The Jerry Maguire of the Music Business. I am a complete entertainment strategist. This is a brief overview of my past work. As you will see I am capable of taking ideas all the way to deliverables.

1. Tony
Gutierrez
Gutierrez.Anthony@gmail.com

2. Where
Have
I
Worked
 Radio
Promotions
 Music
Network
Production
 Record
Label
Marketing
 Concert
Promotions
 Social
Media
Managing
 Artist
Management
What
Can
I
Do
 Communication
Programs
 Marketing
Programs
 Project
Management
 Video
Editing
 Graphic
editing
 Social
Media
Strategy
 Branding

3.  Global
Strategic
Communications
Masters
 Entertainment
Business
Management
Masters
 Marketing
Bachelors
 Music
Production
Minor
 Project
Management
Certificate
 Digital
Marketing
Certificate
 I
also
constantly
attend
conferences
to
stay
up-­‐to-­‐date:
Social
media
conferences,
Billboard
conferences,
project
management
seminars

4.  36,000
followers.
 Branded
as
the
“Jerry
Maguire
of
the
Music
Business”.
 Continuous
requests
from
artists
to
hear
demos.
 Continuous
requests
for
marketing
consulting.

5.  Personal
branding
is
consistent
across
all
platforms.
 This
is
my
FB
timeline.

6. I
have
a
wide
set
of
skills
that
allows
me
to
take
an
initiative
all
the
way
from
ideation
to
deliverable.

13.  In
this
case
I
positioned
the
company
as
actively
“looking
for
talent”
in
order
to
get
more
FB
likes
and
increase
interaction.

14.  I
produce
detailed
creative
briefs
for
each
account.
 This
helps
the
entire
team
to
be
on
the
same
page
on
every
single
initiative.

15. Whenever
budget
allows
this
is
the
structure
I
put
in
place
 Writer/Blogger:
Create
copy
for
online
outlets.
 Content
Specialist:
Find
artist-­‐created
and
3rd
party
content
to
maintain
balanced
presence.
 Strategist:
Maintain
communications
theme,
create
branding
strategy.
Manage
analytics.
 Content
Designer:
Constant
creation
of
graphics
and
video
assets
to
spice
up
presence.
Objective:
By
assigning
roles
a
department
can
produce
content
continuously.
I
am
a
born
strategist,
but
I
can
perform
all
effectively.

16. I
implement
a
Brand/Artist
Content
Gathering
System
 I
set
up
a
customized
list
of
content
we
need
from
each
artist/brand
to
send
to
us.
 I
schedule
it
at
different
high-­‐traffic
times
and
dates.
 This
creates
a
constant
stream
of
content.
 I
use
Tweetdeck
to
schedule
all
communications.
Objective:
Avoid
constantly
bothering
clients
for
content.
One
client
“homework”
produces
enough
content
for
weeks.

17. I
use
Tweetdeck
as
main
tool.
 Schedule
all
tweets
down
to
the
minute
 Monitor
all
online
properties
 Mentions,
Direct
messages,
Trends
related
to
them

18. Depending
on
the
budget
I
prefer
to
use
Next
Big
Sound,
Crowdbooster,
or
free
tools
like
Social
Mention.
And
if
budget
allows
I
would
implement
Alterian
SM2
professional
analytics
tool.

20. I
use
YouTube
Analytics
extensively
to:
 Analyze
the
impact
and
growth
of
each
video.
 Find
out
which
websites
have
posted
a
specific
video,
and
which
is
the
one
that
drove
the
most
traffic
to
it.
 Discover
demographics
and
location
of
viewers.
 Pinpoint
the
most
effective
seconds
within
the
videos.
 Sections
people
rewind
to
watch
again.
Objective:
Discover
which
websites/blogs
to
create
relationships
with.
Strategize
release
of
future
videos.

21.  I
create
reports
with
actionable
analytics.
Depending
on
the
needs
of
a
specific
campaign
I
can
produce:
 Sources
of
traffic
 Time
on
page
 Clicks
per
visit
 Bounce-­‐back
Objective:
Discover
effectiveness
of
initiatives.
Find
effective
keywords,
trends
and
influencers.

22. I
maximize
the
release
of
assets
through
a
meticulous
combination
of
consumer
facing
keywords
and
back-­‐end
metadata.
Objective:
Content
gets
ranked
higher
on
search
results.

23.  Every
time
any
person
types
on
Google
“What
is
a
Lola?”,
the
video
I
edited,
named,
added
metadata
to,
and
uploaded
shows
in
the
1st
page
on
Google.

24.  Outasight
was
to
be
featured
in
a
Pepsi
commercial
during
The
X
Factor.
 I
wrote
a
post
knowing
people
would
be
googling
about
it
the
next
day.
 Landed
the
1st
page
on
Google
because
“we
knew
the
answer”
before
everyone
else.
 http://rpmmsc.com/new-­‐pepsi-­‐
commercial-­‐song

25.  I
produced
the
sizzle
reel
for
the
company.
 Specified
scope
in
the
form
of
script.
 Picked
videos,
shots
and
sequence.
 Used
own
editing
skills
to
finish
deliverable
according
to
specifications.
 Link
to
video:
http://www.vimeo.com/30151052

26.  A
small
team
and
I
maintain
the
company
blog.
It
features
the
latest
news
from
our
artists.
 http://RPMMSC.com

27.  Bronx
Flavor
is
a
campaign
Pepsi
created
for
the
Bronx
borough
to
increase
consumption
and
awareness
around
its
zer0-­‐calorie
drinks:
Pepsi
MAX,
SoBe
Lifewater,
and
Diet
Sierra
Mist.
 Campaign
constituted
of
a
series
of
events
celebrating
the
BX.
 I
managed
all
online
aspects
of
the
campaign.

28. The
following
is
an
excerpt
of
the
guidelines
I
created
to
inform
the
client
that
we
understood
the
messaging
behind
all
online
communications.
 Creative
Direction
 To
convince
Bronx
residents
to
get
involved
with
the
BX
Flavor
movement
because
it
brings
positive
changes
to
their
community
 Target
 Demo:
14-­‐28
males
&
females.
African
American
&
Latino.
 Description:
Active
young
inner
city
youth
minorities
living
in
multiple
people
households.
Proud
of
their
culture
and
heritage.
 Secondary
Target:
Influencers
concerned
with
the
health
of
their
community.
Teachers,
artists,
concerned
parents,
etc.
 Tone
of
Communications
 Fresh,
Confident,
Enthusiastic

29.  A
Tumblr
was
created
to
be
the
the
official
destination.
 I
wrote
copy
for
every
post.
 Included
customized
social
visuals:
Foursquare
“save”
button
and
Google
map.
 Added
back-­‐end
metadata
for
improved
Google
results.
 http://bxflavor.tumblr.com

30.  I
also
produced
visuals
like
this
post-­‐event
collage

31.  Marketing/Graphic
Design
for
upcoming
Journey
documentary
about
the
new
lead
singer,
who
went
from
being
homeless
to
global
rockstar.

32.  Designed
marketing
plan
and
creative
direction.
 Created
social
networks
for
artist
and
produced
specialized
content
for
each
of
them.
 Just
a
few
months
later
Morgan
Zulu
was
featured
on
Billboard’s
Next
Big
Sound
List.

33.  I
singlehandedly
got
my
artist
on
number
4
of
Billboard’s
Next
Big
Sound
list
of
fastest
rising
artists
in
social
media.

34.  I
continually
develop
relationships
with
many
of
the
hottest
startups
out
there.
This
allows
me
to
create
strategic
partnerships
for
clients.

35. Tony
Gutierrez
Gutierrez.Anthony@gmail.com