This document discusses the five pillars of internet fundraising. It describes CanadaHelps, a public charitable foundation that provides online fundraising tools for both donors and charities. Over 7,000 charities have signed up with CanadaHelps, raising $95 million in donations. The five pillars discussed are: putting donation buttons everywhere online, understanding where donors are online, learning from mistakes with online data, adopting strategies from large organizations, and crafting compelling stories and messages for campaigns. Upcoming fundraising and technology education events are also advertised.

1. Five Pillars of Internet
Fundraising
September 2009

5. What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.

7. Charity Gift Cards

8. Causes on Facebook

9. GivingPages

10. • 7,000 charities signed up (150/month)
• $95 million in donations ($40 million a
year)
• Find all 84,000 registered charities on
the site

12. Owen Charters
Executive Director
owen@canadahelps.org
416-628-6948

15. Fundraising 1.0
Prospects
Fundraising & Revenue Programs
Major & Direct Response/ Services &
Events Online
Planned Gifts Annual Members
Telephone
E-mail?
Mail
In-Person

16. Fundraising 2.0
Prospects
Fundraising & Revenue Programs
Major & Direct Response/ Services &
Events
Planned Gifts Annual Members
Online
Telephone
Mail
In-Person

17. PILLAR 1.0 OF INTERNET
FUNDRAISING

18. Don’t
forget
to ask.

19. Where’s your
button?

20. Put your Donate
Now button
everywhere.
Always be
asking.

21. The Donate Now button
• More pervasive than a
magazine subscription
card
• Less annoying – never
ends up in your lap

22. Donors love monthly
giving, especially
online

23. Go where your donors are

24. PILLAR 2.0 OF INTERNET
FUNDRAISING

25. Get data,
make
mistakes

30. If you’ve ever
done off-line
printing, you
can do online
too…

31. • Don’t be good at
technology.

32. PILLAR 3.0 OF INTERNET
FUNDRAISING

33. Steal from
Goliath

34. “You are only as good as the
obscurity of your sources”
- Richard Serra, American minimalist sculptor

37. Environmental &
International
Development
organizations tend
to be the earliest
adopters and
integrators of online
tools and are strong
online fundraisers

38. PILLAR 4.0 OF INTERNET
FUNDRAISING

39. Build a
Campaign

40. Be a good
fundraiser.
Be a better
marketer.

43. Tell them a compelling story.
What’s your story?

49. PILLAR 5.0 OF INTERNET
FUNDRAISING

50. Let go

53. Keep your messaging
strong and consistent.

56. ABOUT MYCHARITYCONNECTS

57. A low-cost (often free!), accessible
educational program of CanadaHelps
www.mycharityconnects.org Next Webinar
Free online resource centre “Really Simple Strategies:
• Information about technology Keeping Track of your
• Video demonstrations Organization and Issues Online”
• More webinars with guest MARCO CAMPANA
• Past webinar recordings
• Learning opportunities OCTOBER 7
2PM – 3PM
• Events (Eastern Time)

58. UPCOMING EVENTS
The Five Pillars of Online Fundraising
September 30 – SASKATOON, Saskatchewan
November 5 – TORONTO, Ontario
Integrating Fundraising Streams: From Online to Planned Giving
November 19 – BARRIE, Ontario
MyCharityConnects On the Road presented by Direct Energy
November 12 – CALGARY, Alberta
November 13 – EDMONTON, Alberta
www.mycharityconnects.org/events

60. Your
turn

61. Thank you for attending!
Slides available at:
www.tinyurl.com/fivepillarssk
Check out www.mycharityconnects.org for resources!
Thanks to:

62. Five Pillars of Internet
Fundraising
September 2009