The what, how, why, and where of writing: A personal Reflection. How to write a blog, article, and book.

1. The ‘what’, ‘how’, ‘why’, and
‘where’ of writing
Some personal reflections
Murray Hunter
University Malaysia Perlis

2. The beginning is
easy; what happens
next is much harder.
- Anonymous

4. Novel
Fantasy Auto-Biography

5. Novel
Semi-Autobiography
Historical Realistic
Narrative

6. Novel
Political Thriller

7. Biography
Authorized Unauthorized

8. Monograph
Specialist Subject
Narrative
Technical

9. Monograph
Pictorial Reference Guide

10. Monograph
Edited Collection Practical Guide

11. Monograph
MixedHypothesis

12. Textbook
Secondary School University

13. Journal
Academic Journal Industry Journal

14. E-books

15. Public literature
Newspaper Magazine

18. Self Publish - Kindle

20. LULU.com

22. Self-Publishing: The Way of the Future
Amazon KDP and print-on-demand (POD) services like
CreateSpace (an Amazon subsidiary) and Lulu have
democratized access to the means of production, and
even to the readers themselves – and services like
KickStarter and IndieGoGo make it possible for you to
get paid for your writing.
Most New Authors Sell Fewer Than 100 Books

23. Has written 20 books not selling more than 1000 copies each

25. 'The days of publishing
an author, as opposed
to publishing a
book, seem to be over.'
The death of books
has been greatly
exaggerated
Lloyd Shepherd
Tuesday 30 August 2011

26. Internet – publishing

30. Need to use the correct style and content for specific websites

33. The process of writing a book
is infinitely more important
than the book that is
completed as a result of the
writing, let alone the success
or failure that book may have
after it is written . . . the book
is merely a symbol of the
writing. In writing the book, I
am living. I am growing. I am
tapping myself. I am changing.
The process is the product.
- Theodore Isaac Rubin

37. Fantasy
Novels Biography
Textbook
Monograph

38. "From Perception to Metaphor."

40. Perfumer
Excellence
Knowledge
(vocabulary) of
odorous substances
Knowledge of
potential strengths,
weaknesses and
applications of
odorous materials
Knowledge of
outstanding
fragrance creations
within the domain
Practical knowledge
& experience
Olfactory
sensitivity
Time, patience,
perseverance
Interest and
passion
Imagination
Knowledge Base
Emotion
Cognitive SkillCreativity Tool
Process &
Product
Curiosity, enquiry
and
experimentation
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova

41. Composition of Prior Knowledge
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova

43. Short Term
Memory (STM)
Stimulation from the
environment through our
sensory systems
Prior KnowledgeCoded Domain
Imagery,
Semantics &
Syntax
Long Term
Memory
Sub-Consciousness
Self
Organizing
System
Sub-conscious
operation creating free
associations from bits
of random information
Still following patterns from learning
Domains become more
fluid and flexible allowing
for analogies
Insight
Imagination
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova

44. Engagement
Preparation
Period
Frustration
Period
Incubation
Period
The Creative
Insight
Verification
Period
Elaboration
Period
Solution, concept,
idea and eventual
opportunity
Puzzling situation, curiosity, questioning
of something given or problem in the
environment.
Some parts of the elaboration process
require further creativity like strategy
development.
If flaws found with the insight, there
may be a return to frustration,
preparation or incubation again. In
some cases there may be a
questioning of engagement.
Opportunity
Insight
If no flaws in insight found there will
be an advance to the elaboration
period where the insight is developed
into a concept, idea and eventually
into a potential opportunity
This may be a process
of creating a number of
innovations so the idea
will be able to be
exploited as an
opportunity.
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova

45. ing how much work can be done here…….

46. Most of my creativity develops here…sometimes faster than I can run

47. Even a toilet or a shower
can be a very creative
place………

49. Knowledge
Creative
Thinking Skills Creativity
Mental Maps
Prior Knowledge
Expertise
Technical Knowledge
Practical Knowledge
Intellectual Knowledge
Tacit Knowledge
Experience Assumptions,
Beliefs, Values
Heuristics
Motivation
Ego
Perception
Attention
Unconscious
Cognitive
Processing
Curiosity
Energy
The Environment
Motivational
Trigger
Sensitivity
Attenuation
Emotion
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova

50. Personal Mastery

51. Curiosity
Exploration
Discovery
Excitement
Dedication
Mastery
New Skills
Confidence/
Self Esteem
Security &
Purpose
Insight
Passion for
the domain
Openness to
Learning
Obsessive
Persistence
Wisdom
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova

52. Ego
Concept
Sense and view of the
world & reality
Inner drive
- aggressive/destructive
- sensitive/appreciative
Obtainment strategies
Libidinal love for outside
world/internal world
Self confidence
Responsibility
Accountability
Drive/Courage
Influences
Attention
Personality Situation/Life
Experience
Capacity to
Synthesize
Motivation
Thoughts
Feelings &
Emotions Desires
Discipline
External
Stimuli
Filter
Mechanism
Defense
Mechanisms
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova

53. Assumptionof
“worthlessness” Person’s“Vision”
Whereweare now
Increaseofenergy
PositiveEnergy
Excitement
SenseofChallenge
Passion
NegativeEnergy
LowselfEsteem
Anxiety
Feelingof
Powerlessness
Movingforwardtowardssuccess
“Beliefin SuccessGravity”
Thingsnotgoingwell
“WorthlessnessGravity”
“Tension”
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova

54. The motivation for the journey

67. The reason a writer
writes a book is to
forget a book and
the reason a reader
reads one is to
remember it.
- Thomas Wolfe

71. Susan Sontag

72. Stephen King
Will Self

75. This is very common and it works…………………………..

76. Where did Edward De Bono write “Six Thinking Hats”?
On a flight from London to Melbourne……………

77. Make your
contribution to
the world

78. Totally Dedicated and Passionate
No tears and the
writer, no tears and the
reader. Robert Frost

81. Usefulness
How to…..
Seven secrets of
…….
8 tracks to
success…..

82. Right Story

90. The right publisher
Academic – semi
technical
Academic high volume
Quality academic
Quality academic

91. Mass market semi
academic
Mass market semi
academic
Specialist semi
academic

92. University
Textbooks
Botton-end
University
Textbooks
Academic books

93. Mass market semi
academic books
Mass market semi
academic books

96. Planning
How can I know what I
think till I see what I
say?
- E. M. Forster

97. I work every day - or at
least I force myself into
office or room. I may get
nothing done, but you
don't earn bonuses
without putting in time.
Nothing may come for
three months, but you
don't earn the fourth
without it.
- Mordecai Richler

98. The first thing to do ……………………………
See the big picture of what you want to do
As for my next book, I am
going to hold myself from
writing it till I have it
impending in me: grown
heavy in my mind like a ripe
pear, pendant, gravid, asking
to be cut or it will fall.
- Virginia Woolf

106. Publishers
Don’t feel personal about it.
Henry Mintzberg thought
he could never get his first
book published

111. Chapter 1
Introduction
Chapter 2
The Industry Chapter 3
Essential oil
Production
Chapter 4
Phytochemistry
Chapter 5 ExtractionChapters 6-8
Planning
Chapter 9
Agriculture
Organic
Chapter 11 Application
Book
Overview

112. Chapter 3
Production in S.E.
Asian Region
Australia
New Zealand
Indonesia
Philippines
Malaysia
Thailand
Cambodia
Laos
Vietnam
Pacific

113. Australia
Introduction
Summary
Eucalyptus Oil
Tea tree Oil
Citrus Oils
Lavender Oil
Lemon Myrtle
Oil
Lemon Tea tree
The Tasmanian Oils
Research

114. Section
Paragraph No:
Heading:
Sentence No:
No
1
2
3
4
5
6
7

120. Every human being has
hundreds of separate people
living under his skin. The
talent of a writer is his ability
to give them their separate
names, identities, personalitie
s and have them relate to
other characters living with
him.
- Mel Brooks

121. Plagiarism is defined as: the use or close
imitation of the language and thoughts of
another author and the representation of
them as one’s own original work.

122. Anything new in this
world is a
contribution of
known elements
Our thinking is
dominated by our
prior knowledge

123. Plagiarism
I quote others in order
to better express my
own self.
- Michel de Montaigne

125. “Reading, after a
certain age, diverts
the mind so much
from its creative
pursuits. Any man
who reads too
much and uses his
own brain too little
falls into lazy habits
of thinking”
Albert Einstein

126. “The secret to creativity is knowing how to hide your sources”
Albert Einstein

127. The most original thing a
writer can do is write like
himself. It is also his most
difficult task.
- Robertson Davies

128. Your manuscript is
both good and
original; but the
parts that are good
are not original, and
the parts that are
original are not
good.
- Samuel Johnson

129. We are as much
informed of a writer's
genius by what he
selects as by what he
originates.
- Ralph Waldo Emerson

130. Drafts
Write the first
draft with your
heart and
subsequent
drafts with your
head

131. Alternative ways and
places to write
Typing or talking on
the run………

133. The First Draft
Just get it down on
paper, and then we'll
see what to do with it.
- Maxwell Perkins

136. If a man means his writing
seriously, he must mean
to write well. But how can
he write well until he
learns to see what he has
written badly. His progress
toward good writing and
his recognition of bad
writing are bound to
unfold at something like
the same rate.
- John Ciardi

137. Writing is one of the
easiest things: erasing is
one of the hardest.
- Rabbi Israel Salanter

138. The most essential gift for
a good writer is a built-in,
shockproof shit detector.
This is the writer's radar
and all great writers have
had it.
- Ernest Hemingway

139. Writing: I certainly do
rewrite my central
myth in every book,
and would never read
or trust any writer who
did not also do so.
- Northrop Frye

140. Vigorous writing is concise. A sentence should
contain no unnecessary words, a paragraph
no unnecessary sentences, for the same
reason that a drawing should have no
unnecessary lines and a machine no
unnecessary parts. This requires not that the
writer make all his sentences short, or that he
avoid all detail and treat his subjects only in
outline, but that every word tell.
- William Strunk

142. Type of Writing No. Drafts
A letter at work 1-3
An essay at University 2-4
A Journal Article 4-6
A Technical Book 6-12
A Novel 8-16
James Michener “Hawaii” 25
* A Book especially technical book may require 1 or 2 revisions

144. Peer Review and Editing
“This morning I took out a comma
and this afternoon I put it back
again.”
- Oscar Wilde
1. Review
Not someone who wants to please you
Someone who knows the area
2. Editing
Someone who knows the language
Someone who is willing to give the time and extensive
feedback

146. Before and after peer review and
editing is the difference between
suffering and bliss…….

147. What I like in a good
author is not what he
says, but what he
whispers.
- Logan Pearsall Smith

149. Murray Hunter has meticulously written a very useful work, examining the influences on
entrepreneurial strategy from a number of different paradigms. He argues that opportunity is as
much a product of our mental schema as it is from the external commercial and social
environment. He concludes that strategy should be opportunity, rather than firm-based and
presents a relevant opportunity meta-theory to the socio-economic conditions of this new
millennium.
--Amar Bhidé
Thomas Schmidheiny Professor
Fletcher School of Law and Diplomacy
Tufts University
Murray Hunter's book has put opportunity at the centre of strategy. He has been able to blend
contemporary strategic theory with the wisdom of the east in a meta-theory that extends our
understanding of opportunity. Murray stresses the perceptive and interpretive issues around
understanding the environment and forming strategy, which is a timely reminder for firms facing
the turbulent markets of today.
--Hermawan Kartajaya,
Founder and CEO of MarkPlus Inc.
Co-author with ProfessorPhilip Kotler of five books, including:
Think ASEAN & Marketing 3.0
President of World Marketing Association.

151. Making the book Sell: Getting
Reviews
Book Review: Essential Oils: Art,
Agriculture, Science, Industry and
Entrepreneurship: Focus on the
Asia-pacific Region by Murray
Hunter
by
Anya McCoy
Published on 15th July 2010 09:55 AM

156. Life cannot defeat a
writer who is in love
with writing - for life
itself is a writer's
love until death.
- Edna Ferber

157. What is written
without effort is
in general read
without pleasure.
- Samuel Johnson

160. 5 Reasons why you don’t need to write a book
1. People who have a lot of
ideas need a blog, not a
book.
2. A book is an outdated way
to gain authority.
3. Books lead to speaking
careers, but speaking careers
often lead nowhere.
4. You’ll make more money
per hour flipping burgers
than writing a book.
5. When you’re feeling
lost, a book won’t save
you.

165. Books are about challenge and passion

166. Others can be about ego and vanity

167. While others are about passing on
knowledge and imagination

169. The life of a writer is
tragic: the more we
advance, the farther
there is to go and the
more there is to
say, the less time there
is to say it.
- Gabrielle Roy