It is predicted that by 2013 mobile devices will replace personal computers as the preferred way that people access the internet. The exponential growth of the mobile web makes mobile strategy something that nonprofits cannot ignore. Darrell MacMullin will discuss how mobile technologies allow nonprofits to target new types of donors and reach existing donors in new ways. He will discuss some simple ways that nonprofits can get started reaching mobile donors and provide advice about how to launch new and engaging fundraising campaigns through the mobile channel. Takeaways: - A greater understanding of the growing importance of the mobile channel - A few simple ways to attract mobile donors - A glimpse into the future of mobile giving

1. Mobile Solutions
May 19th, 2011

2. A Typical Canadian Wallet
6/6
PayPal Express Checkout and Mobile ECS
2
/20
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3. PayPal is an electronic wallet
Online
Mobile
A way to pay or be paid
6/6
PayPal Express Checkout and Mobile ECS
3
/20
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4. CONSIDERATIONS FOR MOBILE
• Build a Mobile website
• Outsource to a partner or manage in-house
• Build an app
WHAT PATH ARE MERCHANTS TAKING?
PayPal Mobile Confidential and Proprietary
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5. HOW ARE MOST MERCHANTS APPROACHING MOBILE ?
Mobile Website-Why start with a mobile website?
Easily found via web search; customers are automatically
redirected and there is nothing to download
Fast time to market , lower cost to develop
Not device specific-agnostic, one dev supports all handsets
Leverages your existing development
Supports dynamic content
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6. USE A PROXY PARTNER?
Proxy Partners scrape your existing website and create
rules to reformat the content to fit mobile screens
Can be economical to implement
Speed to market (6-12 weeks)
Partner handles all- little
dependency on in-house resources
Proxy sites must match your web page flow
and content, so not always optimal on mobile
Typically have longer pages with more scrolling
Approximately 53% of merchants launch with a proxy partner
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7. CRUTCHFIELD –USES A PARTNER TO PROXY THEIR SITE
(USEABLE NET)
Data Reveals Strong Results:
• 33.7% lift in site conversion over other
payment types (Crutchfield A/B Testing)
• 65% of PayPal mobile users are brand
new to Crutchfield (Crutchfield Internal Data)
• 30%+ Share of Checkout for PayPal on
Crutchfield Mobile (Crutchfield/PP Internal Data)
“Our data shows that Mobile Express Checkout not only drives
conversion, but that it is delivering a significant amount of new
customers.” – Todd Cabell, Senior Manager, Web Strategy
“This is evidence that providing a fast and easy checkout is an
integral part of the mobile shopping experience.”
– Brendan Edgerton, VP Direct Marketing
PayPal Mobile Confidential and Proprietary
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8. BUILDING AN OPTIMIZED MOBILE SITE
The best mobile sites are fully optimized for mobile use. They do
not need to match your website page flow and content. They are
more “mobile friendly”, and provide a superior user experience
Pages are designed to reduce scrolling
Sites are designed to speed the user through
checkout
Optimized sites can cost more to implement
Need resources-staff. Can take 6-9 months for
project and build
Allows staff to develop a new skill set
PayPal Mobile Confidential and Proprietary
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9. IS THERE AN APP FOR THAT?
Cool Factor
Visible-Icon sits on the desktop
Great User Experience
Download means customers are more loyal-
Translates to repeat donations/orders
Hardware access-ie camera
More secure
Ebay will transact over $4B in 2011 in Mobile Sales
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10. 1,300,000 Downloads 13,000,000 Sessions
Nov 10 Nov 23 Dec 3 Dec 22
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11. DISADVANTAGES TO BUILDING APPS
 Cost: Can be expensive to custom develop apps
 Each app is unique to a specific platform
 Must drive download adoption
 Multiple versions
 Mobile site is Mass appeal, App is more of a niche play
 Most agree it is best to mobilize your site first and build
one app for iphone to start
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12. OTHER SOLUTIONS-MOBILE WEB AND NATIVE APPS
We are beginning to see more companies using cloud software
services to publish content across all platforms
 Integrated mobile device Mgt into the cloud platform
 Keeps you independent from any mobile OS
 Delivers a fast and optimized user experience for each device
(Connects to a rendering engine)
 Create websites that feel like apps
 These companies provide optimization tools which allow you
to optimize images, audio, and video on the fly
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13. A SAMPLING OF OUR LIVE MOBILE CUSTOMERS
Physical Goods Digital Goods/Intangibles
..and more
PayPal Mobile Confidential and Proprietary
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14. SCREENSHOTS
Mobile Checkout Button Drives Conversion
PayPal Mobile Confidential and Proprietary
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15. THE MOBILE WEB IS NOT THE WEB
Build the right user experience for your customers
Try to build a unique mobile experience for your customers. Here are some
suggestions on how to optimize a mobile site or app:
• Minimize data entry and scrolling whenever possible:
• Allow shoppers or those donating to find what they need with minimal
clicks/scrolling
• Use expandable sections when possible so most content fits on screen
• Make sure links and buttons are large enough to click on with small screens
• Place ‘Donate Button’ at top and bottom of the screen
• Make donating or checking out fast and easy – leverage auto-populate functionality
when possible and provide ‘progress bar’ at top.
• Allow users to checkout as guests (without lengthy login)
• Keep the design simple and clean- it is not necessary to put entire website
offerings on a mobile device
“It seems to me that PayPal is likely one of the best options for mobile sites
— it helps to reduce the number of keystrokes, and most Web buyers already
have established PayPal accounts”
- Sucharita Mulpuru, VP & Principal Analyst, Forrester Research
PayPal Mobile Confidential and Proprietary
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16. WHAT HAPPENS WHEN MOBILE SITES GO BAD?
Build the right user experience for your customers
Harris Interactive Survey of Mobile buyers (commissioned by Tealeaf):
http://www.mobilecommercedaily.com/2011/03/29/failed-mobile-transactions-drive-consumers-to-competitors-survey
High Mobile Expectations:
• 80% expect the mobile experience to be at least as good as in-store shopping
• 85% expect it to be at least as good as using a traditional PC
Risk of Losing Customers:
• 63% would be less likely to transact from the same company via other channels if
they had a problem conducting a mobile transaction
• 84% of consumers who have conducted a mobile transaction in the past year have
experienced problems (e.g difficulty navigating, unable to complete order)
Mounting Frustration:
• Mobile users say they find mobile transaction problems more frustrating than going
to the DMV or being stuck in traffic
"PayPal's innovations within Mobile Express Checkout emphasize speed (2-click
checkout) / simplicity (in-context payments) / and user experience.”
- Scott Devitt, Executive Director, Morgan Stanley
PayPal Mobile Confidential and Proprietary
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17. Out in the woods or in the city, It's all the same to
me. When I'm drivin' free, the world's my home when
I'm mobile”
The Who
PayPal Mobile Confidential and Proprietary
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