You wouldn't build a house without contractors, materials, or blueprints, so why would you build an app without ideation sessions, wireframes, and user testing? Jordan and Alison, head of UX/UI design at Myriad Mobile, will explain how mobile UX/UI is similar to building a house. Whether you're prototyping, doing ideation through user personas and stories, or conducting user testing, this session will show you why following a defined UX/UI process, that works for you and your team, is crucial. Without the appropriate steps, you could just end up with a toilet in your living room or a <gasp> navigation within a navigation, aka, nav-ception.
23. PRODUCT COMPANY
Spending months, even years of
testing, results, and feedback to
improve the product.
SERVICE COMPANY
Hey you, does this make sense?
USER TESTING
Product vs. Service
28. Illustrator is still the vector king.
Photoshop is still the rastor king.
After Effects is the motion wizard.
FAVORITE TOOLS
Photoshop, Illustrator, & After Effects