How to connect with media when journalists go social/ real-time reporting
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The journalist goes social – what does it mean for PR-communicators? In this presentation, I'll show some real/practical examples of real-time journalism and how it affects the work for both PR communicator and journalists. And will the new playground actually help close the gap between the two parties so they will be able to connect and network? Presentation by @charlotteulvros, CMCO Mynewsdesk
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How to connect with media when journalists go social/ real-time reporting
- 1. THE JOURNALIST GOES SOCIAL Presentation by @charlotteulvros, CMCO Mynewsdesk
- 5. DIGITAL FIRST - A GROWING TREND ”Embrace an ’open’ digital philosophy in which it embraced contributions from beyond the ranks of its own journalists…” Guardian editor-in-chief, Alan Rusbridger
- 6. ANYONE CAN BE A JOURNALIST…CAN THEY?
- 7. SOME SOURCES MORE IMPORTANT THAN OTHERS MOST VALUABLE SOCIAL MEDIA INFORMATION SOURCES Twitter is seen to provide the single most valuable insight for published stories, followed by blogs and two of the major social networking sites, facebook and LinkedIn Social media sources that provide most valuable information – Top 3 mentions Twitter 28% Blogs (various) 18% facebook 17% LinkedIn 16% Message Boards (various) 4% twitter Blogs facebook LinkedIn News sites 3% (%) (%) (%) (%) Google (including Alerts) 2% North America 29 19 21 16 Xing 1% UK 30 18 13 17 RSS Feeds 1% Mainland 22 16 19 16 YouTube 1% Europe Q. Which social media sources provide you with the most valuable information for your work? 9 Base: All business journalists (1,082), North America (248), UK (524), Mainland Europe (251)
- 8. MEET THE SOCIAL JOURNALIST http://www.youtube.com/watch?v=Rg7I5mUs0 Nw
- 9. NEEDS TO BUILD A TRIBE
- 11. FOR TRIBAL SUCCESS – JOURNALISTS NEED TO ENGAGE! • Listen • Personable Ask your audience: • Give to get ”Here’s what we know and what we • Invite people to converse don’t know. What do • Collaborate/crowdsource you know?” • Share story in social media • Story never ends • Share behind the scene
- 13. ”Creating your own persona in the social web improves your and your organization’s newsgathering abilities. ” - James Jordan, senior news editor Newscore
- 14. THE JOURNALIST’S SOCIAL PERSONA YOU • Position R • • • • • Past work history Beat/ area of coverage Earlier work How to contact you Something personable Photo courtesy of anonymityact1 via Flickr
- 15. THIS IS WHERE THEY FIND SOCIAL SOURCES • Turn to their tribe • Ask questions/post status on Facebook • Use location-based services to find eye witnesses • Memorial pages, on Facebook and MySpace • Search Youtube for citizen-video • Twitter and Facebook “localize” international stories • Follow trending local topics on Twitter • Digital newsrooms with social upload/ search
- 16. CONNECT AND ENGAGE WITH A SOCIAL JOURNALIST
Notes de l'éditeur
- So how can this look like – and in practise – engagement in practsie – this on broadcast CNN just opened up a FB mag…http://www.youtube.com/watch?v=L5raKX7DjpU&feature=related