National Neighbors Silver is a multi-year campaign to empower, organize, and support economically vulnerable older adults through advocacy, organizing, and direct services. It promotes access to responsible banking and adequate housing for older adults. Working with industry and aging experts, it offers policy and program solutions to build economic security and preserve wealth for aging Americans. The campaign aims to establish local organizing campaigns and develop a national advocacy platform and standards for age-friendly banking.

1. Building a National Movement
to Empower Older Adults

2. National Neighbors Silver
Sarah Meek, Program Manager
April 18, 2012

3. National Neighbors Silver
National Neighbors Silver is a multi-year
campaign to empower, organize and support
economically vulnerable older adults. Combining
advocacy, organizing and direct service, the
campaign promotes access to responsible banking
services and adequate housing for older adults.
Working with the banking industry, aging network
and housing experts, National Neighbors Silver
offers a platform for policy and program solutions to
build economic security and preserve wealth for
aging America.

4. National Neighbors Silver
NCRC: National Neighbors Silver
• National Community Reinvestment Coalition –
bridging networks and building on expertise
• A multi-pronged approach –
organizing, advocacy and direct service
• Building a grassroots movement –
successes, challenges and lessons

5. National Neighbors Silver
The older population expected to grow from 35 million in 2000 to 72
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million in 2030 and represent nearly 20% of the total U.S. population.

6. National Neighbors Silver

7. National Neighbors Silver
Organizing: Establishment of up to 15 local campaigns, including one full-time
organizer and 5 community Ambassadors. Collectively, these community leaders
will reach thousands of older adults.
Advocacy: Development of a national platform – including a federal policy
agenda and an “age-friendly banking” standard.
Direct Service: Direct services to older adults offered via the Housing
Counseling Network and trainings for service providers, housing counselors,
advocates and the broader NCRC network.

8. National Neighbor Silver
NCRC: Building Our Movement

9. National Neighbors Silver

10. National Neighbors Silver

11. National Neighbors Silver
PARTNER: Causa Justa :: Just Cause
• Recent merger of St. Peter’s Housing and Just Cause Oakland
• Helping members help themselves – activists are developed
through direct service
ACTIVITIES –
• Foreclosure prevention
group
• Tenant clinics
• Auction actions to disrupt
the sale of foreclosed homes
• Large-scale action at Wells
Fargo shareholder meeting

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PARTNER: ESOP
• Blended approach combining community organizing and housing
counseling
• Community change from the ground up – Concerned Citizens
ACTIVITIES –
• “Arm in the community”
working with Dept. of Aging
• Visit from President Obama
and CFPB Director Corday
• Community action to
address vacant properties

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PARTNER: Faith Action for Community Equity
• Faith-based community organizing
affiliate of Gamaliel Network
• Incorporating older adults into the
fabric of their organization
ACTIVITIES –
• Equity Summit panel on senior and
economic security
• Covenanted Kokua Council as member
unit of FACE
• Racially and ethnically diverse
Ambassadors

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PARTNER: Jewish Community Action
• Founded in 1995, uniting Jews in Minnesota in the pursuit of
social and economic justice
• Building organization capacity
ACTIVITIES –
• Testimony before Federal Reserve
Board opposing the acquisition of ING
by Capital One
• Community education and advocacy with city officials for the creation
of a drop-in senior center in Minneapolis’ Northside neighborhood
• Advocacy on expanding the Earned Income Tax Credit to older adults

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PARTNER: United Neighbors
• Direct service provider and HUD-
certified housing counseling agency
• Asking older adults about their
financial concerns
ACTIVITIES –
• Working with local Area Agencies on
Aging
• Ongoing financial literacy at the Center
for Active Seniors
• Working with banks to provide low-interest home rehab

16. THANK YOU!
To follow up with the speaker:
Sarah Meek
Program Manager, National Neighbors Silver
smeek@ncrc.org
(202) 464-2734
Presentations will be available at www.ncrc.org/conference
by
April 30, 2012