Social media speaker series Part 2
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Social media is not a replacement of previous forms of communication. Keep doing those things you used to do, social media is just another tool. The strength of social media is that it can empower your audiences to participate in your communication and brand development….hopefully in a good way.
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Social media speaker series Part 2
- 1. NAHO Speaker Series Social Media Part 2 Strategy and Case Study Mark Buell & Trevor Eggleton December 15, 2011
- 3. Great. Now what?
- 10. Who are people listening to? Or…. Who should you be talking to?
- 11. Who has time for this stuff?
- 12. Tweetdeck
- 13. Google Reader (RSS feeds) Google Alerts
- 14. Use (and create) certain hashtags. Match content and audience with platform. Find Facebook groups. Connect with influencers: Twitter and blogs. Leverage partners. 3. Get involved: Start building your community
- 16. A.L.I. Social Media for Government June 2010
- 26. Execution
- 28. Phase 1 - Entry Target audiences
- 29. Phase 1 - Website
- 30. Phase 2 - Voting Small Business Owners and Key Influencers
- 31. Phase 2 - Creative
- 32. Microsite – Phase 2 Voting
- 38. 6. Evaluate: Make sure you’re saying it right, and in the right place.
- 40. 1. Have something to talk about…
- 41. 2. Use multiple channels…
- 42. 3. Use what fits.
- 43. 4. Some Connections Matter More than Others…
- 44. 5. Set Goals.
Notes de l'éditeur
- For the next section open the workbook and answer the questions as they pertain to your organization.
- First, know your organization. What are your goals and objectives using social media? What resources do you have (who will do it?)
- Step 2: use your monitoring tools to listen to conversations, target groups, know who is saying what, etc. Who is doing what you want to do with social media? How are your partners using it? Stay on top (and ahead) of trends in your field.
- Go from this…
- To targeting your audience.
- Find out who the influencers are in your field. Target them. Make sure you have a good relationship with them and they know what you’re doing. By connecting with these people, you are tapping into an audience way beyond your own. You can also do social media press releases and launches.
- There are ways of minimizing the effort it takes to do this. Set up feeds to bring everything to you. Synchronize your facebook account with your twitter account, so you’re not having to post a bunch of stuff over and over.
- TweetDeck, Hootsuite, etc help you get some perspective on your social media. You can amalgamate your social media and create columns based on areas of interest. You can also schedule when tweets are to go out.
- RSS – Really Simple Syndication. On many web sites, you’ll see that logo. If you click on it you can sign up to have the updates to that web site sent directly to you. Instead of spending the time to go to each site, you’re not a subscriber and it’s dropped off to you. Google Reader is a great place to have all this content come. It’s like an in-box of things you’re interested in. By setting up a Google Alert, any content added to Google on a subject of your choosing will be sent to your email address.
- When you know where to look, you can start using techniques to start targeting your message to the right people, the right way at the right time.
- To get people to follow or like you, there’s nothing more important the content. There are some tricks, but if you want a loyal, engaged audience, create content that is interested, memorable and adds value.
- Compare this to a recent crowdsourced video contest held for the British movie The Infidel which received 72 videos and 1,535 votes. Drove traffic to the awareness advertising campaign website through direct click-throughs
- Be yourself, but don’t “over-expose” yourself (like Anthony Weiner). Whatever you put on-line is potentially available to the whole planet forever.
- Have something to say. Keep it fresh.
- Target your information. Know your audience, tailor your message. Make it easy for people to get the information they want in the way they want.
- It’s the key. Tipping point. Nurture those connections.
- Yes it’s the same, but it’s also the key. Tipping point.