Finding Where Mobile Fits in Enterprise
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There a lots of Fortune 500 companies seeing huge returns in mobile, but this doesn't mean that mobile is out of the realm of possibilities for every company. Whether they create their own apps in house, use existing mobile software or simply execute an SMS campaign - mobile can
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Finding Where Mobile Fits in Enterprise
- 1. Finding Where Mobile Fits In ENTERPRISE
- 2. In 2009, the Pizza Hut’s app surpassed $1 million in sales after being live in the App Store for 3 months. In the future, Pizza Hut expects 50% of its orders to be via mobile
- 3. In the first two days of its existence, the Gilt Groupe iPad app compromised 3% of the company’s sales Their most expensive item ever sold, a $24,000 watch, was via iPad.
- 4. You know you need to be in mobile But where does it fit in your company? And where does it fit in your budget?
- 5. 100+ projects cross platform top dev & design global
- 7. The Technology Paradigm Shift
- 8. Tech cycles last about 10 years. Mainframe Mini Personal Desktop Internet Mobile Internet Computing Computing Computing Computing Computing 1960s 1970s 1980s 1990s 2000s courtesy of Mary Meeker
- 9. When a new cycle arrives, few companies maintain their lead Mainframe Mini Personal Desktop Internet Mobile Internet Computing Computing Computing Computing Computing 1960s 1970s 1980s 1990s 2000s Prime Microsoft Google Google IBM Data General Cisco AOL NCR HP Intel eBay Control Data Digital Equipment Apple Yahoo Sperry Computervision EMC Amazon.com Honeywell Wang Labs Dell Alibaba Burroughs Compaq Baidu courtesy of Mary Meeker
- 10. This isn’t just a new opportunity, it’s a huge opportunity 1,000,000 Mobile Internet 100,000 Desktop Internet 10,000 10b + 1b + units/users 1000 PC 100 100m Minicomputer 10 10m Mainframe 1 1m 1960 1970 1980 2000 2010 2020 courtesy of Mary Meeker
- 11. Still don’t think a technology paradigm shift applies to you? Neither did they
- 13. 86% of Fortune 500 companies have deployed or are testing the iPad
- 14. GE was an early adopter of mobile across almost all departments. Now the company has a mobile Center of Excellence and suite of custom apps
- 15. 600 School districts have created programs providing iPads to students throughout the day
- 16. Yale gave 520 medical students iPads. In addition offering new tools, it’s saves the school on their $100,000 printing budget. Harvard is test-piloting a series of apps on multiple platforms to let students track patients.
- 17. But what about the rest of us? You don’t have to be big to use mobile in your business
- 18. FH Inspector Fire inspections are tedious, and collecting fines is hard The FHinspector app has helped cities streamline data input and increase income
- 19. The Highball The karaoke songs were difficult to navigate, it was hard to update printed book This app lets new songs be easily added and creates loyal customers that favorite and suggest songs
- 20. Castle Pines Capital Critical credit information couldn’t wait for a business customer gets to their computer In addition to letting customers access their info on the go, they can receive push notifications to warn them of any trouble.
- 21. Mobile is ideal for business.. • Inexpensive • Easy to use, • Light weight no training needed
- 22. ...and it’s ready to meet enterprise challenges Virtual Private Network security Out of the box, already made to integrate with Cisco IPSec, L2TP, and PPTP Exchange Active Sync Not only does a user have all their contacts etc. , their company can also remotely wipe the phone and more Standards based CalDAV, CardDAV and LDAP enabled
- 23. And, of course, we can’t talk about mobile today without mentioning...
- 24. Companies don’t necessarily have to create apps, there’s already an ecosystem of apps from private developers Business HR Time Sales Intelligence Tracking CRM Word Task Management Presentation Design Processing
- 25. But it’s also becoming easier all the time to develop your own custom apps Apple enterprise developer account addresses the need for distributing app builds in a corporate setting. Private app stores and testing environments for enterprise are emerging
- 26. And they’re easy to distribute Volume Purchasing Program Enterprise App Stores & Wireless distributions
- 27. Making a Business Case for Mobile
- 28. 1. Identify Opportunities 2. Set Objectives 3. Settle on a Technology 4. Value the Benefits 5. Calculate Cost of Ownership 6. Build a Business Model
- 29. 1.Identify Opportunities Workforce Enablement Inventory Management Point of Sale Business Intelligence Sales Training Marketing Security
- 31. Inventory Management Tarun?
- 32. Point of Sale
- 33. Sales
- 34. Training
- 35. Marketing
- 37. Don’t let marketing or IT be the only idea drivers. Involve all stakeholder in a Mobile Workshop Give all departments an index card to answer “list a way mobile could better your role” An app to help Not all ideas will be good, or feasible employ network ees Focus on opportunity, not technology to tore duct n-s pro s i he ad e t iP t
- 38. 2.Set Objectives In step 1 we identified a problem, now we identify the high level techniques for solving those problems. Everything+ kitchen sink Your app can’t do everything, and feature creep is a cancer on the development process. These objectives guide features.
- 39. 3.Settle On a Technology NFC Bluetooth SMS QR Codes Mobile Web LBSN Native Apps Tablets
- 40. Avoid trendiness and gimmicks. You don’t need an augmented reality “Yelp Monocle” for doctors. Know your priority Depending on whether your driving force is speed, presence or budget, it can dictate the technology you use.
- 41. 4.Value the Benefits Best, Worst and Likely Look into the Future Adoption is easy to predict internally, but Plan out for more than one year but less difficult externally. than three. Expect about 2 to 10% of customers to adopt Look at adoption rates of the technology you are using.
- 42. Questions to ask: What’s the value of losing or gaining a customer? What’s the value of gaining PR from our mobile product? How often will people use this product, now,and over time? How fast will people adopt it now, and over time? What’s the value of each interaction?
- 43. 5.Calculate Cost of Ownership Development Maintenance Hosting Marketing Hardware Content/API Creation Updates Licensing
- 44. In House vs Outsourced • Mobile developers can be expensive and hard to come by • It’s unlikely your existing teams are qualified • A small team will be able to produce and support very few products • When looking at vendors, know what you don’t know. Don’t re-use a web RFI. * See our mobile RFI
- 45. Plan to spend 10 to 15% of original product cost for maintenance Outside feeds, such as Google Maps, require ongoing licensing fees Plan for a mobile ad spend, if this is something new for you, seek a vendor who can also assist with basic marketing
- 46. 6.Build a Financial Model At the end of the day, the model for mobile is the same one for lemonade stands and any other business (Total benefits) - (Total costs) = ROI (Total costs) But there are wild cards in mobile
- 47. Lost Opportunity Cost Don’t let short sightedness hurt you, this could be a huge opportunity to climb over a competitor. Look at Netflix vs. Blockbuster. The unpredictable We can’t know what Apple plans in its next iPhone, or how that make affect Android adoption. There are a lot of unknowns in an emerging area, take your business plan with a grain of sale
Editor's Notes
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- Hi, I’m Tarun Nimmagadda and I’m the COO at Mutual Mobile.\n\nJust to give you a little background on Mutual Mobile:\n• we’re an Austin-based company that have worked on more than 100 mobile projects\n• we work cross platform on everything from Blackberry to mobile web, and frequently help companies port existing apps\n• we have the largest iOS dev shop outside Apple and employ some of the best developers around\n• and in addition to our headquarters here in Austin, we have offices in San Francisco, Hyderbad India and a soon -to-open office in Europe.\n
- Hi, I’m Tarun Nimmagadda and I’m the COO at Mutual Mobile.\n\nJust to give you a little background on Mutual Mobile:\n• we’re an Austin-based company that have worked on more than 100 mobile projects\n• we work cross platform on everything from Blackberry to mobile web, and frequently help companies port existing apps\n• we have the largest iOS dev shop outside Apple and employ some of the best developers around\n• and in addition to our headquarters here in Austin, we have offices in San Francisco, Hyderbad India and a soon -to-open office in Europe.\n
- Hi, I’m Tarun Nimmagadda and I’m the COO at Mutual Mobile.\n\nJust to give you a little background on Mutual Mobile:\n• we’re an Austin-based company that have worked on more than 100 mobile projects\n• we work cross platform on everything from Blackberry to mobile web, and frequently help companies port existing apps\n• we have the largest iOS dev shop outside Apple and employ some of the best developers around\n• and in addition to our headquarters here in Austin, we have offices in San Francisco, Hyderbad India and a soon -to-open office in Europe.\n
- Hi, I’m Tarun Nimmagadda and I’m the COO at Mutual Mobile.\n\nJust to give you a little background on Mutual Mobile:\n• we’re an Austin-based company that have worked on more than 100 mobile projects\n• we work cross platform on everything from Blackberry to mobile web, and frequently help companies port existing apps\n• we have the largest iOS dev shop outside Apple and employ some of the best developers around\n• and in addition to our headquarters here in Austin, we have offices in San Francisco, Hyderbad India and a soon -to-open office in Europe.\n
- Some of our clients include Google, Audi and Cisco and we love working with startups as much as we do Fortune 500s\n
- But enough about us, let’s get to why you’re really here. I’m not going to waste the first 30 minutes of this session telling you just how widespread and important mobile is, you know that.\n
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- But what about the rest of us? Those of us who aren’t a Fortune 500 or an Ivy League school or big mobile company. \n\nDo we need to be in mobile? And even more importantly, can we even afford to be in mobile?\n\nThe answer is yes. With the state of mobile today EVERY company has a place for mobile and it can be an affordable way to boost productivity, increase customer loyalty and open new channels for sales.\n
- Here are just a few small companies that have found ways to integrate mobile, or create their own apps....\n
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- Today, mobile is made for business. We’re not talking about some sort of sophisticated piece of equipment, or a system companies need to buy into. \n\nJust looking at a general level...\n\nIt’s light weight: and it’s getting lighter all the time. weighing in at just over ** pounds, iPads represent a perfect way to send a computer into the field.\n\nIt’s easy to use: iOS technology in particular is prized for being incredibly easy to use. It’s a technology that excites young employees without looking like a barrier for older employees.\n\nIt’s inexpensive: starting at $500, an iPad represents an cheap way to mobilize your workforce. \n
- Today, mobile is made for business. We’re not talking about some sort of sophisticated piece of equipment, or a system companies need to buy into. \n\nJust looking at a general level...\n\nIt’s light weight: and it’s getting lighter all the time. weighing in at just over ** pounds, iPads represent a perfect way to send a computer into the field.\n\nIt’s easy to use: iOS technology in particular is prized for being incredibly easy to use. It’s a technology that excites young employees without looking like a barrier for older employees.\n\nIt’s inexpensive: starting at $500, an iPad represents an cheap way to mobilize your workforce. \n
- Today, mobile is made for business. We’re not talking about some sort of sophisticated piece of equipment, or a system companies need to buy into. \n\nJust looking at a general level...\n\nIt’s light weight: and it’s getting lighter all the time. weighing in at just over ** pounds, iPads represent a perfect way to send a computer into the field.\n\nIt’s easy to use: iOS technology in particular is prized for being incredibly easy to use. It’s a technology that excites young employees without looking like a barrier for older employees.\n\nIt’s inexpensive: starting at $500, an iPad represents an cheap way to mobilize your workforce. \n
- But there are real business challenges we have to consider outside ease of use. Things like device management and security. It’s factors like these that let Blackberry hold fast in the business market for so long, but now other device manufacturers have caught up.\n\n\n\n
- But there are real business challenges we have to consider outside ease of use. Things like device management and security. It’s factors like these that let Blackberry hold fast in the business market for so long, but now other device manufacturers have caught up.\n\n\n\n
- But there are real business challenges we have to consider outside ease of use. Things like device management and security. It’s factors like these that let Blackberry hold fast in the business market for so long, but now other device manufacturers have caught up.\n\n\n\n
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- \nmarkley enterprises, warehouse\n\nwhen a new shipment comes in, it messages the employee nearest to that shipment as opposed t having to come to the main desk for a list of what to get. decreased employee step by 30%. Time it took to pack an order dropped by a third\n
- Lowes deploying 42,000 iphones to their stores to turn employees into walking cash registers\n
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- Double Tree hotels is among several companies using an iPad training system called solid. New lessons are automatically pushed to the device, they can have multimedia content and allow training to happen out in the field or on location\n\nhttp://www.thinksolid.com/products/solidtraining/\n
- http://itunes.apple.com/us/app/post-it-popnotes/id456722936?mt=8\n
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- It’s happened more than once that people come to us and want an app, and they don’t NEED an app. In fact it would be overly expensive and wouldn’t meet their business objectives. The same things happens with gimmicky technology - companies wanting to use QR codes or augmented reality even though it doesn’t really serve their goals. Don’t be trendy just to be trendy...at the end of the day, it doesn’t matter if it’s cool, it only matter is it creates a good user experience\n\nThere is more than one way to skin a cat in mobile. We have tool like mobile web, native apps, bridging technologies such as phone gap and more. It’s important to understand your main driver so that you can choose a technology that hits it.\n
- It’s happened more than once that people come to us and want an app, and they don’t NEED an app. In fact it would be overly expensive and wouldn’t meet their business objectives. The same things happens with gimmicky technology - companies wanting to use QR codes or augmented reality even though it doesn’t really serve their goals. Don’t be trendy just to be trendy...at the end of the day, it doesn’t matter if it’s cool, it only matter is it creates a good user experience\n\nThere is more than one way to skin a cat in mobile. We have tool like mobile web, native apps, bridging technologies such as phone gap and more. It’s important to understand your main driver so that you can choose a technology that hits it.\n
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- Hiring from the talent pool for mobile in every city, but particularly Austin, is competitive. If you don’t know what skills to interview for, you may not get quality.\n\nYou may have an existing designer or web developer, but these are entirely different skills. You’re likely to experience a lot of trial and error.\n\nA small team will be right for some companies, but be aware that they will only be able to develop one app at a time \n\nIn the wake of app mania, lots of companies have sprung up to create apps and mobile products. Your options vary from small boutique shops, to template solutions, to overseas outsourcing. \n\nIf you have an existing RFI you use for web, it probably won’t suffice for mobile. Use a mobile specific RFI (we have one you can download). \n\nAlso, know what you don’t know. If you are a company with very little mobile knowledge, opt for a vendor who can help you with strategy and not just execution.\n
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- It’s possible to catch up with the current trends in mobility, but it is difficult to overtake a company already versed in the technology and\nsteeped in a dedicated mobile user base. While a hesitant company may just be dipping a toe into mobile, a competitor could be building an\nin-house team and developing specialized apps and mobile websites that capture previously untapped customer segments. You will\nnever be able to turn back the clock on the current technological climate, and companies that drag their feet on understanding how to succesfully\nuse mobile can be harm their chances for future success.\n
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