Recording: http://www.youtube.com/watch?v=-CsLEiwZfU8
Facebook is the most powerful and popular social networking website available today. Originally designed as a place for individuals to keep in touch with one another, Facebook has evolved into a very effective networking tool for charities to create awareness and connect with current supporters and find new ones.
Join us for this webinar and find out how Facebook can help you:
- Find and communicate with current and potential supporters
- Organize, promote and manage events
- Create a single branded page for your organization
- And much more!
3. reminders
You can hear us, but we can’t hear you
Presentation slides will be available on
www.mycharityconnects.org/pastwebinars
For the best webinar experience, close all other applications
Turn up your computer’s volume
Have questions? Type questions in the Questions Log
4. What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.
5. Agenda
Anatomy of a Facebook Page
What To Do First ...
Now You’re Ready For ...
Tips & Reminders
About MyCharityConnects
Q&A
6. Why Facebook?
• Enormous network: 17 million+ users in Canada!
• Free and easy to use
• New tools and features are always being added
• Make meaningful connections with current supporters and
gain new ones
7. Things to Consider
• Information is shared and is
public
• Limited control over other
users’ opinions
• New tools and features are
always being added
• Maintenance and commitment
is required
9. “Facebook Profile”
A personal page on Facebook
Share photos, videos
Send Messages
Post status updates and write
wall posts
Like Pages
Join groups
16. Get informed!
• Check out www.facebook.com/nonprofits for tips and best
practices
• Good idea to “like” them to keep informed of any updates
• See what other organizations are doing
17. Create your page.
• Create your organization’s Facebook Page at
www.facebook.com/page
18. Secure a username for your
Page.
• Choose a username for your Page at
www.facebook.com/username
• Eligible to create a username when your Page has
more than 25 fans
• Example: www.facebook.com/canadahelps
19. Get to know the apps that
come with your Page.
• Photos, Videos, Notes, Links, Events, Discussion
Boards
• Discuss out how you’ll use (or not use) them for
your Page
20. Populate your page.
• Populate your page with the content you have:
photos from past events, PSAs, information about
pillar events and programs
• Fill out all your basic info
21. Develop content ideas for
post-launch.
• Have some content ideas for after your launch
• Great time to test out the apps:
• Start a discussion
• Post a link to an interesting news article
• Update your status
• Write a note!
22. Promote!
• Add your Facebook Page link everywhere
• Make an announcement to your email list of
your page launch
• “Suggest to Friends”
24. OTHER APPLICATIONS
• Check out the
Application directory
at
www.facebook.com/
applications
• Browse through ones
that make sense for
your organization
38. STRATEGY
• Integrate with your existing communications plan
• What are your current marketing, fundraising or
programming goals? What desired outcomes do
you wish to achieve? Can Facebook be used to
accomplish them?
39. Sample Plan
GOAL To broaden the base of supporters between the ages of 18 - 22 to the
organization.
OBJECTIVE To increase the number of our Facebook fans by 10% by the end of the
fiscal year.
STRATEGY Leverage our connections to the local colleges and universities through our
Board Member, Joe Stiles – President, Learning College.
AUDIENCE Tool(s) Tactic Message(s) Timeline Resources
College and Facebook Initiate an We help 1 in Sept – April SWAG for
university incentive 3 people in incentives
students in campaign to our town.
our town. solicit “fans”. Help us help
more. Tell a
friend.
41. Go at a comfortable pace
• Take your time
• Learn about the different tools
• Then focus on building your network
42. Be Real
• Leave room for personality
• Most online communities expect a less
formal tone
43. • Balance self-promotion with listening
• Social media is about personal connections
• Engage with your fans, followers and supporters
It’s a Conversation
44. Rule of Three
• Content planning tip:
• 1/3 “me” – content about
your organization
• 1/3 “you” – content directed
towards your Fans
• 1/3 “them” – content about
your sub-sector, an important
issue affecting your cause
45. Listen, Learn, Adapt
• Use Facebook
Insights
• Observe activity
on your page
• Analyze, adjust,
optimize
• Track referrals to
your website
46. • What’s next on the horizon?
• Keep on top of Facebook’s changes
• Attend training opportunities
Keep Your Ear to the Ground
48. www.mycharityconnects.org
free online resources
Information about technology
Video demonstrations
More webinars
Past webinar recordings & slides
Learning opportunities
Events across the country
49. MyCharityConnects Conference 2011
JUNE 6 – 7 | MaRS Centre, Toronto
• Join us for thought-provoking keynotes,
practical how-to workshops and plenty of
chances to learn from other non-profits
about what works online… and what
doesn’t!
• A proud partner in Net Change Week
• Registration is open! Early bird ends on
April 30. Limited quantities available.
www.mycharityconnects.org/2011Conference
50. Upcoming Webinars
www.mycharityconnects.org/webinars
• March 15 – Special Webinar: Charity Fraud –
What does your charity need to know?
• March 23 – The Art of Storytelling: 2.0 Edition
• April 13 – Blogging Basics
• April 27 – Social Media Done Right: 5 Case
Studies
• May 11 – Spruce up your E-newsletter
• May 25 – 10 Tips to Improve Your Website
• June 15 – Getting the Most From your MyCharity
Account & Reports
• June 29 – Know Your Website: An Intro to Google
Analytics
51. Keep in touch!
info@canadahelps.org
www.twitter.com/canadahelps
www.slideshare.net/MyCharityConnects
www.facebook.com/canadahelps
www.youtube.com/canadahelps