Myplanet CEO & Director Jason Cottrell presented this keynote address at Markham's Small Business Forum 2012.

3. 10/16/2012
A Myplanet Tale

8. 2002

9. 2012

13. During high In post- The scifi nerd is now a
school, the scifi nerd secondary, the scifi benevolent
is typically bullied by nerd associates with philanthropist and runs
so-called ‘cool’ kids. other nerds, slowly an insanely lucrative
building confidence. tech firm. The nerds
inherit the Earth.
+
13

15. A focus on impact

22. +

23. +

24. +

29. When we invested in Instagram, it wasn’t
actually Instagram. It was a company called
Burbn, and the idea was roughly to build a
mobile micro blogging service.
Subsequently, Kevin noticed that while Burbn
wasn’t taking off, the photo-sharing component
of it was doing quite well.
As a result, he pivoted Burbn into
Instagram…

31. Avon started selling
books

33. Amazon disrupted it’s whole business model

34. Many of it’s competitors didn’t…

35. Heck… entire industries couldn’t change…

36. Amazon’s infrastructure now powers much of the web

37. Invention has become second
nature at Amazon, and in my view
the team’s pace of innovation is
even accelerating – I can assure
you it’s very energizing.
-- Jeff Bezos

38. Pivot or persevere

42. The fundamental activity of a startup
is to turn ideas into
products, measure how customers
respond, and then learn whether to
pivot or persevere.
-- Eric Ries

43. The fundamental activity of a startup
is to turn ideas into
products, measure how customers
respond, and then learn whether to
pivot or persevere.
-- Eric Ries

46. Strategic Planning

47. – http://www.doblin.com/thinking/
– http://www.amazon.ca/Gamestorming-Playbook-
Innovators-Rulebreakers-Changemakers/dp/0596804172
– http://hbr.org/2002/06/charting-your-companys-future/ar/1

48. Humanity
People first, not policies
Excellence
Ensure our work is extraordinary.
Focus
Do less, if it means doing it better.
Transparency
Be honest, be open, build trust.
Innovation
Constantly question convention.

49. +

55. Client-focused
Help our clients challenge their assumptions about how their
business operates.
Myplanet / Organization
How can we operate better as a team. How can we improve the
way we do our work.
Profession / Thought Leadership
Establish your presence in a community, introduce new ideas
and research.
Personal
Examine your daily routines and how you work. How can we do
this harder, better, faster, stronger?.