2. CONTENTS
1. Our History
2. MYST Media – Today
3. Our Network
4. What We Do
5. The Path to Purchase
6. Complimenting other Media
7. In Store Advertising Works
8. Local Area Marketing
9. Kiosk Locations
10. Screen Capabilities
11. Advertising Rates
12. Contact Us
3. OUR HISTORY
Move Yourself Trailer Hire was the first
company to build and rent enclosed
Furniture Trailers (Furniture Vans) in
Australia, and is the leader in helping people
move efficiently and economically
themselves.
We are a family run business with years of
experience manufacturing and renting of all
kinds of trailers.
We have a national network of dealers around
Australia who provide one way interstate and
country rentals as well as local hire.
4. MYST MEDIA - TODAY
Move Yourself Trailer Hire was the first to design and develop the
revolutionary concept of the Self Serve Kiosk to trailer rentals at our
many locations across Australia. The self serve kiosk was introduced
so that our customers no longer have to wait to be served for trailer
rental!
In 2010 our self serve kiosks averaged 12,329 transactions per
month with the average customer spending three to five minutes
interacting with the kiosk.
Launched in 2010 MYST Media was created to assist companies
wanting to utilise the unique placements and capabilities of our
kiosks to target shoppers at the point of purchase.
5. OUR NETWORK
MYST Media has an extensive network of digital kiosks that are located in major
Petrol/Convenience stores in Metro and Regional areas of Australia.
Our network includes:
6. WHAT WE DO
MYST Media operates one of Australia’s largest and fastest growing networks of digital
screens, with over 680 kiosks currently operating in major Service Stations around Australia,
we are on target for our goal of 1,000 locations by mid 2011.
We offer advertising on our screens with category exclusivity, and can offer a combination of
formats to suit your needs.
With the average customer spending approximately 3.5 minutes in the Service Station, our
Advertising platform is 2.5 minutes in length, and rotates on screen 24/7 to give our clients the
maximum exposure during their campaign.
Predominantly located next to the ATM, the kiosks are in high traffic
areas of the Service Station and offer eye-catching exposure to an
estimated 8.5 million shoppers per month.
7. THE PATH TO PURCHASE
Strategically placed inside the Service Station, our kiosks are usually located beside the ATM and in
close proximity to the fridge, shelving units and register (Point of Purchase).
Our network of digital screens allow brands to continue an expensive advertising campaign
right to the point of purchase, and influence the purchasing decision.
8. COMPLIMENTING OTHER MEDIA
Television Radio Newspaper Magazine
• Adding MYST Media • With Radio being • Advertising on our • Magazines offer
to your Television “Theatre of the network establishes a excellent selective
campaign can help Mind“, our digital continuing 24/7 reach, yet limited
minimise wasted screens provide a presence in the frequency. Our digital
coverage & improve graphic visual market, directing the screens can
your media campaign association to help consumer to the significantly increase
by providing the bring your campaign newspaper ad or frequency to a mass
ability to target your to life. coupon market
market geographically • With placement at • Adding MYST Media • When booking
• MYST Media allows Service Stations to your Print advertisements in a
you to extend your around Australia, campaign increases national magazine,
television campaign MYST Media’s screens the reach and MYST Media can add
outside of the home, provide the “missing frequency ensuring movement, life, and a
and pinpoint link” and can help greater coverage local flavour where
messages by reinforce Radio among light readers the product or service
neighbourhood or messages to create and younger is sold
postcodes top of mind consumers
awareness for
consumers
9. IN STORE ADVERTISING WORKS
What’s unique about in store advertising?
Our digital kiosks can pull your ‘above the line’ In-store advertising speaks directly to
marketing campaign into the store to help influence shoppers.
customers at the moment of purchase.
Almost 9 out of 10 shoppers deviate from their
shopping list. Our digital screens are located
within the retail environment, which allows your
brand to have the “last word” with consumers
at a time when they are actively shopping.
“It’s estimated that more
than 70% of purchase
decisions are made in-store”
10. LOCAL AREA MARKETING
Our network of Metro and Regional locations around Australia enables you
to target specific geographical areas and allows you to deliver content
to consumers that’s local and relevant, and minimises wastage.
We can tailor a campaign on a local or national scale to:
Ensure your brand is active and visible to consumers who live, work and shop locally
Localise your Advertising by using our Digital Screens to direct consumers to your nearest store
Promote your event to people who are mobile and on the go – and give them reasons to attend
Build excitement and urgency by targeting the surrounding area with messages that are local
and relevant
Capture the attention of people who are visiting the area and show them a map to your location
11. KIOSK LOCATIONS
MYST Media operates
one of Australia’s
largest and fastest
5 growing networks of
digital screens, with
149
over 680 kiosks
26 currently operating in
109 major Service Stations
around Australia.
140 We are on target for
our goal of 1,000
238 locations by mid 2011.
15
12. SCREEN CAPABILITIES
Our screens are capable of broadcasting 15, or 30 second Flash Advertisements.
We broadcast 2 different formats for each campaign:
1. 1366 (w) x 463 (h) Banner that targets consumers as they enter the Service Station
and influences their purchasing decisions while in the store.
2. 342 (w) x 768 (h) Tile that displays as customers use the kiosks to arrange a Trailer
hire. This tile offers you a captive audience as the user spends 3-5 minutes interacting
with the kiosk and entering their details.
In addition, we also have the capabilities to offer an interactive Flash format where your customers can
use our touch screen kiosks to browse additional content, enter competitions, collect data, get store
directions, print coupons or contact information, etc.
Please speak to us about your requirements.
13. ADVERTISING RATES
Price per Location Impressions Potential Cost per Day
No. of Screens
(15 second format) per Screen Audience* (per location)
12,600 –
1 to 682 $85 17,280 $2.83
8,593,200
Campaign Length - 4 weeks
We offer 100% Category Exclusivity
*Based on the number of screens booked. Research provided by two major petrol chains in Australia and is used as an
estimate only. Prices exclude GST.
