The next generation of multi-platform interactive marketing

1. WHO IS MUNKY?
Overview
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2. Who Is Munky?
Munky is a social leisure and entertainment based cross platform,
with a core focus on event-based promotions and photography, covering
premium and exclusive events, venues and festivals across Sydney and Melbourne.
• Founded in 2007
• A unique integrated cross-platform social marketing company both off and on line
• Sydney and Melbourne - Gold Coast, Brisbane, Perth coming soon
• 90,000+ members and growing at 4.8% per month
• Highly targeted to Gen Y - predominately 18 - 24’s
• The Munky Crew take photos out and about at all major bars, clubs, beach days & festivals
*See back of presentation for venue and event listings
• All photos snapped by The Munky Crew can be found at www.munky.com.au 2
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3. THE MUNKY Marketing magic
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4. Introducing The Munky Crew
• The Munky Crew are the most credible crew within the social entertainment
space
• The Munky Crew are made up of 40+ (and growing) of Australia’s most out-
going and funky guys and girls
• The Munky Crew wear subtly branded partner uniforms
• The Munky Crew attend the hottest events, parties and festivals 5 nights a
week, every week!!
• The Munky Crew interact directly with the social nightlife and entertainment
scene on a personal level
• The Munky Crew snap 4,000+ partner branded water marked photo’s EVERY
WEEK!
• The Munky Crew hand out cue cards to over 40,000 people every month!
• An incredible 45% of people snapped by The Munky Crew turn into customers!
• The most recognised social photography crew in Australia!
• The Munky Crew have covered over 6,500 events to date
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5. Q: Who Interacts with the Munky Crew?
A: GEN Y
CURRENT MONTHLY SOCIAL INTERACTION STATS
M ED Y
TE UN RS
G ON
S
H
N BY
ES
Y
Y
R L
H N
TS
W RA KY
C
L IA
IN M OU
K
EN
H TI
C E
EA
U
Y
N
EN
N
U G
K
EN
TA NT
O
IT C
U
O LH
TO AL
TI
EV
M
V
U
TO TE
TU
TA
A
F
F
F
F
O
C
O
O
O
TO
C
LO
P
#
#
#
A
SYDNEY 120 361 163 168 201,670 67,386
MELBOURNE 52 155 86 91 68,972 14,467
COMING SOON…
GOLD COAST 43 129 43 107 48,375
BRISBANE 43 129 43 107 48,375
PERTH 43 129 43 107 48,375
Our Members
•18 -24.......... 78%
•25-30........... 13%
•30+.............. 4% 5
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6. Snap shot
• The Munky Crew take photos of people out and about at:
Bars, Clubs, Events, Festivals, beach days, concerts
• The partner branded water marked photos are uploaded on to
Munky.com.au
• Munky Members download photos for free
• Munky members share their photos on Facebook, Twitter, email etc
• 4,000+ pics (and growing) taken per week
• Over 400,000 pics taken to date and archived on Munky.com.au
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7. The Munky Cue Cards
• The Munky Crew hand out an average of 40,000+
cards per month (and growing)
• The Munky Cards are handed out to all people
photographed, in a desirable and hard to access
environment
• The Munky Cards are business card size and often
placed in wallets, pockets, handbags
• 45 - 50% consistent conversion rate from off line
to on-line
• Australia’s largest and most respected one to one
cue card distribution
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8. WWW.MUNKY.COM.AU
• Brand new bigger and better site - launched November 2009
• Over half a million page view s per month and grow ing
• Average 30-35,000 UB’s per month
• Munky Members spend an average session time of 8 mins interacting w ith the
site
• Over 400,000 photos taken to date and archived on site
• 90,000 members to date and grow ing at a rate of 4.8% a month!
• An average of 4,000 NEW Munky Members per month!
• Weekly new sletters w ith gig guide and info to members
• An average of 7,500 Birthday emails sent out per month w ith VIP offers
• Interactive social voting platform “pic of the w eek” voted by members
• Guest-lists and packages, priority entry in to premium clubs and events w ith
VIP value adds
• Profiles of local and international DJ’s and artists
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9. MUNKY TV COMING SOON!
View a rough pilot episode at:
http://munky.com.au/u/2
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10. MUNKY stats
OFFLINE MONTHLY
Potential Visual Reach through the uniforms 271,642 Gen Y's
Actual Reach e.g one on one touch point 81,853 Gen Y's
Number of Premium Events the brand will have presence 300
Number of Munky man hours promoting the brand 516
Number of Munky Shifts spent promoting the brand 172
Number of Cue Cards given out - one to one interaction promoting the
brand / promotional message 40,000
ON-LINE: (Branding, banners, sponsorship content etc)
Visits / Eye balls 30,000
Total minutes spent engaged (8.2 mins per person) 246,000 Mins (4,100 hrs)
Total Page Views 600,000+
Weekly newsletter 309,600+
Number of photos taken per month which can be branded with
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company/product logos 16,000+ 9

11. WANT SOME MUNKY MAGIC?
MUNKY partners exclusively for 12 months in a few niche categories
BECOME A MUNKY BEFORE YOUR COMPETITOR DOES!
The company we keep
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12. Sydney Melbourne
Potential Potential
Weekly weekly Weekly weekly
Venue name events Capacity reach Venue Name events Capacity reach
Acer Arena | na 21,000 Alumbra | 2 800 1600
Arthouse | 1 1200 1200 Baroq House | 2 350 700
Beach Palace hotel | 1 2000 2000 Billboard | 2 900 1800
Boutique Sydney | 2 300 600 Boutique | 1 350 350
Bungalow 8 | 2 1000 2000 Calder Park Thunderdome | na -
Cabana | 1 1650 1650 Circus Bar | 3 300 900
Candy's Apartment | 2 300 600 Cushion | 3 300 900
Cargo | 2 1400 2800 escobar | 2 300 600
Civic | 1 450 450 Eve | 1 900 900
Dragonfly | 3 350 1050 Flemington Racecourse | na -
Favela | 3 450 1350 Marrakech | 1 200 200
Fringe Bar | 2 350 700 Onesixone | 2 350 700
Greenwood | 1 1500 1500 Q Bar | 2 400 800
Havana | 1 450 450 Queesbridge Hotel | na 2000 -
Home | 3 3000 9000 Room680 | 2 800 1600
Kings Cross Hotel | 2 1200 2400 Station | 1 350 350
Lady Lux | tbc TBA - Telstra Dome | na -
Mona Vale Hotel | 1 1200 1200 The Edgy | Mentone Hotel 1 1200 1200
Moulin Rouge | 3 300 900 The Motel | 2 850 1700
Northies | 2 900 1800 The Saint Hotel | 4 300 1200
Pontoon | 2 450 900 White Charlie 3 180 540
Roundhouse (UNSW) | tbc 2500 - 16040
Ruby Rabbit | 2 250 500
Sapphire Lounge | 3 250 750
SoBar | 1 250 250 Sydney 46,900
SOHO | 2 700 1400 Melbourne 16,040
Sydney Entertainment Centre | na 12800 - Current Monthly potential 251,760
Sydney showground | tbc -
The Argyle | 1 1400 1400
The Eastern | 2 1200 2400
The Elk | 1 150 150
The Epping Hotel | 1 800 800
The loft | 2 300 600
The Ranch | 1 500 500
The Roxy | 1 1600 1600
The Sheaf | 2 700 1400
Trademark Hotel | 2 700 1400
Wallaby Bar | 1 300 300 12
World Bar 2 450 900 11
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