3. Goals
Life goals
“Live long and
prosper”
http://static.ddmcdn.com/gif/relieve-toothache-1.jpg
Experience
goals
“Feel good”
End goals
“Get rid of
this pain”
4. Why should we care
about user goals?
•
Main source for the IxD
(and hopefully the foundation
for the whole business)
•
A ”reality check”
•
Ground for making useful
and usable solutions
http://static.ddmcdn.com/gif/relieve-toothache-1.jpg
5. Persona
A design tool –
Imaginative user archetype, which
represents a group of people with
similar behavior patterns and goals.
6. Scenario
A design tool –
A quick way to illustrate user’s goals,
actions, motivations and overall
interaction with the product though
imaginative (research based) stories.
7. User stories / Use cases
Design tools –
Detailed descriptions of steps or
actions of a process, which helps the
user to achieve a specific goal.
8. What will your product do?
Data
Users
Goals
Persona
Scenario
Use Cases
Primary
A-1
A1-a, AI-b
Low fidelity prototyping
11. Purpose?
•
Cheap and quick way to
communicate ideas
•
Lowers barrier for
suggesting and making
design changes
•
Disposable
•
Can be tested with users
12. When to use?
e.g.
•
During brainstorming and discussion
•
To clear out misunderstandings
•
State transitions
•
Before making significant design efforts
•
Rapid prototyping and testing
•
Prior making changes based on usability tests
21. Today’s To Do
Create paper wireframes that
visualize the process of solving
your persona’s main goal(s).
Document in your blog.
22. Reference
• Cooper, A., Reinmann, R., Cronin, D. (2007).
About Face 3: The Essentials of Interaction
Design. England: Wiley
• Goodwin, Kim. 2001. “Perfecting Your
Personas.” Cooper Newsletter, July/August.