (IT) or
Information and Communications Technology (ICT) in
travel, tourism and hospitality.
Travel technology application including CRS booking
engine, flight tracking, flight hacking, GPS tour guide
audio guide, pod guide, application of GIS/RS
management zoning etc
11. Dominant Tourism Players
Facilitators
Airlines,
tour operators,
hotel chains,
transporting industries
etc
Motivators
Policy makers,
governments,
educators,
media,
local community,
technology etc
End users
Travelers
13. Innovation in Tourism
5 Major Innovation Dimensions
Product innovation - new products and services for tourism
Organizational innovation - new forms of organization and
management
Process innovation - new ways of making tourism known
Logistic innovation - new ways of supplying products or services
to customers
Market innovation - new ways of marketing and consumer
behavior
14. Destructive Innovation
Economic Concept of Innovation –
-New good
-New supply
-New method of production
-New Market
-New Organization
Joseph Schumpeter - Creative Destruction
16. Innovation
Innovation is the marriage of new knowledge,
embodied in an invention, with the successful
introduction of that invention into marketplace.
It is only through “innovative entrepreneurship”
which introduce some new product or service,
or method of production or delivery
– that societies advance their technological
frontiers and thus their standards of living
(Baumol et al. 2008).
25. Australian Research
Online planning and booking to Australia 2012
(10 countries)
Most Online Planning
Least Online Planning
Brazilian
Chinese 64 %
91 %
Most Online Booking
Least Online Booking
Singaporeans 64 %
Chinese 14 %