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Execute Challenge-Driven Innovation Dr. Alpheus Bingham Founder and Member, Board of Directors Steven Domeck Innovation Manager, NASA Program
The Leadership Paradox "To be a god, at least to be a creative one, one must relinquish control and embrace uncertainty.  Absolute control is absolutely boring.  To birth the new, the unexpected, the truly novel - that is, to be genuinely surprised - one must surrender the seat of power to the mob below .   – Kevin Kelly -
Infinite players enjoy being surprised. Continuously running into something one didn't know will ensure that the game will go on. The meaning of the past changes depending on what happens in the future.  – Carse --  LEADERSHIP
“ The race is not always to the swift nor the victory to the strong; but that IS how you bet.”
Power Function
We sold more books today that didn't sell at all yesterday than  we sold today of all the books that did sell yesterday.”   Josh Petersen – Amazon employee
Power Function
What is an expert?
Swift and the Strong
“ Most of the smart people work somewhere else.” -Bill Joy, Sun Microsystems-
Swift and the Strong :  Work Someplace?
Swift and the Strong :  Work Someplace? Likelihood of solving a tractable domain-appropriate problem to be posed in the future.
Likelihood of solving a tractable domain-appropriate problem to be posed in the future. “ Most of the smart people work somewhere else.”
Likelihood of solving a tractable domain-appropriate problem to be posed in the future. “ Most of the smart people aren’t “smart”.”
We have learned some things.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stock Market Do you want the CEO to set the share price every morning ?
 
InnoCentive Operations Seeker Companies Solvers InnoCentive was an experiment in open innovation.  It worked.  Proprietary and Confidential
InnoCentive Website
InnoCentive Operations Seeker Companies Solvers The Net@Work Proprietary and Confidential 220,000
 
Diversity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Spot Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risk Management ,[object Object],[object Object],[object Object],[object Object]
Where does solving power  come from in a crowd? The Three “-ities” ,[object Object],[object Object],[object Object]
Space is mostly empty E
Space is mostly empty E
Space is mostly empty E E E E E E E E E E E E E E E E
Marginality “ Because individuals become socialized to the norms and beliefs of their fields and organizations, remaining at the margins while keeping up to date and actively pursuing access to resources offers those marginalized a different set of perspectives and heuristics than those at the core of the professional establishment.” McLaughlin.  2001.  Optimal Marginality:  Innovation and orthodoxy in Fromm’s revision of psychoanalysis.  The Sociological Quarterly .  42 (2) 271-288.
Experience/Circumstance Skill/Training Clear Challenge
Can you “find”  Archimedes in his bathtub
“ I was thinking about tear gas….” The serendipity of ideas….
[object Object],[object Object],Challenge Model Success  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Boeing, Airbus, Russian Space Program NASA HR Potential Home Astronomers Sprint Engineers Home Makers etc Logic of Scarcity vs. the Logic of Abundance
Case Study Evaluation of the Open Innovation Pilot Program between NASA and InnoCentive, Inc.
Pilot Goals ,[object Object],[object Object],[object Object],[object Object]
Report Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object]
Open Innovation Program Reach Over 2,900 Solvers from 80 Countries Participated NASA Johnson Space Center SLSD – SA  NASA Glenn Research Center NASA Langley Research Center
NASA Pilot Challenges – Phase 1 Challenge Title - Center Area of Expertise Proposals Submitted Award Details Improved Barrier Layers … Keeping Food Fresh in Space - JSC Material Sciences 22 One Partial Award Mechanism for a Compact Aerobic Resistive Exercise Device – JSC/GRC Engineering 95 Fully Awarded Data-Driven Forecasting of Solar Events - JSC Mathematics 11 Fully Awarded Coordination of Sensor Swarms for Extraterrestrial Research  - LARC Theory / Biology 37 Three Partial Awards
NASA Pilot Challenges – Phase 2 Challenge Title - Center Area of Expertise Proposals Submitted Award Details Medical Consumables Tracking - GRC Engineering 56 Three Partial Awards Augmenting the Exercise Experience - JSC Systems 18 One Partial Award  Simple Microgravity Laundry System - JSC Engineering 108 One Partial Award
Data-Driven Forecasting of Solar Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data-Driven Forecasting of Solar Events ,[object Object],His Submission was fourteen  pages of written explanation  complete with the algorithm  and data results. A supplemental Excel spreadsheet containing  the validation and all referenced data.
Data-Driven Forecasting of Solar Events ,[object Object],“ The submission was very thorough. It addresses the challenge requirements and exceeds them with respect to forecast confidence and to random prediction. Questions posed back to the Solver were thoroughly addressed. This solution holds promise and the Seeker is highly interested in working with the Solver on potential implementation into an operational framework. It appears that the Solver is from within the Heliophysics community. This submission is approved.” Dr. Dan Fry, Scientist, Space Radiation Analysis Group
Measurable Benefits Found CDI Benefit Item Calculation Awarded Solution Value Summary of the acquired value of the awarded solutions  Diverse Solvers and Process Value ,[object Object],[object Object],Reduced Internal Resource Burden ,[object Object],[object Object]
Qualitative Benefits Found CDI Benefit Item Calculation Identify Future Collaborators New contacts and resources identified with winning solvers  Improved Research Process ,[object Object],[object Object],Fostering Cultural Change ,[object Object],[object Object]
Lessons Learned – NASA Challenge Owners ,[object Object],[object Object],[object Object],[object Object],[object Object]
NASA Challenge Owner Feedback ,[object Object]
Lessons Learned – From Solver Survey ,[object Object],[object Object],[object Object],[object Object]
Questions ,[object Object],[object Object]

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Bingham.alph

  • 1. Execute Challenge-Driven Innovation Dr. Alpheus Bingham Founder and Member, Board of Directors Steven Domeck Innovation Manager, NASA Program
  • 2. The Leadership Paradox "To be a god, at least to be a creative one, one must relinquish control and embrace uncertainty.  Absolute control is absolutely boring.  To birth the new, the unexpected, the truly novel - that is, to be genuinely surprised - one must surrender the seat of power to the mob below . – Kevin Kelly -
  • 3. Infinite players enjoy being surprised. Continuously running into something one didn't know will ensure that the game will go on. The meaning of the past changes depending on what happens in the future. – Carse -- LEADERSHIP
  • 4. “ The race is not always to the swift nor the victory to the strong; but that IS how you bet.”
  • 6. We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday.” Josh Petersen – Amazon employee
  • 8. What is an expert?
  • 9. Swift and the Strong
  • 10. “ Most of the smart people work somewhere else.” -Bill Joy, Sun Microsystems-
  • 11. Swift and the Strong : Work Someplace?
  • 12. Swift and the Strong : Work Someplace? Likelihood of solving a tractable domain-appropriate problem to be posed in the future.
  • 13. Likelihood of solving a tractable domain-appropriate problem to be posed in the future. “ Most of the smart people work somewhere else.”
  • 14. Likelihood of solving a tractable domain-appropriate problem to be posed in the future. “ Most of the smart people aren’t “smart”.”
  • 15.
  • 16. Stock Market Do you want the CEO to set the share price every morning ?
  • 17.  
  • 18. InnoCentive Operations Seeker Companies Solvers InnoCentive was an experiment in open innovation. It worked. Proprietary and Confidential
  • 20. InnoCentive Operations Seeker Companies Solvers The Net@Work Proprietary and Confidential 220,000
  • 21.  
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Space is mostly empty E
  • 27. Space is mostly empty E
  • 28. Space is mostly empty E E E E E E E E E E E E E E E E
  • 29. Marginality “ Because individuals become socialized to the norms and beliefs of their fields and organizations, remaining at the margins while keeping up to date and actively pursuing access to resources offers those marginalized a different set of perspectives and heuristics than those at the core of the professional establishment.” McLaughlin. 2001. Optimal Marginality: Innovation and orthodoxy in Fromm’s revision of psychoanalysis. The Sociological Quarterly . 42 (2) 271-288.
  • 31. Can you “find” Archimedes in his bathtub
  • 32. “ I was thinking about tear gas….” The serendipity of ideas….
  • 33.
  • 34. Boeing, Airbus, Russian Space Program NASA HR Potential Home Astronomers Sprint Engineers Home Makers etc Logic of Scarcity vs. the Logic of Abundance
  • 35. Case Study Evaluation of the Open Innovation Pilot Program between NASA and InnoCentive, Inc.
  • 36.
  • 37.
  • 38. Open Innovation Program Reach Over 2,900 Solvers from 80 Countries Participated NASA Johnson Space Center SLSD – SA NASA Glenn Research Center NASA Langley Research Center
  • 39. NASA Pilot Challenges – Phase 1 Challenge Title - Center Area of Expertise Proposals Submitted Award Details Improved Barrier Layers … Keeping Food Fresh in Space - JSC Material Sciences 22 One Partial Award Mechanism for a Compact Aerobic Resistive Exercise Device – JSC/GRC Engineering 95 Fully Awarded Data-Driven Forecasting of Solar Events - JSC Mathematics 11 Fully Awarded Coordination of Sensor Swarms for Extraterrestrial Research - LARC Theory / Biology 37 Three Partial Awards
  • 40. NASA Pilot Challenges – Phase 2 Challenge Title - Center Area of Expertise Proposals Submitted Award Details Medical Consumables Tracking - GRC Engineering 56 Three Partial Awards Augmenting the Exercise Experience - JSC Systems 18 One Partial Award Simple Microgravity Laundry System - JSC Engineering 108 One Partial Award
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.

Notes de l'éditeur

  1. Alph to revise so it shows both commercial, government and non-commercial
  2. Note to Alph to revise (?)
  3. Full or partial on all 7 2 full 5 with partial, 2 with multiple winners
  4. Full or partial on all 7 2 full 5 with partial, 2 with multiple winners
  5. © 2008 InnoCentive, Inc. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY - DO NOT REPRODUCE.
  6. © 2008 InnoCentive, Inc. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY - DO NOT REPRODUCE.
  7. © 2008 InnoCentive, Inc. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY - DO NOT REPRODUCE.
  8. Awarded Solution Value Challenge Owners quantified the benefit of their solutions awarded based on other tools. (Those tools used in comparison included SBIR, contract resources or internal team development.) Results varied from $150,000 value (time independent for Solar Forecasting) to $25,000 for packaging concepts addressing Medical Consumables Tracking. Total Value: $410,000 Diverse Solver Network and Submissions Value NASA Challenge Owners realized benefits in access to the InnoCentive Open Innovation Marketplace: A diverse network of experts in which considerable time and resources would be applied in finding and managing these resources. The ability to evaluate the solutions in a pay only for success model created a significant value that is difficult to measure completely. It was determined by the pilot evaluation team that a benefit of $25,000 per challenge would be applied. Reduced Internal Resource Burden InnoCentive provides an experienced Client Services team of consultants and scientists to professionally develop the challenge statements and manage the program for the NASA Challenge Owners while using the InnoCentive Open Innovation Marketplace. Additionally NASA legal resources were not required to create contracts and agreements with the eleven-awarded solvers. An estimated 250 hours were saved per challenge resulting in a $122,500 savings based on a $70/hour burdened rate.