Heather Taylor and Kelsey Goeres of the MyCorporation social media team explore the best ways to seamlessly integrate social media into an existing public relations strategy. Originally presented to during the MBA Women International Web Series.

1. Webinar Series
The Basics of Integrating Social Media
Into Your PR Plan
Heather Taylor & Kelsey Goeres

2. The (Updated) Elements of a
Successful PR Plan
• News release calendar
• Media outreach
• Editorial calendars
from publications
• Case studies
• Speaking opportunities
• Crisis planning
• And social media!
(Blogger outreach,
contributed “bylined”
articles, cross blogging,
video/post sharing)

3. Meet your new hashtag and Instagram friendly media kit. Traditional PR
tactics are now working in a balance of social media initiatives into how
they get a brand recognized both online and offline. But for a business
ready to embrace a more social touch into getting their brand out there,
what should a PR plan include to start those first steps? Today we’ll be
discussing the right moves to make when guest and cross blogging,
creating Pinterest boards, hosting and promoting a contest online and
the value that these social initiatives adds to both you and your business.

4. Pinterest 101
As of February, Pinterest has 25 million users. (Business
Insider)
Sephora’s Pinterest followers spend 15 times more that
its Facebook fans. (Venture Beat)
70 percent of brand engagement on Pinterest is
generated by users, not brands. (Digitas)
Top brands in the fashion/retail space average 46
repins on every pin, proving that those who have a
presence on Pinterest, are establishing an engaged
following. (Digitas)
Pinterest shoppers are spending significantly more per
checkout averaging between $140-$180 per
order compared with consistent $80 and $60 orders for
Facebook and Twitter shoppers, respectively. (Rich
Relevance)
Pinterest’s share of referrals is highest in home and
furnishings, accounting for up to 60 percent of all social
traffic. (Rich Relevance)
U.S. consumers who use Pinterest follow an average
of 9.3 retailers on the site. (Shop.org)
Pinterest pins that include prices receive 36
percent more likes than those that do not. (Shopify)
Moms are 61 percent more likely to visit Pinterest than
the average American. (Nielsen)
81 percent of U.S. online consumers trust information
and advice from Pinterest. (BlogHer)
Pinterest accounts for 25 percent of retail referral traffic.
(Rich Relevance)
Average activity of popular pinners is 2,757 pins; 35
boards; following 355. (Repinly)

5. Pinterest Dos For Your Business
•Add a sense of variety to your pinning
•Be a Pinterest team player
•Organize your boards
•Take advantage of the holidays
•Pin your blog’s content!
•Follow similar pinners and boards

6. What Not To Do: Pinterest Don’ts
•Only pin your products
•Pin boring photos
•Pin for yourself, instead, pin for your customer
•Make pinning harder than it needs to be
•Ignore your fellow Pinners

7. Guest Blogger Dos and Don’ts
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DO try to reach out to the appropriate
contact. DON’T email the CEO directly.
DON’T ask for money.
DON’T submit your first email with an
attachment already
included. DO include a few pitches
and ideas that you’d like to write
about instead.
DO respond in a timely manner.
DO submit your first draft in a Word
Document.
DO ask for specifications for the post.
DON’T expect your article to be
published immediately. But DO ask for
the date that the post may go live on.
DO have an email address that is as
user friendly as possible.

8. Cross Blogging Rules of Thumb
• This is a partnership –
treat it professionally
• Always link back
• Develop a rapport with
the blogger
• Create blogging
guidelines
• Offer to brainstorm
together
• Provide regular
contributing
opportunities

9. What Your Business Gains When
Hosting a Contest
•Website traffic
•Customer support
•Customer understanding of what your business is about
•An increase in followers
•Business

10. The Basics of Hosting a Contest
• Pick a platform
• Choose a contest that
pertains to your audience
• Promote, promote,
promote!
• Include your audience when
selecting a winner
• Celebrate the winner!

11. MyCorporation’s Brilliant Business
Contest
• We wanted to celebrate
entrepreneurs
• Submissions went through
an official contest website
• Promoted on all platforms
• The winner was voted on
through the contest website
• We congratulated the
winner with a blog post

12. About the Presenters
• Heather Taylor is a social media
manager for MyCorporation.com,
freelance writer, and blogger who
writes and muses on social
networking, business, fashion and
the occasional combination of all
three. She has had her written
work published with Yahoo!
Shine, Forbes, Social Media
Today, BettyConfidential.com,
HelloGiggles.com, The Huffington
Post, and more. Contact her on
Twitter @howveryheather or
email howveryheather@gmail.co
m.
• Kelsey Goeres is a recent
graduate of California Lutheran
University. She received her
bachelor’s degree with a major in
Communication and a minor in
Theatre Arts. She currently works
at MyCorporation.com as a Social
Media Associate. Contact Kelsey
at: kgoeres@mycorporation.com.

13. Works Cited
Article References
Photo Credits
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Developing a PR Plan
(entrepreneur.com):
http://bit.ly/n5zs22
The Dos and Don’ts of Becoming a
Guest Blogger
(socialmediatoday.com):
http://bit.ly/VyEWhK
10 Guest Blogging Rules to Obey
(bloggingpro.com):
http://bit.ly/1232XQo
What to Ask From a Guest Blogger
(socialmediatoday.com):
http://bit.ly/15uzhO2
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PR/Social Media Campaign
http://bit.ly/13W0DuG
Social Media Differences
http://bit.ly/13W0Lub
Sephora on Pinterest
http://bit.ly/17UhUdd
Ben and Leslie’s Pinterest Wedding
Album http://bit.ly/17hH5Hi
“Nailed It” http://bit.ly/10JdVNv
“Thank You Notes” with Jimmy
Fallon http://bit.ly/17Uibgj
Guest Blogging http://bit.ly/12RDXR1
Facebook Contest
http://bit.ly/17UimYV
MyCorp Brilliant Business images,
courtesy of MyCorporation.com