This presentation is about marketing on the web for financial planners, financial advisers, wealth managers, and investment advisers. Topics discussed include visibility on the web, search engine optimization (SEO), social media usage, and compliance.

1. Thomas Mullooly
Mullooly Asset Management

2. Visibility
Search Engine Optimization
Social Media
Compliance

3. Visibility

4. Typical Firm Visibility
Still no website in 2012
The “5 page brochure”

5. Improved Visibility
Clear niche identified
New content added regularly
Clear “call to action”
Follow-up process in place

6. Search Engine
Optimization (SEO)

7. Matt Cutts

8. Penguin April 2012 – Link Farms

9. Panda & updates:
De-valuing thin websites
with no content (or poor content)

10. Why Google+

11. What Google Seeks
Who is Google’s client?
Relevance
Fresh Content
The Voting Machine

12. Social Media

13. Facebook

14. Linked In

15. Twitter

16. StockTwits

17. Compliance

18. Areas of Concern:
Disclaimers and Disclosures
Transcriptions
Cherry Picking Archiving

19. www.mullooly.net
(732) 223-9000