The Future of Local Marketing and the Convergence of SoLoMo + More
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Some stats driving the future of Location-Based Marketing
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The Future of Local Marketing and the Convergence of SoLoMo + More
- 1. The Future of Local Marketing and the convergence of Social, Local, Mobile + More... Michael Mire @MichaelMire1 Co-founder & CEO @MySweetIQ Formerly Get Me Listed Michael@SweetIQ.com
- 2. Convergence Source: converted 15 miles to km- 15Miles.com
- 3. 2011 Canadian Retail Sales $20.3 billion 2011 e-commerce sales $454 billion 2011 retail sales Source: Statistics Canada http://www.statcan.gc.ca/ | eMarketer.com
- 4. Local Search 97% of consumers search for local businesses online (PC or mobile) Source: www.Google.com/places
- 5. Consumer Purchase Radius Of all purchases are made within 24km of consumers homes Source: converted 15 miles to km- 15Miles.com
- 6. Purchase Intent of mobile local information seekers take action within a day- 61% call / 59% visit Source: Google video, April 13, 2010 http://www.youtube.com/watch?v=CjUcq_E4I-s&feature=player_embedded
- 7. Buyers Searchers make a purchase within 24 hours Source: Google video, April 13, 2010 http://www.youtube.com/watch?v=CjUcq_E4I-s&feature=player_embedded
- 8. Social Influence Consumers will use a merchant if recommended by a social connection Source: 5th Annual Local Search Usage Study- 15Miles.com & Localeze.com – prepared by comScore. Feb 2012
- 9. Social Credibility Social networkers leave reviews at least once per month Source: 5th Annual Local Search Usage Study- 15Miles.com & Localeze.com – prepared by comScore. Feb 2012
- 10. The Future Disrupting Local Commerce
- 11. Extension of Mobile Source: converted 15 miles to km- 15Miles.com
- 12. New Local Value Chain
- 13. The Future Is... Community #LBMAmtl