Hunter (2012) discusses the global cosmetic and personal care market, which is estimated to be over USD35 trillion currently. The halal cosmetic and personal care market is currently estimated at USD5-14 billion, with almost 20% of the current global market coming from a single country. Reports indicate halal sales in some markets are increasing at 80% annually. While Muslims make up 20% of the global population, consumer tastes, incomes, and supply chains vary widely between countries. Authenticity and compliance to halal standards are important to consumers, but adherence to Islamic principles of Tawhid is also important for organizations.

1. Mohd. Murray Hunter
University Malaysia Perlis
Presented to IMT-GT HAPEX 2012 11th July 2012 International Convention Centre
Prince of Songkla University, Hat Yai, Thailand

3. Global Cosmetic and personal
care market Estimate (2012)
> USD35 Trillion
That Means if 2012 is Current market
USD 14 Billion: growth is > 35% per
2013 = 53 billion annum
2014 = 81 billion
2015 = 124 billion
USD 7 Trillion
2016 = 190 billion
2017 = 292 billion
2018 = 449 billion
2019 = 690 billion
2020 = 1.06 Trillion
Current global size of Halal
cosmetic & personal care market
USD 5-14 Billion

4. Almost 20%
of today’s
market comes
from this
country alone
Hunter (2012)
Personal Care

5. Reports of Halal
sales increasing
at the rate of
80% per annum
in US
Hunter (2012)
Personal Care

6. Current Global Halal
awareness is estimated to be
20% among the global
Ummah.
This is going rapidly
However awareness about
halal Cosmetics and personal
care is even less but growing
rapidly
Matrade 2010

8. Although Muslims make up 20% of the World’s population many are in
poverty
Most countries are at different stages of development
Consumer tastes and preferences actually differ widely
Supply chains are typically “third world” in most countries
Although ONE Ummah, different aspiration, desires, customs, incomes
This is a niche market in many countries
20% of the World’s Muslims are NOT concerned about Halal certification on
packaging

9. The first is…….. Authenticity & Compliance

11. Cont….

12. ….and the ability to
‘fingerprint’ DNA has
improved our ability to
screen products
greatly.

13. Compliance

14. However authenticity & compliance in the
material, process, product & supply chain doesn’t
absolve our need to adhere to the Tawhid, as an
individual and organization.
Tawhid means "declaring one
God” . It carries the senses of
creating, sustaining, cultivating, a
nd cherishing. A word from the
same root is tarbiya, which
describes how parents bring up
their children, succoring them
and drawing out their full nature. There are three types of tawhid, we can see
that the outward tawhid al-ibada refers to our
actions, while tawhid ar-rububiyya and tawhid
al-asma wa as-sifat refer to our knowledge and
understanding, and the inner tawhid al-ibada
refers to our motivations.

16. Need for an Islamic Model
The nature of man
The amoral society
The underdevelopment of
Islamic societies

17. Al ‘Qu’ran is presented in a business
paradigm and all of Islam’s prophets
were entrepreneurs in their own right.

18. Islam Espouses a Market Economy
“He who brings goods to the market is blessed
with bounty,
he who withholds them is cursed.”
(Ibn Majah & Al Hakim)

19. A Market Mechanism Is Espoused
“Do not chase after those who
are going to the market before
they reach the place.”
(Al-Bukhari & Muslim)

20. Islam also prohibits price manipulation
“Anyone who withholds goods until
the price rises is a sinner.”
(Muslim).

21. Tawhid
Fard’ain
Al-Iman Syar’iah Ad-Din
Fard’ Kifayah
Al-Ilm
Halal Toyyibaan
Al-Amal
Musharakah Ibadah Al-Ta’awun
Shu’ra
Adab
Al-Fasad Amanah Al-Fatah Ummah

22. Faith in one God and a commitment in the teachings
revealed by God and His Messengers. Iman affects our
Tawhid
world view and daily practices.
Fard’ain
Al-Iman Syar’iah Ad-Din
Fard’ Kifayah
Al-Ilm
Halal Toyyibaan
Al-Amal
Musharakah Ibadah Al-Ta’awun
Shu’ra
Adab
Al-Fasad Amanah Al-Fatah Ummah

23. Tawhid
Fard’ain
Knowledge. Three sources based on Iman, a) intellect
Al-Iman Syar’iah Ad-Din
(‘aql), experiences and revelations (wahy). Guided by
Iman. Fard’ Kifayah
Al-Ilm
Halal Toyyibaan
Al-Amal
Musharakah Ibadah Al-Ta’awun
Shu’ra
Adab
Al-Fasad Amanah Al-Fatah Ummah

24. Tawhid
Fard’ain
Al-Iman Syar’iah Ad-Din
Fard’ Kifayah
Work and deeds, pious practice, orientated to Allah, turning
Al-Ilm
away from all weakness and evil. Amal is based and guided by
Halal Toyyibaan Ilmu.
Iman and
Al-Amal
Musharakah Ibadah Al-Ta’awun
Shu’ra
Adab
Al-Fasad Amanah Al-Fatah Ummah

25. Tawhid
The path shown by Allah (SWT). The divine law.
Fard’ain
Al-Iman Syar’iah Ad-Din
Fard’ Kifayah
Al-Ilm
Halal Toyyibaan
Al-Amal
Musharakah Ibadah Al-Ta’awun
Shu’ra
Adab
Al-Fasad Amanah Al-Fatah Ummah

26. A holistic life where one looks after worldly
Tawhid
comforts and also prepare for the hereafter.
Fard’ain
Al-Iman Syar’iah Ad-Din
Fard’ Kifayah
Al-Ilm
Halal Toyyibaan
Al-Amal
Musharakah Ibadah Al-Ta’awun
Shu’ra
Adab
Al-Fasad Amanah Al-Fatah Ummah

27. Tawhid
An individual’s obligation to
perform one’s religious duties.
Fard’ain
Al-Iman Syar’iah Ad-Din
Fard’ Kifayah
Al-Ilm
Halal Toyyibaan
Al-Amal
Musharakah Ibadah Al-Ta’awun
Shu’ra
Adab
Al-Fasad Amanah Al-Fatah Ummah

28. Tawhid
Fard’ain
Al-Iman Syar’iah Ad-Din
A collective responsibility for both Fard’ Kifayah
social and spiritual development
Al-Ilm
Halal Toyyibaan
Al-Amal
Musharakah Ibadah Al-Ta’awun
Shu’ra
Adab
Al-Fasad Amanah Al-Fatah Ummah

29. Toyyibaan & Halal
• This day are (all) things good and pure made lawful
unto you. The food of the people of the Book is
lawful unto you and yours is lawful unto them. … If
anyone rejects Faith, fruitless is his work, and in the
Hereafter he will be in the ranks of those who have
lost (all spiritual good).
Al-Ma’idah 5:5

30. • O you people! Eat of what is on earth, lawful
and good; and do not follow the footsteps of
the evil one, for he is to you an avowed
enemy.
Al-Baqarah 2:168

31. • From the land that is clean and good, by the
Will of its Cherisher, springs up
produce, (rich) after its kind; but from the
land that is bad, springs up nothing but that
which is niggardly: thus do we explain the
Signs by various (symbols) to those who are
grateful.
Al-A’raf 7:58

32. • O ye who believe! Eat of the good things that
We have provided for you, and be grateful to
God, if it is Him ye worship.
Al-Baqarah 2:172

33. Haram Substances and deeds that are
(Those things prohibited by pure, clean and lawful.
good, healthy, Traceable
Allah in the Al Qu’ran)
Sustainable HACCP
environment, community
& business
Supply GMP
Chain
Community
Benefit
Toyyibaan
Non-exploitive
Ethical Healthy
Clean

34. Haram
(Those things prohibited by Traceable
Allah in the Al Qu’ran)
Sustainable HACCP
environment, community Prohibited by Allah
& business in the Al-Qur’an
Supply GMP
Chain
Community
Benefit
Toyyibaan
Non-exploitive
Ethical Healthy
Clean

35. Haram
(Those things prohibited by Traceable
Allah in the Al Qu’ran)
Sustainable HACCP
environment, community
& business
Supply GMP
Chain
Permitted by Allah
Community in the Al-Qur’an
Benefit
Toyyibaan
Non-exploitive
Ethical Healthy
Clean

36. Tawhid
Fard’ain
Al-Iman Syar’iah Ad-Din
Fard’ Kifayah
Al-Ilm
Halal Toyyibaan
Al-Amal
Mutual consent
Musharakah Ibadah Al-Ta’awun
Shu’ra
Adab
Al-Fasad Amanah Al-Fatah Ummah

37. A business partnership;a) Shirkah: where two
Tawhid
or more individuals pool financial resources
and share profit and loss on an agreed ratio Fard’ain
and held liable to the extent of their
Al-Iman capital,b) Syari’ah: each partner is able to Ad-Din
Syar’iah
operate other businesses, independent of
the principal businessc) Fard’ Kifayah
Mudarabah:Partnership where one manages
Al-Ilm the partnership and another supplies the
Halal Toyyibaan
financial resources.
Al-Amal
Musharakah Ibadah Al-Ta’awun
Shu’ra
Adab
Al-Fasad Amanah Al-Fatah Ummah

38. Tawhid
Worship. Relates man to Allah
through spiritual acts. The
Fard’ain
manifestation of Amal salih (pious
actions).
Al-Iman Syar’iah Ad-Din
Fard’ Kifayah
Al-Ilm
Halal Toyyibaan
Al-Amal
Musharakah Ibadah Al-Ta’awun
Shu’ra
Adab
Al-Fasad Amanah Al-Fatah Ummah

39. Tawhid
Fard’ain
Al-Iman Syar’iah Ad-Din
Fard’ Kifayah
Al-Ilm
Halal Toyyibaan Piety
Al-Amal
Musharakah Ibadah Al-Ta’awun
Shu’ra
Adab
Al-Fasad Amanah Al-Fatah Ummah

40. Tawhid
Fard’ain
Al-Iman Syar’iah Ad-Din
Recognition of the right and proper place and
station, condition in life and to self discipline in Fard’ Kifayah
positive and willing participation in enacting
Al-Ilm one’s role in accordance with that recognition
Halal Toyyibaan
and acknowledgement. Its occurrence in one and
society as a whole reflects the condition of
justice.
Al-Amal
Musharakah Ibadah Al-Ta’awun
Shu’ra
Adab
Al-Fasad Amanah Al-Fatah Ummah

41. Tawhid
Fard’ain
Al-Iman Syar’iah Ad-Din
Fard’ Kifayah
Al-Ilm
Halal Toyyibaan
Al-Amal
Trust by God in man in the all
Musharakah
encompassing concept Al-Ta’awun
Ibadah
of nature
(tabi’ah)
Shu’ra
Adab
Al-Fasad Amanah Al-Fatah Ummah

42. Tawhid
Fard’ain
Al-Iman Syar’iah Ad-Din
Fard’ Kifayah
Al-Ilm
Halal Toyyibaan
Al-Amal
Musharakah Ibadah Al-Ta’awun
Inclination towards destruction
Shu’ra
Adab
Al-Fasad Amanah Al-Fatah Ummah

43. Tawhid
Fard’ain
Al-Iman Syar’iah Ad-Din
Fard’ Kifayah
Al-Ilm
Halal Toyyibaan
Al-Amal
Musharakah Ibadah Al-Ta’awun
The concept of Al-Falah requires Muslims
to win and be successful in both this world
and the hereafter.
Shu’ra
Adab
Al-Fasad Amanah Al-Fatah Ummah

44. Tawhid
Fard’ain
Al-Iman Syar’iah Ad-Din
Fard’ Kifayah
Al-Ilm
Halal Toyyibaan
Al-Amal
Musharakah Ibadah Al-Ta’awun
Shu’ra Islamic community
Adab
Al-Fasad Amanah Al-Fatah Ummah

45. Tawhid
Fard’ain
Al-Iman Syar’iah Ad-Din
A relationship with Fard’ Kifayah
Allah which excludes a relationship with anyone else.
Al-Ilm The focus of all man’s reverence and gratitude,
Halal Toyyibaan
the only source of value, where what
Allah desires for man becomes value to him.
Al-Amal Man who commits his will to Allah,
Musharakah Ibadah Al-Ta’awun
recognises no other authority other than His.
Comprises Iman, Ilmu and Amal.
Shu’ra
Adab
Al-Fasad Amanah Al-Fatah Ummah

47. Non-Muslim ethical issues are merging with Islamic
values

48. Extended Halal Concept
Non-Muslim ideas of health and goodness are
merging with Islamic values

49. Organic Farming Concept
Food Miles – Local Community
From the soil to market

50. Organic cosmetics a market worth
more than USD 40 billion per
annum and also growing at around
35% per annum. Organic concepts are merging with Islamic values

51. Aveda The Body Shop Thursday Sureco Hain Celestial
Plantation Group
Est. Sales USD120million USD1.5Billion USD85Million USD40Mil[iv] USD738Mil[v]
(1996)[i] (2006)[ii] (2006)[iii] (2006)
USD619mil (2006)
Location USA UK Australia Malaysia USA
Established 1978 1976 1976 1999 1926
Products Personal Care Personal Care Personal Care Herbs Organic food
and cosmetics
Basic Philosophy To sustain the Social Natural tea Halal & Free of artificial
environment and humanitarianism tree Toyyibaan ingredients,
give back to activism on many products/natur Kosher foods
communities issues al medicines
Ethics Yes
Green Yes Yes Yes
Natural Yes Yes Yes Yes
Organic Yes Yes Yes
Community Yes Yes Yes
Cultural
Religious/Spiritual Yes Yes
Mode of Distribution Direct Retail and e- Direct and Direct General
Marketing/Salon Commerce through Marketing distribution
distributors
Owner Estée Lauder Loreal Chris Dean & Private Listed company
Companies Inc. Family Ownership

52. Conclusion

53. That Allah may reward them according to
the best of their deeds, and add even more
for them out of his grace for Allah does provide
for those whom He will, without measure.
An-Nur (24:38)

54. Those who believe and work righteous deeds-
from them shall We blot out all evil (that may be)
in them, and We shall reward them according to
the best of their deeds.
Al ‘Anabut (29:7)

57. Heaven Strategy (Dan Hill 2010)
High
More More
negative/high positive/highe
response r response
Response
Rate
More
More
negative/lower
positive/lower
response
Low response
Negative Positive
Emotional Response

59. Thank You