1. Social Media Marketing
for Business

2. About bluetrain
 Developed in 1998 to reduce training costs for off-site
business clients.
 BlueTrain connects people online from their home,
office, or classroom with the most comprehensive
and easiest to use web conferencing solutions.
 Recognized by PC Magazine as a contender to major
web conferencing providers.
 Nominated as top 3 most successful tech startup
companies in BC by the British Columbia Technology
Industry Association

3. Why you should care
about social media.

4. Two-thirds of the global Internet
population visit social media websites.
Nielsen, Global Faces and Networked Places, 2009

5. The amount of video uploaded
to YouTube every minute.

6. The number of YouTube videos viewed per day.

7. The number of photos on Flickr.com as of June 2009

8. The average number of Tweets per day on Twitter.

9. The monthly growth rate of Twitter users from January to February 2009.

10. inauguration 2.0

11. by noon on inauguration day…
 Twitter traffic up 500%
 600,000 Facebook status updates
 14 million video streams
 40,000 “inauguration” images posted to Flickr

12. Why should you care
about social media?

13. Fish where the fish are

14. What is Social Media?

15. Internet & mobile tools for sharing
& discussing information

16. What social media
really is…

17. conversations
made richer & more
convenient.
conversations between…

18. families

20. consumers

21. consumer 2.0

24. Twitter
A micro-blogging service allowing users to send
& read “tweets” which are text-based posts of
up to 140 characters in length.

25. not the usual suspects

28. Businesses that tweet
 Aviawest
 Planet Organic Market
 Rocky Mountain Soap
 Scooter Underground
 Liquor Plus

29. What to tweet…
 A blog post / event
 An offer / coupon
 Ask a question / get feedback
 Provide customer service
 Retweet something interesting / useful
 Comment on a tweet
 Take care not to be a Cisco Fatty…

35. 7 Reasons to use Facebook
1. Reach: Fish where the fish are. Fish of all shapes
and sizes are on Facebook
2. Functionality: interact with ‘fans’ via wall,
discussions, events, photos, videos, and more…
3. Analytics: Facebook pages provide substantial
interaction and demographics data
4. Ease of Use: can be maintained by anyone in
your company

36. 7 Reasons to use Facebook
5. Viral: when consumers become fans of your page,
it’s shared with all of their friends via Facebook
updates
6. Personal: Facebook users have to be real people.
Most use real profile pictures, resulting in a more
authentic brand/consumer “relationship”
7. Cost: Free!

38. Is your website social
media ready?

40. Case Study

41. Rocky Mountain Soap

42. Email – Cross Pollinate

43. Facebook Page

44. Facebook Event

45. Twitter

46. Results
Sales increases
– July 63%
– August 35%
– September 100%
– October 85%
– Pre SM baseline 21%

47. 5 things
you can do
today

48. 1. Start listening
Listen for…
• Who’s talking about you, you’re competitors,
your category
• What are they saying
• Look for opportunities

51. 2. Start a blog
• Simple & cheap
• Search engines love blogs
• Encourages repeat visits
• Foundation / hub

52. 3. Try Twitter / Facebook
Create accounts
• Fairly easy to use
• Connect with locals, customers & prospects
• Hyper viral

53. 4. Let your customers know
Cross pollinate
• Add to your print materials
• Social media icons on website/email
• On hold message

54. 5. Move the needle
Test, track & tweak
• Twitter / Facebook specials
• Host a tweetup
• RT/Comment for [insert incentive here]

55. Thank You
http://www.mybluetrain.com
http://twitter.com/bluetrainonline
http://www.facebook.com/MyBlueTrain