Akin bayer. metro c&c

METRO Cash & Carry – a core Division of METRO Group Page Member of METRO Group METRO Cash & Carry Russia Sales (bn): € 19.7 Countries: 16 Stores: 818 METRO Group sales 2009: € 65.5 bn Sales (bn): € 11.3 Countries: 6 Stores: 441 Sales (bn): € 3.5 Countries: 2 Stores: 141 Sales (bn): €30.6 Countries*: …. Stores*: Self-Service Wholesale Food retail Department stores Nonfood specialty Cross functional companies

METRO Cash & Carry is internationally leading self-service wholesaler Page Member of METRO Group METRO Cash & Carry Russia ,[object Object],[object Object],[object Object],[object Object],METRO Cash & Carry International METRO Cash & Carry Russia ,[object Object],[object Object],[object Object],[object Object]

METRO Cash&Carry participates actively in ECR initiatives worldwide Page Member of METRO Group METRO Cash & Carry Russia Anti theft protection Building Brands Shrinkage Food Safety Couponing Efficient Unit Loads Shelf ready packaging EPC Task Force Category Management GDS RFID Logistics On Shelf Availability Enabling Technologies

Economic developments in 2009 underline the necessity to foster deeper cooperation between retailers and suppliers Page Member of METRO Group METRO Cash & Carry Russia +38% Drop in retail market development Drop in currency rate Drop in customer confidence

Satisfying customers needs and expectations is key Page Member of METRO Group METRO Cash & Carry Russia EDI Supply chain & Supplier collaboration Category Management

Successful category management requires a trustful relation with suppliers and producers Page Member of METRO Group METRO Cash & Carry Russia ,[object Object],[object Object],[object Object],Active category management approach fosters the relation between retailer & supplier ,[object Object],[object Object],[object Object],[object Object],[object Object],Selected intensified cooperation's

Category management is the interface to the customer – findings category shopper helps us to indentify the decision drivers Page Member of METRO Group METRO Cash & Carry Russia Decision Drivers BRAND known product (62%), favourite taste (45%) manufacturer/ brand (27%) PRICE (33%) *Raffaello = 100% brand awareness, >17%* market share “ Brand of the Year” in Pralines in 2009 Conclusion: Visual Anchor in the Category needed to: ,[object Object],[object Object],I have already bought these pralines and I like them Specifics of taste and formula Acceptable price Producer company Good value for money Producer country Brand Beautiful pack I wanted to taste novelty Another person asked me Different tastes in one pack

Category management is the interface to the customer – findings from category shopper helps to identify the decision drivers Page Member of METRO Group METRO Cash & Carry Russia Visual Anchor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Usage of planograms Integration of visual anchors

Supplier Collaboration aimed to improve availability and stock days at the same time Page Member of METRO Group METRO Cash & Carry Russia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*1Q 2010 vs Q1-Q4 2009: Stock days decrease* Service level*

EDI implementation proved significant benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page Member of METRO Group METRO Cash & Carry Russia 2005 2008 2009 2009 EDI launch DESADV RECADV Invoice SLS INVPRT EDI business impacts Implementation milestones EDI penetration results Message Comment Number of suppliers Penetration (% of documents) ORDERS Purchase order 3271 81,61% DESADV Delivery note 515 25,39% RECADV Goods receiving 497 20,23% MCC RU is a “pathfinder” for EDI in Russia

EDI INVOICE is the next milestone to be reached Page Member of METRO Group METRO Cash & Carry Russia Paper invoice Invoice payment Input of total data Goods receiving data EDI invoice Retail chain Supplier ,[object Object],[object Object],[object Object],Current EDI process together with paper Reconciliation of EDI and paper invoice Archive

ECR activities are not only fostering customer orientation, but also an excellent dialog platform Page Member of METRO Group METRO Cash & Carry Russia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contact Page Member of METRO Group METRO Cash & Carry International GmbH Page 14 AKIN BAYER Managing Director METRO Cash & Carry Ltd Leningradskoye Shosse, 71 G, 125445 Moscow Russian Federation Phone: +7 (495) 660 26 00 Fax: +7 (495) 502 12 20 Mobile: +7 (919) 991 94 09 Akin.Bayer@metro.com.ru © Copyright This concept is intended only for the purpose of presentation and is the intellectual property of Metro Cash & Carry International GmbH. Passing on to third parties as well as the use and exploitation of the presentation either in whole or in part is expressly forbidden METRO Cash & Carry International GmbH Geschäftsführung/Executive board of management: Frans W.H. Muller (CEO); Dr. Andrea Francesco Martinelli; Dr. Christian Mielsch; Dr. Claudia Schlossberger; Thomas Ziegler Sitz/registered office Düsseldorf, Amtsgericht Düsseldorf HRB 36616 - Commercial Register of the Duesseldorf Local Court HRB 36616

Akin bayer. metro c&c

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