Presentation slides from our April 8, 2009 webinar.
GivingPages are personalized fundraising pages on CanadaHelps. They are an easy, free, and unique way for fundraisers to reach out to people and make it easy for those people to donate.
Topics we'll cover:
- How to set up and manage a GivingPage
- Anatomy of a GivingPage
- Suggestions and tips on how to use them
- Success stories
- And much more!
2. Reminders
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4. What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
5. Webinar Agenda
1. What are GivingPages?
2. How Can They Be Used?
3. GivingPage Features
• Customizable
• Personalized fundraising
• Uses the power of social networks
• Track donations
4. Creating and Managing GivingPages
5. Frequently Asked Questions
7. • Peer-to-peer fundraising pages
• Allows individuals to raise funds for their charity or
charities of choice
• Allows charities to create a unique space to highlight
specific initiatives/campaigns
• Free to set up!
• Safe and secure
• Easy to create, manage, personalize, and share!
8. The Anatomy of a GivingPage
Title
Description
Add to Any Button
Image
Fundraising Goal &
Progress
Donations Received List
Charity List
Donate Now Button
Expiration Date
10. Great ways to use GivingPages!
1. Pledge pages: walkathons, marathons, etc.
2. Highlight specific projects and campaigns
3. Turns donors & supporters into fundraisers:
wedding registry, birthdays, host/hostess gifts,
graduation, baby shower, etc.
14. Fundraising Campaign
• Set up by the charity
themselves to create
unique donation page for
their specific campaign
• People were asked to
donate $100 to purchase a
“virtual” brick as part of a
glass tower to be featured
in Ireland Park
• Sold over 500 bricks!
21. Customizable Images and Messaging
• Choose from our stock of photos, or add your
very own for a personal touch
• Include a compelling message about the
fundraising initiative
23. Peer-to-Peer Fundraising Tool
• Greater emotional appeal (people give to
people)
• Turns supporters into fundraisers
• Draws upon idea of microphilanthropy – power
of the small donation
25. Spread the word and Promote
• Easily share the unique GivingPage link with
the Add to Any feature
• Quickly post to social networking websites like
Facebook, Twitter, LinkedIn, etc. to expand reach
and increase donations!
• Include it in your email signature
26. Sharing with Add to Any
Add to Any Button
Social Networking
Websites
36. Does it cost anything to use?
• It’s FREE
• Set up a GivingPage for any initiative or occasion
• Encourage donors to create their own in support
of your organization
• CanadaHelps assesses 3% per donation
37. How do I share my GivingPage?
• GivingPages each have a unique link
• Can be shared with others electronically
• Share using Add to Any button
38. Who gets the tax receipt?
How does it get sent?
• Donors get the tax receipt
• CanadaHelps emails receipts to donors
automatically
39. How will I know which donations
came through which pages?
• In your MyCharity account, look for “GivingPages”
in the Donation Source field of the donation
• The name of the person who set up the
GivingPage is in the Honouree field
40. How do we get the money?
• The funds are disbursed along with your
regular CanadaHelps donations
• Details will be in your MyCharity account
41. Do I set up the pages or do my donors?
• You should set up a GivingPage account for your
own fundraising initiatives
• Encourage donors to set up their own pages
• For pledge events, give your donors instructions
on how to set up the page and images if they
need them
42. How do I get my donors to
set up GivingPages?
• Promote GivingPages in your communications
with donors (e-newsletters, blogs and
website)
• Give them ideas for occasions to set up pages
43. Give your donors ideas for setting up
GivingPages
• Birthdays
• Weddings & Anniversaries
• Office collections
• In memoriam gifts
• Graduation
• Baby showers
• Fundraising competitions
• …Turn your donors and supporters into fabulous
fundraisers!
44. www.mycharityconnects.org
• Free online resources
UPCOMING WEBINARS
• Information about
technology “CanadaHelps 101”
• Demos April 22
2PM – 3PM (ET)
• More webinars!
• Conference details “Upgrading your e-Newsletter”
May 6
2PM – 3PM (ET)
45. www.mycharityconnects.org/conference
• June 8 – 9, 2009, MaRS Centre, Toronto
• 4 keynotes, 25 workshops to choose from
• Generously supported by the Ontario
Trillium Foundation
• Register today!
47. Thank you for attending!
Slides will be up on: www.slideshare.net/MyCharityConnects
Check out www.mycharityconnects.org for resources!
Register for the conference at: mycharityconnects.eventbrite.com
Questions, feedback, comments? Email Amy at: amyh@canadahelps.org
Thanks to: