1. Media Institutions Film Franchises

2. Objectives To understand what a film franchise is To understand how film companies use synergy to promote their films To know the structure of Hollywood companies To develop a case study

3. Action/Adventure Genre Why do Hollywood companies make so many of these genre movies? What dangers do they face? What different ways can they generate profit from a movie?

4. Hollywood In California Major companies that own their own studio lots where filming takes place Can you name these companies?

5. 6 Conglomerates Time Warner Viacom News Corporation The Walt Disney Corporation Sony General Electric

7. Sony What types of media does Sony own? How can this benefit their movies?

8. Synergy

9. Disney What types of media company does Disney own? How has Disney used synergy to promote Pirates of the Caribbean?

10. Disney Synergy used to promote the film

11. Disn Deal with Nintendo to release game Disney is not a stakeholder in Blu-Ray so negotiates a deal McDonalds tie-in promotional deal

12. Action/Adventure – only Hollywood? Why do you think that it is mainly Hollywood that produces A/A genre movies? List the range of ways profit can be made from a film

13. Marvel Comics Spiderman franchise among highest grossing movies Spiderman 1,2,3 produced and distributed by Sony In 2009 Disney bought Marvel for $4 billion! What are the implications for Disney?

14. Film Franchises What is a film franchise? Why are film franchises important to Hollywood companies? Can you think of any examples?

16. How to Prepare Develop a case study based on one film franchise and make sure you know… Budget and box office stats Range of promotional activities How the production company used synergy Why the franchise is successful