When Apple first released its iPad, nobody knew just how great its impact would be. We've since seen the iPad and iPad 2 explode on the market and, in the course of just two years, become an integral part of our lives. The new iPad 3 may change that all over again. We take a brief look back over the two-year history of the iPad to see how far it has come and how far the iPad 3 may take us.

1. iPad: Past, Present, and Future
“Like the iPhone, the iPad is really a vessel, a tool, a 1.5-pound sack of potential. It may become
many things. It may change an industry or two, or it may not. It may introduce a new
category — something between phone and laptop — or it may not. And anyone who claims to
know what will happen will wind up looking like a fool.” — David Pogue, New York Times, Jan. 27, 2010

2. Rumors and Speculation
Sept. 2002: A reporter from the International Tribune Herald
asks Steve Jobs how he feels about the tablets. He says,
“We’re not sure the tablet PC will be successful.”
August 2004: A UK reporter states that Apple has filed for
European trademark protection of "an iBook screen minus the
body of the computer."
July 2008: In an earning conference call, Jobs says “We’re busy
finishing several more wonderful new products to launch in the
coming months.” Executives repeatedly mention an upcoming
“product transition.”
January 13-14, 2010: Gawker offers up to $100,000 for
pictures, videos, or other detail about the tablet. Apple promptly
sends a cease-and-desist letter the next day.
January 22, 2010: The WSJ predicts that Apple’s tablet device
will “reshape businesses like textbooks, newspapers, and
television... the way his iPod revamped the music industry.”
An image from an early Apple tablet patent
http://theweek.com/article/index/104971/apple-tablet-rumors-a-comprehensive-timeline
http://images.fastcompany.com/infographics/timeline/timeline6.3.swf

3. The Announcement
January 27, 2010
“iPad creates and defines an entirely new category of devices
that will connect users with their apps and content in a much
more intimate, intuitive and fun way than ever before.” -Steve Jobs
http://www.tubechop.com/watch/287664

4. The Specs
Display: 9.7” LED backlit screen
Size: 9.56 by 7.47 by 0.5 inches
Weight: 1.5 to 1.6 pounds
Processor: 1GHz Apple A4 Chip
Storage: 16, 32, or 64GB
Battery life: 10 hours battery life
Connectivity: 802.11n Wi-Fi, 3G,
Bluetooth 2.1 + EDR
Other Features: Accelerometer,
compass, speaker, mic, 30-pin
connector
Price Range: $499 - $829
Carrier: AT&T
Available: April 3, 2010

5. Initial Criticism
Many critics and bloggers slammed the iPad for • Some describe iPad as “Just a Big iPod Touch”, or a
the following features: big iPhone without a camera. Others go on to question
whether there is a need for a third device at all.
• No multitasking • Two hours after Jobs wrapped up his iPad demo, the
• No physical keyboard term "iTampon" was trending higher than "Apple,"
• No memory card slot "Steve Jobs" and "Apple's iPad" on Twitter.
• No Adobe Flash
• No camera or iChat capabilities • Groans and boos erupted when Jobs announces AT&T
• No HDMI port as the sole service provider. Critics wonder how AT&T
will deal with the enormous increase of data traffic.
• 4:3 aspect ratio
• Dependence on AT&T's 3G service • Although the native applications look and function
• Dependence on adapters better because of the larger display, some say that the
• Running iPhone OS 3.2, rather than a rumored 4.0 images, icons, and text aren’t as crisp.

6. The Ads
The first iPad TV commercial debuted during the 82nd Annual Academy Awards.
Watch it here

7. The Aftermath
• Apple sells over 300,000 iPads in the US the first day
• iPad users downloaded over one million apps from
Apple’s App Store and over 250,000 ebooks from its
iBookstore during the first day
• One million iPads sell in 28 days, less than half of the
74 days it took to achieve this milestone with iPhone
• Steve Jobs reports during an October 2010 conference
call that Apple sold more iPads than Macs during the
fourth fiscal quarter
• By the time iPad 2 is announced, nearly 15 million first
generation iPads have been sold, generating $9.5
billion in revenue
The e-mail sent out to Apple customers that morning.

8. And the Critics Change Their Tune
“Like the first iPhone, iPad 1.0 is a John the Baptist preparing
the way of what is to come, but also like iPhone 1.0, iPad 1.0 is
still fantastic enough in its own right to be classed as a
stunningly exciting object, one that you will want now and one
that will not be matched this year by any company.”
— Stephen Fry, The Guardian
“The iPad's touch-based interfaced could be the first tablet
device that gains widespread adoption and therefore make
touch-based navigation mainstream. In fact, the iPad may just
be the beginning of computer manufacturers creating devices
that are manipulated by more natural, touch-based means.”
— Ian Paul, PCWorld
“Today we talk about "getting on the Internet," but with iPad
you can have a persistent online connection, and that's a pretty
profound shift. Combine the form factor with the 24/7 link to a
store, and you have the perfect machine for impulse purchases.”
— The Daily Beast

9. iPad 2 Debuts
• On March 2, 2011, Steve Jobs makes a
surprise appearance at a company event to
announce the iPad 2
• He calls 2010 “The Year of the iPad,” predicts
2011 will be “The Year of iPad 2”
• While the hardware undergoes major
upgrades including much anticipated
cameras, the price stays the same
The invitation sent to the press before the announcement.

10. Major Improvements
New A5 chip: up to 2X faster CPU, up to
A4 chip
9x faster graphics
Front and rear-facing cameras for FaceTime,
No camera
video recording
0.34 inches thick. 33% thinner than
0.5 inches thick
the original iPad.
1.5 lbs 1.3 lbs
Comes in black only Comes in black or white
AT&T only service provider AT&T and Verizon are service providers
No accessories HDMI adapter and Smart Covers

11. The Ads
iPad 2 TV Ad

12. iPad 2: The Aftermath
• Apple sells close to 1 million units during its
debut weekend
• Between March 11-26, 2011 (release date to
when the Q2 fiscal quarter ended), Apple sells
4.69 million iPad 2s
• Apple sells 9.25 million iPad 2s in Q3 2011, and
11.12 million iPad 2s during Q4.
• Based on Dec. 2011 data, Apple now owns
90.4% of the tablet market share for consumers
San Francisco’s Apple Store the day of the iPad 2 launch. Source: CNET

13. iPad 2 in the Enterprise
• In November 2011, 92 to 93 percent of the
Fortune 500 were deploying or testing iPad
within their enterprises
• iOS took 94.7% of overall tablet activations
during Q4 2011
• Less than nine months after the iPad’s initial
release, Medtronic had deployed 4,500 iPads,
Boston Scientific had rolled out 2,000, and St
Jude Medical, Abbott Labs, Zimmer Holdings,
and Stryker had all rolled out units as well Good Technology Device Activations Report, Q4 2011

14. Current Uses of iPad in the Enterprise
General Electric, SAP and Standard Charter have
developed internal apps for training, currency
tracking, and business process management.
Alaska Airlines, American Airlines, and Chinese airline
EVA are using the iPad in cockpits to replace paper-
based navigational and reference information pilots
carry with them on every flight.
Nurses with WhiteGlove House Call Health use iPads
to chart and submit Rx medication orders, review the
members’ medical history, complete forms, and
translate when patients who do not speak English.
Wineries are using iPads in their vineyards to the call
up weather data and soil profiles, record quality
assessment, and make harvest decisions on the spot.
http://www.apple.com/iphone/business/profiles/ge/
http://mashable.com/2011/02/24/ipad-productivity/
http://news.cnet.com/8301-27076_3-57389731-248/u.s-air-force-to-spend-$9m-on-ipads-for-flight-manual-reboot/

15. And then there Were Three
• On March 7, 2012, Apple CEO Tim Cook
announces the new iPad, along with a new
Apple TV with 1080p resolution
• While the media has suggested “iPad 3” or
“iPad HD” as the device’s new name, Cook
calls it simply “the new iPad”
• The new iPad has a faster processor, iSight
5-megapixel camera, high-resolution retina
display, and 4G LTE speed. The price point
and battery life stay the same
The invitation sent to the press for the March 7th announcement.

16. A New Generation of iPad
Even faster: A5X chip with quad-core
A4 chip A5 chip
processor
Retina Display:
1024x768 pixel resolution at 132 ppi 1024x768 pixel resolution at 132 ppi
2048x1536 pixel resolution at 264 ppi
Front and rear-facing cameras for iSight 5-megapixel camera, HD video
No camera
FaceTime, video recording recording, video stabilization
0.5 inches thick 0.34 inches thick. 0.37 inches thick
1.5 lbs 1.3 lbs 1.44 to 1.46 lbs
AT&T 3G AT&T and Verizon: 3G AT&T and Verizon: 4G LTE
Up to 10 hours battery life with Wi-Fi, up to Up to 10 hours battery life with Wi-Fi, up to Up to 10 hours battery life with Wi-Fi, up
9 hours with 3G 9 hours with 3G to 9 hours with 4G
now starting at $399 with Wi-Fi,
starting at $499 with Wi-Fi, $629 for 3G starting at $499 with Wi-Fi, $629 for 4G
$529 for 3G

17. A Few Examples of how the
New iPad Will Change Business

18. Medical Professionals
• HD resolution will position the iPad as a primary
diagnostic tool for physicians
• The A5X quad-core processors will bridge the
iPad and a traditional workstation, making
possible powerful image reading and viewing of
3D data such as MRI, CAT, and PET scans
• Voice dictation will allow physicians to quickly
enter patient notes
• Bluetooth 4.0 will enable iPads to sync with
wearable devices such as glucose monitors for
instantaneous data visualization and analysis

19. Field Service Workers
• The improved iSight and more powerful photo
editing will allow field workers to snap high-
resolution shots directly from the iPad
• A significantly faster processor will enable greater
functionality, increase remote employee
productivity, and position the iPad as a significant
laptop contender
• 4G LTE speed will empower employees to send
and receive documents from anywhere

20. Retail
• For iPads used as kiosks in a retail or
marketing environment, HD retina display
will allow consumers to see more detail
from further away
• Barcodes can be more quickly scanned
with the higher-quality iSight camera
• Higher resolution and quad-core
processing speed will provide a seamless
tablet commerce experience