1. New Ways of Working Together and
Opportunities for Working Cross-Nationally
Camille P. Schuster, Ph.D.
California State University San Marcos
schuster@csusm.edu
12th ECR Asia Conference
Kuala Lumpur, Malaysia
October 6, 2010
Challenges
Pride, Passion, Profit: New Ways of Working Together in the Consumers Goods to Retail Supply Chain Part i: SCDigest and
The Supply Chain Television Channel, 2009

2. New Ways of Working Together
Pride, Passion, Profit: New Ways of Working Together in the Consumers Goods to Retail Supply Chain Part i: SCDigest and
The Supply Chain Television Channel, 2009
Global Challenges
Business Consumer
Values Conventions Lifestyles
Ethnic Global
Orientation Orientation
Schuster, Camille P. and Phil Harris (2001), “Globalization of Business Practices: Fact or Fiction?” Proceedings of Academy
of Marketing and American Marketing Association Conference (July), P. 14-20.

3. CLASSIFICATION OF CULTURES MODEL
Time
From Global Business Practices: Adapting for Success (2006), Camille Schuster and Michael Copeland, Mason, OH:
Cengage Learning
Collaboration Challenges
Process Planning
and and
Implementation Strategy

4. Business Measures – Manufacturers
2008
Business Measures North Europe Asia South Australasia
America America
On Time Delivery (%) 91.3 95.1 98.1 82.1 92.1
Perfect Order Rate (%) 91 86 92.2 80.9
Lead Time (hours) 79.6 66.5 26.4 75.2 56.6
Business Measures Retailers
and Wholesalers 2008
Business Measures North Europe Asia South Australasia
America America
On Time Delivery (%) 84.2 88.9 97.8
Perfect Order Rate (%) 83.0 74.7 89.9
Lead Time (hours) 47.6 45.8 18.7

5. Planning and Strategy
Future Plans
Trust
Competitive Advantage
Business
Strategy Timeline Processes
Data
Direct/ Data
Business Indirect Strategy
Processes
Competitive Advantage
Decision
Future Plans
Making
Recommendations
Joint Consumers
Joint Goal
Acknowledge Differences
that Make a Difference
Work Process for Team
Rewards