2. Definitions
• A product is what you are providing to a group of users. It can be
anything: a physical product that you hold in your hands, a software
application, or a service that you are delivering.
• In contrast, a project is a plan with a series of activities that has a
defined outcome and a fixed start and end date. The project is
completed when that outcome is accomplished.
3. What is a product manager?
• Product managers are often described as the CEOs of their products. They
set the strategy, prioritize releases, talk to customers, and clearly define
features. Their efforts are ongoing and involve managing the entire lifecycle
of the product. A product manager’s goal is to deliver a product
that customers love.
4. What is a project manager?
• Project managers oversee a fixed project from beginning to end. It can be a
single project or a group of projects. Their job is to execute the strategy set
by the product manager or leadership team. A project manager’s goal is to
work with a broader team with a diverse set of skills and to complete a
project on time and under budget.
5. Responsibility
• The product manager is responsible for setting the product strategy. By having a “goal first”
approach to managing and building the product, great product managers can create
initiatives to help reach those goals. This approach helps determine which features should be
built to achieve those goals. Product managers must answer these questions: “What problem
does this solve?” And, “What are you building?” And, “What will the benefits be?”
• The project manager is often less concerned with specific product goals. They are more
focused on the project itself. A project manager takes product initiatives and features to
develop a timeline based on any potential constraints related to resources, risks, or scope.
Project managers must answer the questions, “What resources are needed?” And, “When
will the project get delivered?” And, “Who is going to do what?”