A primer on how community action agencies can teach job seekers to use social media.

1. Job Search 2.0
Where job seekers need to be and why

2. Where should job seekers be?

3. Why?
75%
of employers Google candidates

4. What are they looking for?
• The good, the bad and the ugly — more
information about a candidate than can be
gleaned from his/her resume

5. This…
• Will get your resume thrown out

6. This…
• Will help it move to the top of the pile
(assuming the information
is positive!)

7. How do they get there?
a.k.a. blogs

8. Why those?
• Employers = customers, and those
networks can help job seekers walk
employers through the process of “buying
an employee”

9. You need a new doctor…
• What do you want to know?
– Part of the professional world
– Satisfied customers
– They’re keeping up
– Their process – how they work
• Social media helps job
seekers answer those
questions
for employers

10. Added bonuses!
Networking + education.

11. In Plain English

12. Get found by employers.
Visualize and expand their networks.
Research employers to find the right contact.

13. a.k.a. blogs
In Plain English

14. a.k.a. blogs
Read blogs for education, research and networking, and maybe even
write their own to prove their expertise.
• personalbrandingblog.com
• Read career blogs
• keppiecareers.com
• Read employers’ blogs
• askamanager.com
• Read industry blogs
• jobmob.co.il
•Write their own
• alltop.com – for various topics

15. In Plain English

16. Follow and tweet for information, education, networking and even
job opportunities.
• twitter.com/blogging4jobs
• Follow career experts • twitter.com/askamanager
• Follow and engage with employers • twitter.com/danschawbel
• Tweet relevant, professional links • twitter.com/keppie_careers
• twitter.com/heatherhuhman