Background and History of the Pepsi

1. Presented by Munish Kumar Chitkara University m100700031

3. 1923: Pepsi Cola declares Bankruptcy

5. 1946: WWII sugar rationing Pepsi buys a sugar plantation in Cuba

9. 1906: Modified script logo is created along with the slogan, "The Original Pure Food Drink." 1898 1898: New Bern, N.C., pharmacist Caleb Bradham renames "Brad's Drink," his carbonated fountain cola concoction, Pepsi-Cola. 1906

10. 1973: The logo evolves into a boxed look with minor typeface changes occurring throughout the decade. 1973 1962: A "serrated" bottle cap logo debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign. 1962

11. 1991: To foster the earlier scripted logo's sense of movement, "Pepsi," now in italic capital typeface, is removed from a smaller blue and red Pepsi swirl and runs vertically up the package. 1991 1998: In celebration of the company's centennial, Pepsi unveils a new look – a three-dimensional globe against an ice blue background 1998

12. Pepsi overhauled their entire brand, simultaneously introducing a new logo and a Iminimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of their can and bottle designs. 2003 -2008