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5 Questions to
Increase Customer
Satisfaction and
Improve Word of
Mouth
When customers are happy with their
experience with your company, they keep
coming back, and they are more likely to
refer others to you.
And in increasingly competitive e-commerce
markets, one of the only ways to
differentiate yourself from your competition
is to make sure you are providing an
incomparable customer experience.
Millennial shoppers, over half of whom
prefer to shop online, are more likely to
purchase from an e-commerce business that
has asked for their opinion: 64% claim to be
more loyal to a brand that asks for feedback.
Engaging Millennials after a purchase
is critical to keeping them as
customers.
But also, keep in mind that Millennials
are more eager than other generations
to share their opinions on social
media.
Beware: Online
Businesses Especially
Vulnerable to Negative
Word-of-Mouth!
Asking for feedback shows customers
that you are actively invested in them as
customers and are committed to taking
immediate action to ensure the best
possible customer experience.
Here are a few
questions you will want
to consider asking.
1) How likely are you to recommend us to
your friends and colleagues on a scale
from one to ten, one being the least
likely, ten being the most?
This metric of choice for many
companies, including Apple and Best Buy,
will measure customer sentiment
towards your company.
2) What task did you want to accomplish
on this website?
You might be surprised to discover
that visitors could be looking for things
you never even considered, providing
valuable insights into new product ideas
and website features you should think
about offering.
3) Were you able to complete your task
today? If not, why not?
A simple question every online business
must ask to understand problem areas
which may be adversely impacting
conversion.
4) Were you able to find the information
you were looking for on our website?
It’s never a good idea to assume customers
experience no problems while on your
site, considering the high likelihood they
will defect to a competitor if they
experience a service-related problem.
5) How easy is it to navigate our website?
Since your website is your main hub of
business activity, you better make
sure visitors are having no trouble with
navigation.
And one final tip:
A generic, multi-question survey is likely
to be much less effective than one which
asks customers pointed questions related
to a specific moment in their
online journey.
Finding out about a specific moment or
experience customers have had which is
unique to your business will generate the
most actionable data.
23
MyFeelBack is a SaaS software for collecting customer feedback
via ultra-targeted smart surveys.
Thousands of companies already use MyFeelBack to collect high
value customer insights, enrich their customer databases in real-
time and trigger marketing actions to boost sales conversions.
Our mission:
Turn customer feedback into opportunities for your business!
We help companies:
Spot trends directly impacting revenue
Identify areas of improvement
Make decisions quickly based on real time data
About
HOW TOP FORTUNE 500
COMPANIES INCREASED
THEIR PERFORMANCE USING
CUSTOMER FEEDBACK
DOWNLOAD FOR FREE NOW

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5 Questions to Increase Customer Satisfaction and Improve Word of Mouth

  • 1. 5 Questions to Increase Customer Satisfaction and Improve Word of Mouth
  • 2. When customers are happy with their experience with your company, they keep coming back, and they are more likely to refer others to you.
  • 3. And in increasingly competitive e-commerce markets, one of the only ways to differentiate yourself from your competition is to make sure you are providing an incomparable customer experience.
  • 4. Millennial shoppers, over half of whom prefer to shop online, are more likely to purchase from an e-commerce business that has asked for their opinion: 64% claim to be more loyal to a brand that asks for feedback.
  • 5. Engaging Millennials after a purchase is critical to keeping them as customers.
  • 6. But also, keep in mind that Millennials are more eager than other generations to share their opinions on social media.
  • 8. Asking for feedback shows customers that you are actively invested in them as customers and are committed to taking immediate action to ensure the best possible customer experience.
  • 9. Here are a few questions you will want to consider asking.
  • 10. 1) How likely are you to recommend us to your friends and colleagues on a scale from one to ten, one being the least likely, ten being the most?
  • 11. This metric of choice for many companies, including Apple and Best Buy, will measure customer sentiment towards your company.
  • 12. 2) What task did you want to accomplish on this website?
  • 13. You might be surprised to discover that visitors could be looking for things you never even considered, providing valuable insights into new product ideas and website features you should think about offering.
  • 14. 3) Were you able to complete your task today? If not, why not?
  • 15. A simple question every online business must ask to understand problem areas which may be adversely impacting conversion.
  • 16. 4) Were you able to find the information you were looking for on our website?
  • 17. It’s never a good idea to assume customers experience no problems while on your site, considering the high likelihood they will defect to a competitor if they experience a service-related problem.
  • 18. 5) How easy is it to navigate our website?
  • 19. Since your website is your main hub of business activity, you better make sure visitors are having no trouble with navigation.
  • 21. A generic, multi-question survey is likely to be much less effective than one which asks customers pointed questions related to a specific moment in their online journey.
  • 22. Finding out about a specific moment or experience customers have had which is unique to your business will generate the most actionable data.
  • 23. 23 MyFeelBack is a SaaS software for collecting customer feedback via ultra-targeted smart surveys. Thousands of companies already use MyFeelBack to collect high value customer insights, enrich their customer databases in real- time and trigger marketing actions to boost sales conversions. Our mission: Turn customer feedback into opportunities for your business! We help companies: Spot trends directly impacting revenue Identify areas of improvement Make decisions quickly based on real time data About
  • 24. HOW TOP FORTUNE 500 COMPANIES INCREASED THEIR PERFORMANCE USING CUSTOMER FEEDBACK DOWNLOAD FOR FREE NOW