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Ifla 2014 
18 
août 
2014 
1D 
touch 
: 
experiencing 
new 
models 
of 
streaming 
for 
indie 
crea=ve 
contents 
cedric.claquin@1dtouch.com 
@bigbroz13
a multi indie cultural 
contents streaming platform 
based on a fair economical 
model for creators
Context 
• Unfair 
share 
of 
value 
generated 
through 
new 
models 
of 
streaming 
• New 
digital 
services 
dealing 
cultural 
contents 
for 
free 
• Growing 
merging 
mecanisms
Rebuild fair ecosystems 
Pf nl'**^rí* + *L 
n usr eL¡¿ deOX VrDcoS Lrr{c 5 {ryn6LS 
-4 
-- 
.A N trl ¿-g:' Ç 
Püor @ 
€*r cu$ r o nf þ¡t 
I AJTI 
ttö f ß, 
rl ç 
tPl 
^ flÉDr¡t ronl Á fi¿rrons 
ö,4 
ò 
t eolloP{ Ës5 {nt. rç:c rrt Ë5 
ET A-T 
i 
I 
PIA 
crkSS 
¡ ryi 
Acra 
t tüÇt¡lÈ., 
Atr 
rJ 
,t( 
O s¡P 
i.: 0n 
t) 
O ¿"c^vhu*
Let’s 
run 
for 
1’44
A growing connected world
Streaming domination : 
myth or reality ? 
• Marché 
mondial 
: 
16 
milliards 
• Ventes 
physiques 
: 
65 
% 
• Ventes 
numériques 
: 
35 
%
General issues 
• Emergency 
for 
new 
models 
• Need 
to 
regive 
value 
to 
indie 
crea9ve 
contents 
• Reinven9ng 
human 
prescrip9on 
and 
cultural 
media9on 
• Support 
cultural 
diversity 
and 
new 
contents 
discovery 
• Set 
up 
new 
interac9ons 
beetween 
physical 
and 
digital 
worlds 
• Mixing 
crea9ve 
contents 
and 
implemen9ng 
new 
« 
flow 
services 
»
Axis of the project 
• An 
alterna9ve 
economical 
model 
• A 
collec9ve 
experimenta9on 
• A 
social 
entrepreneurship 
frame 
• Transdisciplinary 
approach 
of 
arts 
and 
crea9ve 
fields 
• Human, 
crea9ve 
and 
innova9ve 
cura9on
1D touch economical model 
• Monthly 
fee 
paid 
by 
« 
third 
places 
» 
(libraries 
venues) 
from 
15 
€ 
to 
399 
€/month 
• Interac=ve 
devices 
• Pedagogical 
and 
educa=onal 
toolbox 
co-­‐created 
within 
the 
community
New value generated 
by«third places» partnership 
• libraries 
• venues 
• Youth 
centers 
• University, 
high 
school, 
colleges 
• Public 
membership 
systems
New value’s sharing models 
• R&D 
dedicated 
part 
• fair 
collec=ve 
fund 
• fix 
part 
for 
catalog 
contribu=on 
• prorata 
share 
based 
on 
listenings
A collective experimentation 
• A 
specific 
frame 
to 
do 
economics 
for 
common 
goods 
: 
social 
entrepreneurship 
(coopera=ve 
firm) 
• New 
local 
experiences 
to 
set 
up 
(innova=ng 
cura=on, 
new 
catalogs 
of 
cultural 
contents) 
• Connec=ons 
with 
academics 
and 
research 
to 
implement 
users 
experience 
• Game 
as 
a 
medium 
for 
educa=onal 
programs 
on 
cultural 
iden=ty 
building
Keeping 
in 
touch 
www.1dtouch.com 
cedric.claquin@1dtouch.com 
Facebook, 
twider, 
tumblr 
: 
1dtouch

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1D touch: experiencing new models of streaming for indie creative contents

  • 1. Ifla 2014 18 août 2014 1D touch : experiencing new models of streaming for indie crea=ve contents cedric.claquin@1dtouch.com @bigbroz13
  • 2. a multi indie cultural contents streaming platform based on a fair economical model for creators
  • 3. Context • Unfair share of value generated through new models of streaming • New digital services dealing cultural contents for free • Growing merging mecanisms
  • 4. Rebuild fair ecosystems Pf nl'**^rí* + *L n usr eL¡¿ deOX VrDcoS Lrr{c 5 {ryn6LS -4 -- .A N trl ¿-g:' Ç Püor @ €*r cu$ r o nf þ¡t I AJTI ttö f ß, rl ç tPl ^ flÉDr¡t ronl Á fi¿rrons ö,4 ò t eolloP{ Ës5 {nt. rç:c rrt Ë5 ET A-T i I PIA crkSS ¡ ryi Acra t tüÇt¡lÈ., Atr rJ ,t( O s¡P i.: 0n t) O ¿"c^vhu*
  • 7. Streaming domination : myth or reality ? • Marché mondial : 16 milliards • Ventes physiques : 65 % • Ventes numériques : 35 %
  • 8.
  • 9. General issues • Emergency for new models • Need to regive value to indie crea9ve contents • Reinven9ng human prescrip9on and cultural media9on • Support cultural diversity and new contents discovery • Set up new interac9ons beetween physical and digital worlds • Mixing crea9ve contents and implemen9ng new « flow services »
  • 10.
  • 11. Axis of the project • An alterna9ve economical model • A collec9ve experimenta9on • A social entrepreneurship frame • Transdisciplinary approach of arts and crea9ve fields • Human, crea9ve and innova9ve cura9on
  • 12. 1D touch economical model • Monthly fee paid by « third places » (libraries venues) from 15 € to 399 €/month • Interac=ve devices • Pedagogical and educa=onal toolbox co-­‐created within the community
  • 13. New value generated by«third places» partnership • libraries • venues • Youth centers • University, high school, colleges • Public membership systems
  • 14.
  • 15. New value’s sharing models • R&D dedicated part • fair collec=ve fund • fix part for catalog contribu=on • prorata share based on listenings
  • 16. A collective experimentation • A specific frame to do economics for common goods : social entrepreneurship (coopera=ve firm) • New local experiences to set up (innova=ng cura=on, new catalogs of cultural contents) • Connec=ons with academics and research to implement users experience • Game as a medium for educa=onal programs on cultural iden=ty building
  • 17. Keeping in touch www.1dtouch.com cedric.claquin@1dtouch.com Facebook, twider, tumblr : 1dtouch