Unique Business Plan

2. UNIQUE BUSINESS
PLAN
Prapared by
 Mujtaba Khan
ABDUL WALI KHAN
UNIVERSITY MARDAN

3. ITEM
Name of the product is MANAF SUN
BLOCK
Prepare the product for summer season
Relevant name…
Extra Specification

4. MARKETING PLANNING
Mission:
To increase selling
To grow our business
Especially in hot areas
Motivate our employees to gain big
margin

5. Cont,
Objectives
Specific
Measurable
Agreed
Realistic

6. Cont,
 Time Specific
 Profit Satisfaction
 Sales Growth
 Provide Services
 Technology
 Social Work

7. MARKETING MIX
SETTING 4Ps
Product
Price
Place
Promotion

8. Product
We choose this product because it is suitable
for hot season
Quality is same but prices are low as
compare
to competitor
New design to attract customers
Also provide customer services

9. Price
We starts from low prices
Different prices for different sizes
Prices are low as compare to competitor

10. Place
Targeted hot areas
Mardan, Swabi, Nowshera, Charsadda
Distribution through logistics

11. Promotion
Arrange seminars to promote product
Advertise through radio television
Also promote the product through personal
selling, lucky draw, and sales promotion

12. PACKAGING
Design the product at the rate of their price and
weight.
Currently avalible in 2 sizes
Secure from dust and leakage
We also put label which contain important
information
Detective from weather or light effects

13. TARGETED CUSTOMERS
Targeted customers are low middle and
high class
Prices are low due to which they are
reasonable and affordable
Targeted hot areas so that they meet their
problems

14. PROMOTIONAL TECHNIQUE
Make marketing team that introduce our
product
Promotional techniques includes
Behavior with customers
Public Relation
Consumer Promotion
Point of sales material
Advertisement techniques

15. PRICING STRATEGY
For setting the price we use market
skimming strategy
First aim to attract the customers by lowering
the price
By lowering price customers buy more
product
Our sales will increase and our cost will fallen
down

17. ANY QUESTIONS ?