Finalaaa

THEORITICAL BACKGROUND

Edward Butler, an English man, built the first motor tricycle in 1884. the
first gasoline engine motorcycle to appeal publicly was built by Gottlieb
Daimler of Bad lsnndtstt, Germany in1885. The first practical engines &
motorcycles were designed by the French, Belgians, followed by British
German, Italian and American markers.

The popularity of the vehicles grew, especially after 1910. During World
War I the motorcycle was I the motorcycle was used by all branches of the
armed forces in Europe, Principally for dispatching. After the war it enjoyed
as port vogere until the great depression began in 1927. After World War II
a revival of interest in motorcycle lasted into the 20th century. With the
vehicle being used for high-speed touring and sport competitions.
Today‟s two wheeler market is extremely competitative and difficult to
imagine by a layman. With the introduction of India and foreign
collaborated two wheelers in India urban consumers aspire to process the
latest in terms of look, technology, energy, efficient & sleek looking models.
Some of the marvels of two of the marvels which still remain aspiring are: -

The Oxford College of Business Management 1

Millet of 1892

Dedion – Buton – 1895

Hide brand & Wolfmueller 1894

Orient Aster – 1898

Harley – Davidson – 1902.

Thought Two – Wheeler segment in India showed inertia today it is one of
the fastest growing 2-wheeler segments.


INDUSTRY PROFILE

The two-wheeler market has had a perceptible shift from a buyers market to
a sellers market with a variety of choices. Players are competing on various
fronts such as pricing, technology, product design, productivity, sales
process, after sales service, marketing and distribution. In the short term,
market shares of individual manufacturers are sensitive to capacity, product
acceptance, pricing and competitive pressures from other manufacturers.

All the four segments, Motor Cycles, Scooters, Scooerettes and Mopeds
have witnessed capacity additions in the last one year and it will continue in
the upcoming period as and when the foreign companies opens a local
subsidiary. Over this period as and when the foreign companies opens a
local subsidiary. Over this period, only the Motor Cycle segment is
expected witness higher demand vise-versa supply, while the Scooters,
Scooterettes and Mopeds supply will outstrip demand.

As incomes grew and people felt the need to own a private means of
transport, sale of two-wheelers raised. Penetration of the two-wheelers is
expected to increase to approximately to more than 25%by 2005.


The Motor Cycle segment will continue to lead the demand for two-wheelers
in the coming years. Motor Cycle sales is expected to increase by 20% as
compared to 1% growth in the Scooter market and 3% by Scooterttes and
Moped sales respectively for the next two-years.

The Indian two and three wheeler industry produced and sold about
4.5million units in 2003-2004. Like any other Indian Industry, the policy
environment guided and controlled this segment of the industry as well.
Licensing norms ruled the day till mid 80‟s. Access to foreign technology
inputs and foreign investment were strictly government controlled.

Since mid 80‟s, the Indian automobile industry was administered select doses of
liberalization. Foreign collaborations with equity up to 26%, fresh licenses and
conditional CKD imports, etc. were allowed. This liberalization coupled with the Indian
market potential attracted world majors like Honda, Yamaha, Suzuki and Piaggio setup
their Joint Ventures during mid 80‟s in India. From 1991 onwards, the industry was de-
licensed. Automatic approvals for foreign equity up to 51% and equity participation in
excess of 51% with specific approvals entered the rulebook. Honda converted one of its
Joint Ventures to a 51% subsidiary

On regulation front, Central Motor Vehicles Regulations mandates the
safety, emissions and other norms. Vehicular emissions standards came into
effect first in 1991 and were tightened further in 1996. For the two and three
wheeler these are among the tightest in the world. Further tightening has
taken effect from April 2000.

The four-stroke Motor Cycle has added new dimensions to the two-wheeler
segment. The major players in the Motor Cycle market are Bajaj Auto Ltd.


with its Pulser DTS-i, Hero Honda Co. with its Hero Honda Karizma.
Competition is intense in all segments of the two-wheeler industry with fuel
efficiency and price being crucial considerations for success. In the recent
past, a manufacturer‟s ability at product innovation and opening new market
niches have also been crucial for the growth of the industry. Bajaj Auto Ltd.
entered the Motor Cycle segment in the mid 80‟s. Since then it has won
market shares increasing indigenisation and by opening new market niches
for their products. Bajaj has emphasized its higher safety and superior
quality. Fuel efficiency allowed Hero Honda to dominate the 100cc Motor
Cycle segment for most of the last eight years. Bajaj Auto Ltd. has gained
considerable market share in this segment since it also launched a four-
stroke Motor Cycle two years ago. The 100-cc segment is further power
(dominated by Bajaj Pulser DTS-i), fuel economy and sub-segments. The
semi-urban and rural markets will increase in importance in the future and
all manufacturers‟ plan to launch heavier bikes with stronger suspensions.

The relatively affordable and stable prices of Bajaj Motor Cycles backed by
flexible loan options have caused other Motor Cycles to continuously lose
market share to them in the previous few years.


Title of the study:-

“Consumer perception towards Hero Honda with reference to
Sales, Service and Product‟‟.

Place of the study:-

The study was conducted in Bangalore. The showroom
MAJESTICS MOBIKES (P) LIMITED, which is located at
125, R.V Road, Bangalore-560004.

Objectives of the study:-

1. To analyse consumer perception towards HERO HONDA
motorcycle in general .
2. To analyse consumer perception towards the sales process and
service of the HERO HONDA and company‟s motor cycle
performance.
3. To get feed back on what consumer expects from the HERO
HONDA.
4. To find the factor responsible for opting HERO HONDA
motorcycle.
5. To find out consumers perception with respect to dealer
effectiveness.
6. To come out with appropriate conclusion and recommendation
as based on analysis and interpretation of data.


Scope of the study:-

The study helped in knowing about awareness and satisfaction
of customers towards “Hero Honda”. As those products has a
very good reputation in the market, the feed back, perception
and awareness of this product was easy to gather. It also helps
us to increase our practical knowledge towards marketing of a
company.

Limitations of the study:-

a) In this study it was not possible to collect the opinion of all the
customers owing to personal constraints. So assumption were
made that the respondents will provide correct information.

b) The study had to be completed within a specified period of time
and in a particular showroom. So the findings can not be
generalize for the company as a whole.

c)As the other areas were untouched the report may not be applicable
for those areas.


Research Methodology:-

The research was carried out through survey method. Filed work was
Carried out in order to collect data. Data was collected through
questionnaire, interview & related websites. The analysis of the data
was done through simple statistical technique such as drawing of
percentage for generalization, construction of tables for tabulation the
primary data. The use of diagram to have a better understanding
adopted in study.

Research Instrument:-

Research design is an arrangement of condition for collection & analysis of
data in a manner that aims to combine relevance to the research work with
economy in proceeds.
It provides the signification of procedures for collecting and analyzing
the information required problems. It provides the scientific frame works for
conducting some research investigation. Consumers research today use two
different types of research methodology to study consumer behavior.

1. Quantitative:-
Quantitative research‟s descriptive in nature and used researches to
understand the efforts of various promotional inputs or the consumers
thus enabling markets to predict consumer behavior


2. Qualitative:-
Qualitative research method consist of depth interviews, focus
groups metaphor analysis, college research and projective techniques
this technique is administered by a high-trainered interviews-analyst
that also analyze the findings. Thus they tend to be some what
subjective because sample sites are generates to a larger population

SOURCES OF DATA:-

The next stage of marketing research calls of developing the most efficient
plan for gathering the needed information to solve the problem for this task,
researcher has to look out for the type and source of data which may field
the desired results for stated objectives. The design of data collecting
method is the backbone of research.

There are basically two methods of data collecting
a) Observation
b) Survey

In observation the researcher personally collects the data where as in the
survey method data originates from the persons on whom the research is
being introduced.
Questioning in the process of data collect used in the survey method.
Questioning as its name suggests asking questions to people who are though
to have the desired information.


Data can be distinguished as:-

Primary data:-
Primary data consists of original information for the specific purpose at
hand. It is first hand information for the direct users of respondents. The
tools used to collect the data may vary depend can be collected through
various methods.

Structured questionnaire:-
The structured questionnaire most common instrument in collecting primary
data, broadly speaking a question presented to a respondent for his/her
answer. There are two distinct form of questionnaire

I. Close-end questionnaire
II. Open-end questionnaire

Close-end questionnaire:-
Close-end questionnaire consists of closed questionnaire i.e. it includes all
the possible answers and the respondent makes a choice from them.

Open-end questionnaire:-
Open-end questionnaire consists of open questions i.e. it allows the
respondent to answer in his/her own words. For this study the researcher
uses structured questionnaire for collection primary data. In this
questionnaire, the researcher uses both Close-end questionnaire & Open-end
questionnaires for getting effective and accurate information from the
respondents.


The questionnaire is designed based as on market condition to create
awareness, knowledge and to get feedback from the respondent. The
questionnaire was developed for the industrial sector, domestic sector and
the premise market.
All the people were contracted personally and they were interviewed by
stating the objective of the study the data, which are primary in nature are
recorded in the questionnaire which are retrieved for analysis.

Technique of analysis:-

The questionnaire was checked for completeness and the data were tabulated
individually for all the questions by using tally sheets. In this research
various percentages are identified in the analysis and they are prevented by
bar and pre-charts and frequencies in order to provide clarity.

Survey method:-

Survey method stands midway between he casualness of observational
purpose of undertaking such method, is to learn about peoples knowledge,
beliefs, preferences, satisfaction and so on and to measure three magnitudes
in the population. There are various techniques to be adopted.

1. Telephone survey
2. Mailed survey


Observation method:-

This method research gathers fresh data by observing the relevant actor and
setting. The observation method of collecting data in monitoring and
recording of events or actions at the spot of their occurrence through
personal or mechanical method. There are various methods to observe a
particular even or action.

Secondary data:-

Secondary data is the data which is already been collected and assembled.
This data is available with the companies or firms and it can also be got from
newspapers, periodicals, magazines etc.,
The research has collected the required secondary data form the records of
the organizations as well as from journals, newspapers, text books etc.,
information is also obtained form the staff and management of the
organization.

1. Internal data:-

Internal data is the that is available within the organization and they are
produced or compiled by the organization in its normal operation. They
include credit records, transportation cast, raw materials, general and
development budgets etc.,


2. External data:-

External data are the data that is generated and collected from events and
sources outside the firm premises. External data is available in plenty.
This includes government publication, periodicals and books commercial
data etc.,

Definition of TheTerms Used

MARKET:-

“ A Market is an area for potential exchanges. Thus market is a
group of buyers and sellers interested in negotiation the terms of
purchase sales of goods/services. The negotiations work may be direct
or indirectly conducted. In the market ownership and possession of
products would be transferred from the seller to the buyer as per sale
contract.

MARKETING:-

“ Marketing is a social and managerial process by which individuals
and groups obtain what they need and want through creating, offering
and exchanging products and services of that value with others”.
Phillip Kotler.


CONSUMER:-

A person who purchase or has the capacity to purchase the goods of
service often for sale by the marketing firm in order to satisfy personal
need and desires.

PERCEPTION:-

Perception is the sensing of stimuli external to the individual
organism the act or process of comprehending the world the world in
which the individual exists.
Perception has been defined by social psychologists as the
“Complex process” by which people select organize and interpret
sensory stimulation in to a meaningful and coherent picture of the
work.

ATTITUDE:-

Social psychologist defined attitude as an emotionalized
predisposition to respond positively or negatively to an object.
Predisposition can be thought of as categories of meaning stored in the
memory of a person and is based on previous experience. Predisposing the
person to have in an specific manner towards a certain objects in the
environment.


BRAND:-

A brand is a name, term, symbol, design or a combination of them
which is intended to identify the goods or services of one seller or group of
sellers and to differentiate them from those of competitors.

MARKETING RESEARCH:-

Marketing research is the systematic gathering, recording and
analyzing of data about problems connected with the market place, i.e.,
Problems relation to product price, promotion and place and distribution of
the marketing size.

CONSUMEER BEHAVIOR:-

Consumer behavior can be defined as “all psychological, social and
physical behavior of all potential consumer as they become aware of
evaluate, purchase, consume and tell other about product and services.
L.G. Schiffman.


COMPANY PROFILE

The Legend of Hero Honda:-
What started out as a Joint Venture between Hero Group, the world‟s largest
bicycle manufacturers and the Honda Motor Company of Japan, has today
become the World‟s single largest two wheeler Company. Coming into
existence on January 19,1984. Hero Honda Motors Limited gave India
nothing less than a revolution on two-wheels made even more famous by the
„fill it – shut it – forget it‟ campaign. Driven by the trust of over 5 million
customers, the HERO HONDA product range today commands a market
share of 48% making it a giant in the industry. Add to that technological
excellence, an expansive dealer network, and reliable after sales service, and
you have one of the most customer-friendly companies.

This is proved by the company‟s sales over the years:
1985-86 43,000 units
1989-90 96,200 units
1998-99 5,30,600 units
1999-00 7,61,210 units
2000-01 10,29,555 units
2001-02 14,25,195 units
2002-03 16,77,537 units
2003-04 1.9 million units


The story of Indomitable Enterpreneur

From rolling 60 cycles a day, the Hero Group chairman has steered his
group to becoming Indias largest two wheeler maker

(Yoshihide Munekuni, Chairman – and representative, Honda Motor
Company Ltd., Japan, announced that HERO HONDA has emerged as the
largest two wheeler company in the world having sold. 13 million motor
cycles during 2001. It was a proud movements for Brij Mohan Lal the
patriach of the Munjal family, which controls the HERO Group for Lall a
Businessman who is said to have ruled his sprawing family (he has several
brothers and nephews) with an iron fist, accolades have pouring in for years.
In the late eighties, the group became the largest producer of bicycles in the
world. Hero Cycles, with the capacity to produce 6.2 million bicycles per
annum, continues to be the world‟s largest bicycles manufacturer.

It‟s closest competitor is a company called Giant which produces at various
location including Taiwan, China and U.S.A. but, it‟s total capacity does not
add to more that 5 million,” sources said. This has found the Hero group a
place in the Guiness book of world records.

The Munjals of Ludhiana have come a long way since their first venture
Hero cycles was set up in 1956. At that time, the company used to
manufacture 60 cycles a day. Now, it churns out over 18,500 cycles every
day. In a fully integrated scale of operations, the Munjals role their own
steel and still and make critical components like free wheels for their
bicycles. In their early years the Munjal realized that it was important to


build long lasting relationships with workers, dealers and vendor. This was
to pay which dividends so on. In their early 1980‟s Honda of Japan had
decided to set a shop in India and was on they look out for a partner it has
received over tunes from the Who‟s who of India business. At the end of the
long list was the name of Munjals. Even in their reckoning, The Munjals
saw little chances of walking the altar with Honda. So they were pleasantly
surprised when one day they received a summons from Honda to link the
deal. In Japan, the Munjal‟s were told by the Honda brass that they along
had a way of doing business that was akin to that of the Japanese.

Hero Honda motors Ltd is the undisputed leader in the country is
Motorcycle market. Its share is the largest two wheeler markets in the world
(after china). Is close to 50 percent. It‟s best selling brand includes
Splendor, CBZ and Passion. Its splendor is the largest selling motorcycle in
India. Hero Honda is also looking at sourcing cheap components from china
to produce low cost motor cycles.

Once a small time Businessman from Ludhiana. Lall has done it all. He‟s
Wealthy through he lives modestly – crowned a stellar business corne with
the presidency of the confederation of Indian Industry. Famous quote of
Mr.Brijmohan Lall Munjal is “WE MUST DO SOMETHING FOR THE
COMMUNITY FROM WHOSE LAND WE GENERATE WEALTH”


MISSION STATEMENT

Hero Honda is continuously striving for synergy between technology
systems and human resources to provide product and service that meet the
quality performance and price aspiration of our customers. While doing so,
we maintain the highest statement of ethical and social responsibilities.
Consistently innovative products and processing & developing team that
keep momentum going to take the company to excellence in the new
millennium.

Brijmohan Lall‟s inspiration to enter the two-wheeler world came from a
desire to provide the cheapest form of transport for the poorest of the poor.
Post-partition, Brijmohan Lall Munjal and his brothers relocated to
Ludhiana. They had to begin from scratch. They set up a smanufacturers of
bicycle components. From then on there was no looking back. In typically
modest manner, B.M. Munjal accords a great dealof the credit for his
success to his family and his team.

He traversed the road to success following these principles:
Trusting his uncanny instincts
A unique approach to people – one from the heart
Ahead of his time, every time!
The ideal corporate citizen! Showing others the way.


BOARD OF DIRECTORS

Chairman Mr. Brijmohan lall Munjal
Managing Director Mr. Pawan Munjal
Joint Managing Director Mr.Akio kazausa
Director Mr.Shinichi Nakayama
Director Mr.Satyanand Munjal
Director Mr.Om Prakash Munjal
Director Mr.M.P.Wadhawan
Director Mr. S.P.Virmani
Director Mr.O.P.Gupta
Director Mr.M.Sudo
Director Mr.S.Toshida
Director Mr.N.N.Vohara
Director Mr.Pradeep Dinodia
Director Gen.(Retd) V.P.Malik


DEALERS PROFILE

MAJESTIC MOBIKES (P) LIMITED is private Limited company started in
the year December 1999. Earlier it was a partnership company established
in the year 1985, and were appointed as the Authorised Dealer‟s by HERO
HONDA MOTORS LIMITED, NEW DELHI, for sales, spares and
servicing of the motorcycles Manufactured by them. Due to the growing
business and to maintain the ever changing market and the marketing
condition the partnership concern got changed to Private limited company.

The company constitutes of a board consisting of eight directors. Basically
the Company belongs to two families. Hence, four directors participate from
each Family.

With a humble beginning of 60 motor cycles sales per month in 1985, the
company has grown to a sale volume of 600 motorcycles presently and the
servicing of motor cycles has reached to 3000 + mark in the service center
per month. And also the company has achieved an overall sale of Rs.120
lakhs spare parts in the year 2002-03.

Keeping in mind the ever growing demand in sales, spares and servicing in
the Hero Honda Motorcycles, the Board of Directors felt it at most necessary
for Expansion of the infrastructure to give a very smooth operation of the
dealership and provide STATE OF ART SHOWROOM AND WORKSHOP
FACILITY to its valid customers.


In the year 2000 a plot measuring 6750 sq.ft. was purchased and in due
course of time an infrastructure consisting of 21000 sq.ft. In five levels a
building was constructed for smooth functioning.

In the month of August 2002 the new infrastructure was inaugurated and on
11th of August 2002 the operations commenced to the customer delight and
for the at most Satisfaction of HERO HONDA MOTORS LIMITED.

The company is driven by its Managing Director, Sri. H. Parameshwara with
enthusiasm and dynamic and supported by other Directors giving valuable
suggestions in making major decisions to improve upon business prospects.

In the year 2003-04 the company achieved a sales of Rs.250 lakhs and
expect to cross Rs.300 lakhs in the year 2004-05.


Organisational chart of MAJESTIC MOBIKES.

MANAGING DIRECTOR

SALES MANAGER ACCOUNTS MANAGER

DELIVERY DELIVERY SALES SALES SALES SALES
ASST. ASST. ASST. ASST.

WORKER WORKER

ACCOUNT ACCOUNT CASHIER
ASST. ASST.


SALES PERFORMANCE

Nov‟02 Nov‟03 Apr-Nov‟02 Apr-Nov‟03
Domestic 159753 201277 1141357 1293979
Sales
Exports 2112 3256 14871 23269

HERO HONDA does it again

Sells 2 lac plus units for the second consecutive month
New Models Consolidate Their market Leadership
New Delhi, December 01, 2003. . .
Repeating the Success of October, Hero Honda, the „World No.1‟ two-
wheeler company, has sold over 2 lac motorcycle units a month, for two
consecutive months. Hero Honda sold 2,04,533 units in November,
registering a superb growth of 26%.

The success has been well spread across all major motorcycle segments.
The Splendor + and Passion Plus duo together consolidated the company‟s
leadership in the executive segment. Launched in mid-april 2003, CD
Dawn cemented its leadership in the entry segment. CD Dawn is now the
second highest selling motorcycle model in the country, after the Hero
Honda Splendor.


Commenting on the record performance, Mr.Brijmohan Lall, Chairman,
Hero Honda Motors Ltd., said. “Our new products strategy, to identify and
satisfy emerging and latent needs, has shaped this success. On this
achievement, I would like to thank and congratulate our customers,
employees and all stakeholders for their continued faith in the brand – Hero
Honda.”

Speaking on the future outlook of the company, Mr.Pawan Munjal, M.D.,
Hero Honda Motors Ltd., said “Passion plus with its national appeal, has got
back the „style‟ customer, thereby leading to an increase in our market share
in the executive segment. CD Dawn‟s tremendous success, since launch,
continues strongly. Going forward, we would aim to further strengthen our
leadership in the entry and executive segments, and also augment our
product offering in the premium segment.” Following this incredible
performance, the company‟s outlook for the year looks to be great”.

The company had sols 2,07,472 units in October 2003, as against 1,65,066
units sold during October 2002, registering a strong growth of 26%.

Hero Honda Motors Ltd.,
Year 2002-03 Sales Growth
New Delhi, April 1, 2003.

Hero Honda Motor Ltd., the country‟s largest two wheeler maker finisher
the year 2002-03 with total motorcycle sales of 1,677,525 units a growth of
18% over last years sale of 1625302 motorcycles.


For the month of March 2003, the company posted sales of 115,722
motorcycle compared to 135464 in March 2002. As reported earlier, the
economic slowdown, as a consequent of drought in certain parts of the
country and low agricultural production, affected the demand for a whole lot
of durables including motorcycles. Lack of clarity on VAT issues also
impacted sales.

The company achieved a significant landmark in exceeding its sales turnover
target of rs.5000 crore during the year; up from Rs.4539.49 crore in the
previous year.


COMPANY MILESTONE
YEAR EVENT
2003  Winner of the Review 200-Asia‟s Leading
Companies Award (3rd Rank amongst the top
10 Indian Companies)
 Most Respected Company in Automobile
Sector by Business World.
 Bike Maker of the year by overdrive
Magatine

2002  Bike Maker of the Year by Overdrive
Magazine
 Winner of the Review 200-Asia‟s Leading
Companies Award (4th Rank amongst top
Indian Companies)
 Sponsored „India-England Women‟s Cricket
Series‟
 Sponsored „Hero Honda Masters Golf
Championship‟ Dawn model introduced.


 Entrepreneur of the Year Award conferred
upon the Chairman, Mr.Brijmohan Lall by
Business Standard
 Company of the Year for Corporate
Excellence by the Economic Times

 Ambition model introduced
 Giants International Award to the Chairman,
.Brijmohan Lall in the field of Business &
Industry.
 Appointed Virender Sehwag, Mohammad
Kaif, Yuvraj Singh, Harbhajan Singh and
Zaheer Khan as Brand Ambassadors
Buisness Leadership Award conferred upon
the Chairman, Mr.Brijmohan Lall by Madras
Management Association Mr.Pawan Munjal,
Managing Director of Hero Honda Motors
Ltd., Appointed as the Chairman of Asian
PGA Tour Board of Directors

 Sponsored „Second Indian Television
Academy Award‟
2001  Bike Maker of the Year by Overdrive
Magazine
 Winner of the Review 200 – Asia‟s Leading


Companies Award (9th Rank amongst top 10
Indian Companies)
 Passion model introduced
 Achieved OM –One million production in
one single year
 Joy Model launched
 Entrepreneur of the Year Award conferred
upon the Chairman,
 Mr.Brijmohan Lall by Ernst & Yojng
 50,00,000th Bike produced
 Three Leaves Award for Environment‟ to
Hero Honda by Centre for Social &
Environment Green Rating Project.
 Sponsored „21st Cinema Express Award‟
 Sponsored „India-England Test Series‟
 Sponsored „First Indian Television academy
Award‟
2000  Sponsored „Hero Honda NKP Salve
Challenger Trophy‟
 Sponsored „Stardust Hero Honda Millennium
Honours Award‟
 Sponsored „Hero Honda Masters Golf
Championship‟
 Appointed Sourav Ganguly & Hrithik
Roashan as Brand Ambassadors
 Environment Performance Award to Hero


Honda Dharuhera
 Plant by Haryana State Pollution Control
Board
 Environment Management System of
Gurgaon Plant certified
 ISO-14001 by DNV Holland
 4,000,000th motorcycle produced
 Sponsored „20th Cinema Express Award‟
 Splendor declared World No.1 – largest
selling single two wheeler model
 Passport Programme – Customer Relation
Programme launched
 Sir Jehangir Ghandy Medal for Industrial
Peace conferred upon the Chairman,
Mr.Brijmohan Lll by XLRI, Jamshedpur.


PRODUCT PROFILE
Hero Honda currently is manufacturing 4 stroke motorcycles only. The
motorcycles are manufactured and assembled in Dharuhera and Gurgoan
plant. Hero Honda offers a wide range of motorcycles ranging from fuel
efficiency bikes to power & sleek looking bikes. Some of successful models
of Hero Honda are features in brief.

MAJESTIC MOBIKES in which the study is conducted, offers every variety
of the following bikes with all colours and specification prescribed by
HERO HONDA.


SPECIFICATIONS
Specifications CD-DAWN Splendor + Passion Plus
Value Nayae Zamane Designed to Excel When Style Matter more
Ki
Engine Stroke air cooled, Single 4-storke, OHC, single 4-storke, OHC, single Cylinder,
cylinder OHC Cylinder, air-cooled air-cooled
Displacement 97.2cc 97.2cc 97.2cc

Clutch Type Multi-plate wet type Multi-plate wet type Multi-plate wet type

Transmission 4-speed constant mesh 4-speed constant mesh 4-speed constant mesh

Final Drive Roller Chain Roller Chain Roller Chain

Ignition N/A Electronic Electronic CDI

Starting Kick starter Kick starter Kick starter

Frame Tubular double cradle Double cradle tubular Tubular Double cradle
type

Suspension Telescopic hydraulic Telescopic hydraulic Telescopic hydraulic frock
(Front) Frock
Suspension Swing arm with hydraulic Swing arm with Swing arm with 5 step Adjustable
(Rear) shock absorber hydraulic dampers hydraulic dampers
Dimensions 1980 x 720 x 1045mm 1950 x 720 x 1042 mm 1980 x 720 x 1060 mm
(L x W x H)
Wheel Base 1230 mm 1230 mm 1230 mm

Ground 150 mm 159 mm 160 mm
Clearance
Dry Weight 108 kg 109 kg 116 kg

Tyres: 2.75 x 18-4PR, 2.75” x 18” 2.75” x 18 x 4PR
Front/Rear 2.75 x 18-6 PR 2.75” x 18” 420/3 x 18-4/6PR
Max. Power 7.4 PS @ 8000 rpm 7.5 PS @ 8000 rpm 7.5 PS @ 8000 rpm
Max. Speed 85 kmph 85 kmph 85 kmph
Fuel Tank 10.5 Litres 10.5 Litres 12.8 Litres
Capacity (1.8 Litres for reserve) (1.4 Litres for reserve) (1.1 Litres for reserve)

Brakes Drum Drum Drum


SPECIFICATIONS

Specifications New CBZ Ambition 135 Karizma
Motorcycling Jet Set Go
Unplugged
Engine 4-storke, Single Cylinder, 4-storke, Single Cylinder, 4-storke, Air-cooled, Single
Air-cooled, OHC Air-cooled, OHC Cylinder, OHC
Displacement 156.8cc 135cc 223cc

Clutch Type Multi-plate wet type Multi-plate wet type Multi-plate wet type

Transmission 5-speed constant mesh 5-speed constant mesh 5-speed constant mesh

Final Drive Roller Chain Roller Chain Roller Chain
Ignition Electronic CDI Digital CDI System AMI-Advanced Micro
(AMI)* Processor Ignition System
Starting Kick Starter / Self-start Kick Starter / Self starter Kick Starter / Self starter
(Option) (Option)
Frame Single cradle tubular Single Cradle Tubular Tubular Single Cradle
Diamond type Diamond type Diamond type
Suspension (Front) Telescopic hydraulic Front Telescopic hydraulic Telescopic hydraulic
Frock Front Frock Shock absorbers
Suspension (Rear) Swing arm with 5-step Swing arm with 5-step Swing arm with 5-step
adjustable hydraulic Adjustable Hydraulic adjustable type Hydraulic
dampers Shock absorber Shock absorber
Dimensions 2100x755x1130 mm 20300x760x1130 mm 2125x755x1160 mm
(L x W x H)
Wheel Base 1335 mm 1285 mm 1355 mm

Ground Clearance 150 mm 150 mm 150 mm

Dry Weight 138 kg/142 kgs 126.5 kgs. /130 kgs. 150 kgs.

Tyres: Front/Rear 2.75x18-42/100/90x18-56 2.75x18-42 P/3.00”x18-6P 2.75x18-42P/100x90x18-56P
Max. Power 12.8 PS @ 8000 rpm (II BPH) 8.2 Kwat 8000 17 PS @ 7000 rpm
rpm
Max. Speed 0-60 Kmph 100 Kmph 125 Kmph
Fuel Tank 13 Litres 12.5 Litres 12.5 Litres
Capacity (2.5 Litres for Reserve) (2.0 Litres for Reserve) (2.0 Litres for Reserve)
Brakes (Front) Hydraulic Disc (Front Disc) Disc (276 mm dia)
type (240mm dia) 130mm/240mm.
(Rear) Drum (130mm dia) (Rear Disc) 130 mm


Table No. 1

STATUS OF THE RESPONDENTS

STATUS NO. OF % OF
RESPONDENTS RESPONDENTS
NEW 73 73%

EXISTING 27 27%

TOTAL 100 100%
Source: survey data.

INTERPRETATION: -
The statistics reveal that 73% were new purchases of Hero
Honda where 27% were existing customers.


STATUS OF THE RESPONDENTS
80.00%
73%

70.00%

60.00%
% of Respondents

50.00%

40.00%

30.00% 27%

20.00%

10.00%

0.00%
NEW EXISTING

Status

Source : Table # 1


Table No. 2
OCCUPATION OF THE RESPONDENTS

OCCUPATION NO. OF % OF
BUSINESS 47 47%

SERVICES 40 40%

STUDENT 13 13%

TOTAL 100 100%

INTERPRETATION: -
The above analysis shows that 47% of respondents were
businessman, 40% were service holders and 13% were student.


OCCUPATION OF THE RESPONDENTS
50.00%
47%

45.00%

40%
40.00%
% of Respondents

35.00%

30.00%

25.00%

20.00%

15.00% 13%

10.00%

5.00%

0.00%
BUSINESS SERVICES STUDENT

Status

Source : Table # 2


Table No. 3

SOURCES OF AWARENESS OF HERO HONDA

SOURCE NO. OF % OF
ADVERTISEMENT 38 38%

FRIENDS 24 24%

RELATIVES 10 10%

OTHERS 28 28%

TOTAL 100 100%

INTERPRETATION: -
This statistic reveal that greater part of respondents have got the
information from T.V and advertisement other than friends & relatives
about an important role in influencing them to opt for.

This reveals that Hero Honda is able to influence its consumer‟s base to tell
other about their product.


SOURCES OF AWARENESS OF HERO
40.00% 38%
HONDA

35.00%

30.00%
28%
% of Respondents

25.00% 24%

20.00%

15.00%

10%
10.00%

5.00%

0.00%
ADVERTISEM ENT FRIENDS RELATIVES OTHERS

Status

Source : Table # 3


Table No. 4

SATISFACTION ABOUT SALESMANSHIP

RATING NO. OF % OF
VERY GOOD 37 37%

GOOD 43 43%

FAIR 20 20%

POOR 0 0%

TOTAL 100 100%

INTERPRETATION: -
The above table shows that 37% of the respondents of Hero Honda
have marked Sales Executives efficiency as very good 43% of
respondents have marked good for Sales Executives and only 20%
of respondents have marked fair for Sales executives.
This shows that Hero Honda possess a good sales force satisfy the
customers.


50.00%

45.00%
43%

40.00%
37%

35.00%
% of Respondents

30.00%

25.00%

20%
20.00%

15.00%

10.00%

5.00%

0%
0.00%
VERY GOOD GOOD FAIR P OOR

RATING

Source : Table # 4


Table No. 5

SATISFACTION ABOUT PRODUCT
BRIEFING

SATISFACTION NO. OF % OF
YES 92 92%

NO 08 08%

TOTAL 100 100%

INTERPRETATION: -

The statistic reveal that the product profile presented by the
Salesman of Hero Honda is truly trustworthy with a majority of
92% of respondents showing satisfaction towards products
briefing.


100.00%
92%
90.00%

80.00%
% of Respondents

70.00%

60.00%

50.00%

40.00%

30.00%

20.00%

10.00%
8%

0.00%
YES NO

SATISFACTION
Source : Table # 5


Table No. 6
PERCEPTION OF SHOWROOM
AMBIENCE

PERCEPTION NO. OF % OF
VERY GOOD 43 43%

GOOD 57 57%

POOR 0 0%

TOTAL 100 100%

INTERPRETATION: -
Today‟s consumers oriented market has given rise to number of
aesthetic factors, which has to be taken into consideration by a
marketer. This is very much evident as shown in statistic that 43%
and 57% respondents have recognized the ambience of show room
as very good and good respectively.


PERCEPTION OF SHOWROOM AMBIENCE
60.00%
57%

50.00%

43%
% of Respondents

40.00%

30.00%

20.00%

10.00%

0%
0.00%
VERY GOOD GOOD POOR

PERCEPTION
Source : Table # 6


Table No. 7

MODE OF PURCHASE

MODE OF NO, OF % OF
PURCHASE RESPONDENTS RESPONDENTS
FINANCE 67 67%

CASH 33 33%

TOTAL 100 100%

INTERPRETATION: -
The study indicates that the mode of purchase of Hero Honda by the
customers was mainly through Finance scheme with a majority of 66%
and 34% of the customer have bought their vehicle through cash
payment.


MODE OF PURCHASE
80.00%

70.00% 67%

60.00%
% of Respondents

50.00%

40.00%

33%

30.00%

20.00%

10.00%

0.00%
FINANCE CASH
MODE OF PURCHASE

Source : Table # 7


Table No. 8

CONSUMER PERCEPTION TOWARDS
FINANCE SCHEME

FINANCE NO. OF %OF
SCHEME RESPONDENTS RESPONDENTS
REASONABLE 88 88%

UNREASONABLE 12 12%

TOTAL 100 100%

INTERPRETATION: -
The statistics reveals that all the finance scheme that is offered by
the dealer is perceived reasonable to maximum consumer with a
majority of 88%.


100.00% FINANCE SCHEME
88%
90.00%

80.00%

70.00%
% of Respondents

60.00%

50.00%

40.00%

30.00%

20.00%
12%
10.00%

0.00%
REASONABLE UNREASONABLE

FINANCE SCHEME

Source : Table # 8


Table No. 9

TEST RIDE PROCESS

SATISFIED NO. OF % OF
RESPONDENTS RESPONDENT
YES 88 88%
NO 12 12%
TOTAL 100 100%

INTERPRETATION: -
The statistic reveals that almost all the customers are offered for a test
drive and were satisfied with the process. The test ride is offered
within the limits of the showroom and a service employee is sent
with the customer.


TEST RIDE PROCESS

100.00%
88%
90.00%

80.00%
% of Respondents

70.00%

60.00%

50.00%

40.00%

30.00%

20.00%
12%
10.00%

0.00%
YES NO

SATISFIED

Source : Table # 9


Table No. 10

PERCEPTION TOWARDS SALES
PROCESS

VERYGOOD 33 33%
GOOD 56 56%
FAIR 11 11%
POOR 00 00%
TOTAL 100 100%

INTERPRETATION: -
The study reveals that the consumer perceives the dealers sales process
as very good and good with the percentage being 33% and 56%
respectively.


PERCEPTION TOWARDS SALES
PROCESS
60.00%
56%

50.00%
% of Respondents

40.00%

33%

30.00%

20.00%

11%
10.00%

0%
0.00%
VERYGOOD GOOD FAIR P OOR
PERCEPTION

Source : Table # 10


SERVICE & PRODUCT


Table No.11

SATISFACTION ABOUT AFTER SALES
SERVICE

SATISFIED NO. OF % OF
YES 93 93%
NO 07 07%
TOTAL 100 100%

INTERPRETATION: -
The statistic indicates that the greater part of respondents are
satisfied about sales service with a majority of 93%.


SATISFACTION ABOUT AFTER SALES
SERVICE
100.00%
93%

90.00%

80.00%

70.00%
% of Respondents

60.00%

50.00%

40.00%

30.00%

20.00%

10.00% 7%

0.00%
YES NO

SATISFIED
Source : Table # 11


Table No. 12
PERCEPTION OF RESPONDENTS
REGARDING COMPLAINT
RECOGNITION

VERYGOOD 36 36%
GOOD 53 53%
FAIR 11 11%
POOR 0 0%
TOTAL 100 100%

INTERPRETATION: -
The table reveals that the complaints of consumer after sales were duly
attended by the sales force. This shall be of competitive tool to be used to
build up the brand image.


PERCEPTION OF RESPONDENTS
REGARDING COMPLAINT RECOGNITION
60.00%

53%

50.00%
% of Respondents

40.00%
36%

30.00%

20.00%

11%
10.00%

0%
0.00%
PERCEPTION VERYGOOD GOOD FAIR

PERCEPTION

Source : Table # 12


Table No. 13
HERO HONDA PERFORMANCE

OPINION NO. OF % OF
VERY 27 27%
GOOD
GOOD 56 56%
FAIR 17 17%
POOR 0 0%
TOTAL 100 100%

INTERPRETATION: -
As per the above table the respondents feel that Hero Honda‟s
performance is very good revealed by their personal experience of
using the bike. This shows that Hero Honda has very good market
potential through its performance.


HERO HONDA PERFORMANCE
60.00%
56%

50.00%
% of Respondents

40.00%

30.00% 27%

20.00%
17%

10.00%

0%
0.00%
VERY GOOD GOOD FAIR P OOR

OPINION

Source : Table # 13


Table No. 14

PERSONNEL EFFECTIVENESS

VERY GOOD 22 22%
GOOD 64 64%
FAIR 14 14%
POOR 0 0%
TOTAL 100 100%

INTERPRETATION: -
The study indicates that most of the customer of Hero Honda are
satisfied with the service. Personnel‟s attitude as they perceived their
performance very good and good with a percentage of 22% and 64%
respectively.


70.00%
64%

60.00%
% of Respondents

50.00%

40.00%

30.00%
22%
20.00%
14%

10.00%

0%
0.00%
VERY GOOD GOOD FAIR POOR

PERCEPTION
Source : Table # 14


Table No. 15

CONSUMER EXPECTION FROM HERO
HONDA

SPECIFICATION NO. OF % OF
MORE POWER 13 13%
STYLE 17 17%
PRICE REDUCTION 26 26%
MORE COLOURS 23 23%
FREE ACCESSORIES 21 21%
TOTAL 100 100%

INTERPRETATION: -
From the study its revealed that the respondents excepts price cut from Hero
Honda with the percentage being 26%. This is followed by an expectation of
more colors and free accessories with 23% and 21% of the respondents opting
for them respectively.


30.00%

26%
25.00%
23%
21.00%
% of Respondents

20.00%

17%

15.00%
13%

10.00%

5.00%

0.00%
MORE POWER STYLE PRICE REDUCTION MORE COLOURS FREE
ACCESSORIES
SPECIFICATION
Source : Table # 15


TABLE NO. 16

DEALER EFFECTIVENESS AND
RECOMMENDATION

EFFECTIVENESS NO. OF % OF
YES 93 93%
NO 07 07%
TOTAL 100 100%

INTERPRETATION: -
The statistic reveals that 93% of the consumer of Hero Honda are satisfied
with the service of dealer and its effectiveness and recommended it to their
relatives and friends.


CONSUMER PERCEPTION TOWARDS DEALER
EFFECTIVENESS AND RECOMMENDATION

100.00%
93%
90.00%

80.00%

70.00%
% of Respondents

60.00%

50.00%

40.00%

30.00%

20.00%

10.00% 7%

0.00%
YES NO

EFFECTIVENESS
Source : Table # 16


Table No. 17
RESPONDENTS OPINION ON THE
AVALIBILITY OF THE SPARE PART OF
THE HERO HONDA

AVAILABILITY NO. OF % OF
VERY GOOD 13 13%
GOOD 27 27%
FAIR 41 41%
POOR 19 19%
TOTAL 100 100%

INTERPRETATION: -
The above statistic reveals that majority of the respondents are
quite pleased and satisfied with the availability of spare parts of
Hero Honda while 19% of respondents feel that the company
should work on this front.


RESPONDENTS OPINION ON THE
AVAILABILITY OF THE SPARE PART OF THE
HERO HONDA

45.00%
41%
40.00%

35.00%
% of Respondents

30.00%
27%
25.00%

20.00%
19%

15.00%
13%

10.00%

5.00%

0.00%
VERY GOOD GOOD FAIR POOR
AVAILABILITY

Source : Table # 17


Table No. 18

RESPONDENTS PREFERENCE
TOWARDS VEHICLE SERVICE

RESPONSE NO. OF % OF
DEALERSHIP 33 33%
AUTHORIZED 50 50%
SERVICE
CENTRE
LOCAL 17 17%
MECHANIC
TOTAL 100 100%

INTERPRETATION: -
The survey reveals that majority of the respondents trust authorized
service centres while coming for servicing. But quite a few
respondents (33%) also favor dealership for the same.


RESPONDENTS PREFERENCE TOWARDS
VEHICLE SERVICE
60.00%

50.00%
50%
% of Respondents

40.00%

33%

30.00%

20.00%
17%

10.00%

0.00%
DEALERSHIP AUTHORIZED SERVICE LOCAL M ECHANIC
CENTRE
RESPONSE

Source : Table # 18


Table No. 19
CONSUMER PREFERANCE FOR HERO
HONDA BRANDS

BRANDS NO. OF % OF
SLPENDER 18 18%
SPLENDER+ 46 46%
PASSION 10 10%
PLUS
CD DAWN 10 10%
KARIZMA 4 4%
C.B.Z 0 0%
AMBITION135 0 0%
TOTAL 100 100%

INTERPRETATION: -
The statistic reveals that Hero Honda‟s Splender+ is the first preference
of the customers with 64% of respondents opting for it followed by
percentages being 22% , 10% , 4% respectively.


CONSUMER PREFERENCE FOR HERO
HONDA BRANDS

50.00%

46%
45.00%

40.00%
% of Respondents

35.00%

30.00%

25.00%

20.00%
18%

15.00%

10% 10%
10.00%

5.00%
4.00%

0.00% 0.00%
0.00%
SLPENDER SPLENDER+ PASSION CD DAWN KARIZMA C.B.Z AMBITION135
PLUS
AVAILABILITY

Source : Table # 19


Table No. 20
CONSUMER CHOICE OF ALTERNATIVE
BRAND OF TWO WHEELER

COMPANY NO. OF % OF
BAJAJ 52 52%
T.V.S 28 28%
YAMAHA 20 20%
TOTAL 100 100%

INTERPRETATION: -
The statistic reveals that the respondents would have purchased
Bajaj in absence of Hero Honda as their first option, where as
T.V.S and Yamaha as their second and their option.


CONSUMER CHOICE OF ALTERNATIVE
BRAND OF TWO WHEELER

60.00%

52%
50.00%
% of Respondents

40.00%

30.00% 28%

20%
20.00%

10.00%

0.00%
BAJAJ T.V.S YAMAHA
COMPANY
Source : Table # 20


Table No. 21
REASON FOR PURCHASING HERO
HONDA

REASON NO. OF % OF
PERFORMANCE 48 48%
STYLE 13 13%
PRICE 17 17%
BRAND IMAGE 22 22%
TOTAL 100 100%

INTERPRETATION: -
The study reveals that Hero Honda is chosen by respondents
mainly due to its performance & brand image.


REASON FOR PURCHASING HERO HONDA

60.00%

50.00%
48%

40.00%
% of Respondents

30.00%

22%

20.00%
17%

13%

10.00%

0.00%
48 13 17 22
REASON
Source : Table # 21


FINDINGS

The old prophecy that once a customer is a customer has become a
myth in the present day competitive world. Brand image is no longer works
a magic with the consumer. So to hold the customer to the brand and attract
new consumers the company must produce products that are efficient and
competent along with its marketing activities that help in sales of the
product.
After analyzing the response of the consumer interviewing and observation

The following were found during the study: -

1. HERO HONDA motorcycles are first in demand in two wheeler
markets as per the information obtained from the questionnaire and
general observation.

2. Major part of the HERO HONDA splendor users are business people
and next are service, found from the questionnaire.

3. From analysis and interpretation it is found that Hero Honda splendor
is mainly chosen for its performance and brand image.

4. Major part of the consumer have chosen finance scheme offered by
the dealer for purchasing the bike.


5. HERO HONDA is the only two wheeler company in India which has
given these vast ranges of motorcycles to the market, obtained form
general observation during the study.

6. HERO HONDA has plans of letting some more new models in future
as per the information it was found that splendor is the worlds largest
selling bike.

7. Majority of the customers were aware of HERO HONDA through
T.V. & newspapers advertisement. Other than this there friends &
Relatives also place an important role in influencing the customer.

8. Majority of respondent are significantly influenced by their friends in
purchase decision, followed by the influence of family and dealers
while purchase.

9. Respondent are completely satisfied by the mileage of HERO
HONDA bike.

10.Customers are satisfied about HERO HONDA bike because of easy
availability of spares parts of their bike.

11.Majority of customers get their vehicle service a Authorized service
units and authorized dealers and very few services on to local services
centers.


12.It has been observed during the course of survey that the sales remain
low particularly on Tuesday & Saturdays owing to superstitions in the
mind of consumers.

13. From the survey its revealed that Bajaj motors is the foremost
competitor of Hero Honda.


CONCLUSION

HERO HONDA is one of the leading two wheeler producer in the globe. It
holds a important place in the minds of consumer by providing efficient
service and better products. Product efficiency and innovations are the
method they live up today. Their engineering is comprehensive.

Consumer perception towards HERO HONDA motorcycles is very good. It
has created a very good brand image for it self through providing low
maintenance, fuel efficient, sleek looking models along with efficient after
sales service. It has attracted every class customers.
In today‟s competitive business environment, it is only due to the positive
perception of the consumer that the company is being able to compete in the
market with its other competitors.


RECOMMENDATIONS & SUGGESTIONS

1. Most of the customers are of the view that the price tag of HERO
HONDA bikes as compared to other similar bikes is a bit higher.
Hence the price of the bikes especially the power range bikes like
Hero Honda AMBITION, CBZ, KARIAMA could be reduced

2. CD-Dawn, Splendor+ and Passion Plus, could be added with more
power, mileage and given with more colours.

3. The customers should be provided with enough information
regarding effective maintenance of the bike so that the consumers
gets the best from the bike.

4. HERO HONDA has to identify those dealers who are facing the
problem with sales and take adequate measures to keep up the so
far created brand image.

5. Hero Honda has to use more promotional techniques to improve
the sales in future. It has to conduct more road shows/public
display by which the consumer is given with much detailed
information about the product and more public awareness is
created.


6. Many existing customer have states that some Hero Honda vehicle
(CD-Dawn , Splendor) have not a good road grip. Hence it is
suggested that those vehicle must re-engineer for better road grip.

7. Many existing customers have stated that the splendor+ be
provided with self starter and disc brakes. So the company should
focus on those factors.


QUESTIONNAIRE

Dear customer,
First and foremost accept my congratulation on being the
proud owner of a HERO HONDA motor cycle. I heartily welcome you to
the family of HERO HONDA users.

I , Kajal Roy final year B.B.M. student of the Oxford College Of Business
Management doing a project work on “Consumer Perception Towards
HERO HONDA With Reference To Sales Process, Service And
Product” for my academic purpose. I request you to kindly fill this
questionnaire & oblige.

Thanking you,

Sincerely yours,
For MAJESTIC MOBIKES (P) LTD.

1.Your name : -

2.Occupation :-
Business service Student

3.Are you an existing customer or a new customer of Majestic Mobikes?

Existing New

4.How did you come to know about the Dealership?

Friends Advertising Relatives Others

5.What is your opinion about sales executive of HERO HONDA?

Very good Good Fair Poor


6.Are you satisfied with product briefing by the sales executive?

Yes No

7.What is your opinion about showroom ambience?

Very good Good Poor

8.Did you buy your motorcycle through finance or cash?

Finance Cash

9.If finance, how do you find the finance schemes?

Reasonable Un-reasonable

10.Did you take test ride?

Yes No

11.If yes, how did you feel about it ?

Satisfied Dissatisfied

12.What is your opinion about overall sales process ?

Very good Good

Fair Poor

13.Are you satisfied with the after sales service provided by Dealer ?

Yes No


14.What is your opinion about the complaint recognition by service
personnel ?

Very good Good

Fair Poor

15. What is your opinion about the performance of HERO HONDA bikes ?

Very good Good

Fair Poor

16. What do you feel regarding the availability of spare parts of the HERO
HONDA ?

Very good Good

Fair Poor

17.What is your preference towards servicing of your bike?

Dealership Authorised service centre
Local mechanic

18. What is your opinion about the effectiveness of sales personnel?

Very good Good

Fair Poor

19.What are the specification (Quality, attributes, etc.) do you expect from
HERO HONDA ?

More power Style Price reduction

More colors Free accessories


20.Which motorcycle of HERO HONDA you have purchased?

Splendor+ Passion+

CD-Dawn C.B.Z

Ambition 135 Karizma

21.Which company would you prefer other than HERO HONDA?

T.V.S Bajaj Yamaha

22.Why did you choose HERO HONDA motorcycle?

Performance Style

Price Brand Image


BIBLIOGRAPHY

TEXTBOOKS REFERRED

 Consumer Behavior : Leon. G. Shiffman
 Essentials Of Marketing : P.N. Reddy, Sherlakar S.A.
 Principle of Marketing : Philip Kotler

MAGAZINES
 Business Today
 Business World
 Business standard

NEWSPAPER REFERRED
 Economics Times
 Business Times
 The Times Of India

WEB SITE REFERRED
 www.herohonda.com
 www.herogroup.com
 www.autoindia.com
 www.google.com.


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