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Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
        sustainability, empowerment and wealth building”
                                                         Copyright © 2011
                                                                            DRAFT




                                     Examining the Value Chain:
                                   How A Business Can Prosper by
                                      Understanding its Value

      Green Businesses and The Green Economy

                                                Presented By:
                                   William A. Johnson, CEO and Co-Founder
                                 Green America Public Private Partnership, Inc.
Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
        sustainability, empowerment and wealth building”
                                                         Copyright © 2011




                                                                       A Green Economy:
• Results in improved human well-being and social equity;
• While significantly reducing environmental risks and ecological scarcities
                          Source:                          United Nations Environment Program   (UNEP 2010)




                                                                                                              Page 2 of 14
Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
        sustainability, empowerment and wealth building”
                                                         Copyright © 2011




                                            Green Industry Sector
                                                                                             Repair &
                                                Confusing ?                                Maintenance




                                                               Green BUSINESSES Opportunities!


                            Green CAREER Opportunities!


Green JOBS Opportunities !


                                                                                                 Page 3 of 14
Green America Public Private Partnership
 “We promote green jobs, companies and communities with a focus on
         sustainability, empowerment and wealth building”
                                                          Copyright © 2011
                                                                                                    NY Green Industry Sectors

                                   Consulting                                  Workforce                      Changing        New
Contractor                                                                                   High                             Green
                                                                                             Demand           Skills
                                                                               Training                                       Jobs


Distributor                                                                     Supplier     Energy          HVAC            Repair &
                                   Manufacturer
                                                                                             Auditors        Installers      Refurbish
                                                                                                                          Maintenance
      Green Businesses                                                                                    Green Jobs
For Profit or                                  Project                                      Weatherization
Non-Profit                                                                                  Technicians &                    Training
                                 Management                                   Marketing     Installers       Engineers      Specialists

                                       Alternative                                             Green           Energy
                                                                                                                              LEED
Energy                                   Energy                               Pollution                                        BPI
Efficiency                                                                                    Program          Star           HERS
                                                                              Reduction
                                                                                               Cluster                       Training

                                                                                            Green                             Green
                                     Environmental                             Green        Residential        Solar        Commercial
Conservation                          Compliance                             Construction                    Programs
                                                                                            Program                          Program

 Green Market Sectors                                                                              Green Programs
                                                                                              Clean Tech       Wind
                                                                                                                            State Energy
Recycling                         Manufacturing                          Administration       Programs       Programs
                                                                                                                            Organization
                                                                                                                                        Page 4 of 14
Green America Public Private Partnership
   “We promote green jobs, companies and communities with a focus on
           sustainability, empowerment and wealth building”
                                                            Copyright © 2011




                           North American Industry Classification System
                                                                               (NAICS)


                                        20                      Economic Sector
                                        99                      Subsector
                                      313                       Industry Group
                                      721                       NAICS Industry
                                    1175                        National Industry
                                    2328                        NAICS w/Multi-Economic Sectors

                                    1192                        Combined NAICS & GGS Classifications



Source: Bureau of Labor Statistics & Census.Gov                                                        Page 5 of 14
Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
        sustainability, empowerment and wealth building”
                                                         Copyright © 2011




                                                 The U.S. Marketplace
                     “1,192” NAICS Industry Classifications
                             “333”                                                               !
                                                                            “Green” Market Sectors




                                                                                                     Page 6 of 14
Green America Public Private Partnership
   “We promote green jobs, companies and communities with a focus on
           sustainability, empowerment and wealth building”
                                                            Copyright © 2011




                                               Green Goods and Services (GGS) Classifications

                     1. Energy Efficiency                                                       140   31.7%

                     2. Pollution reduction and removal,
                                                                                                124   28.1%
                        greenhouse gas reduction, and recycling and reuse
                     3. Natural resource conservation                                           75    17.0%

                     4. Energy from renewable sources                                           58    13.1%
         o
         C
         e
         a
         g
         y
         r
         t
  G
  o
  n
  d
  e
  a
  v
  S
  c
  s
  r




                     5. Environmental compliance, education and training,
  i




                                                                                                45    10.2%
                        and public awareness
  G
  n
  e
  r




                              Total Green Goods and Services Categories (*)                     333

                              Total Industries with GGS Categories                              442



Source: Bureau of Labor Statistics & Census.Gov                                                        Page 7 of 14
Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
        sustainability, empowerment and wealth building”
                                                         Copyright © 2011




                                 Green Markets & Career Sectors
1.            Energy Efficiency
2.            Green Construction
3.            Transportation
4.            Recycling and Waste Reduction
5.            Renewable Energy Generation
6.            Research, Design, and Consulting Services
7.            Manufacturing
8.            Agriculture and Forestry
9.            Environment Protection
10.           Energy Trading
11.           Energy and Carbon Capture and Storage
12.           Governmental and Regulatory Administration
                                                                            Page 8 of 14
Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
        sustainability, empowerment and wealth building”
                                                         Copyright © 2011




                      Green Business Basics

   Green Programs                                                           Green Businesses   Green Jobs




                                                                                                        Page 9 of 14
Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
        sustainability, empowerment and wealth building”
                                                         Copyright © 2011




                                          Green Businesses & Organizations!



                                                                                   Green
                                                                                 Profitability




                                                        Green                                    Green
                                                      Operations                            Products / Services



                                                                        Environmental Certification

                                                                            Socially Responsible
                                                                            Sustainable & Scalable
                                                                                                                  Page 10 of 14
Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
        sustainability, empowerment and wealth building”
                                                         Copyright © 2011




Green Products & Services                                                                          Green Profitability




                  “Total Environmental Footprint“                                  Green
                                                                                 Operations
                                                                                                                              Green
                                                                                                                         Products / Services



• Directly connected to supply chain and products /
  services bought and sold, AND                                                               Environmental Certification




• is often “LARGER” than the internal operations footprint
                                                                                                Socially Responsible

                                                                                               Sustainable & Scalable




                                                       Supply Chain
                                                                                    Wal-Mart
                                              Products & Services
                                                                            • World’s largest retailer
                                                                            • One of the largest private
                                                                              purchasers of electricity
                                                                              “in the U.S”
                                                                            • estimates its supply chain
                                                                              footprint to be :

                                                                             “Twenty Times ! ”
                                                                                   GREATER THAN
                                                                               it‘s internal footprint.



                                                                                                                                   Page 11 of 14
Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
        sustainability, empowerment and wealth building”
                                                         Copyright © 2011




              Bureau of Labor Statistics (BLS)                                  Green Jobs Definition


                                                               Green jobs are either:

          • Jobs in businesses that produce goods or provide services
            that benefit the environment or conserve natural resources.


          • Jobs in which workers’ duties involve making their
            establishment’s production processes more environmentally
            friendly or use fewer natural resources.




                                                                                                        Page 12 of 14
Green America Public Private Partnership
 “We promote green jobs, companies and communities with a focus on
         sustainability, empowerment and wealth building”
                                                          Copyright © 2011




             U.S Department of Labor has identified / classified

                    “Over 8,000” Standard Occupations

There are                            “Over 200” Green “Career” Options !


                                                                             Page 13 of 14
Green America Public Private Partnership, Inc.
             “We promote green jobs, companies and communities with a focus on
                     sustainability, empowerment and wealth building” Copyright ©
                              A Non-Profit 501 ( C ) ( 6 ) Organization

AND,   Emerald Green Advisory Group, Inc.                     A Non-Profit 501 ( C ) ( 3 ) Charitable Organization




                Green                          Green                              Green
              Programs                    Companies                               Jobs




                 Thank You !
                                        Now “Let’s”

                   Fill The GAPPP !
                  WWW.TheGAPPP.Org

                                                                                                                     Page 14 of 14

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William Johnson | Examining the Value Chain

  • 1. Green America Public Private Partnership “We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 DRAFT Examining the Value Chain: How A Business Can Prosper by Understanding its Value Green Businesses and The Green Economy Presented By: William A. Johnson, CEO and Co-Founder Green America Public Private Partnership, Inc.
  • 2. Green America Public Private Partnership “We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 A Green Economy: • Results in improved human well-being and social equity; • While significantly reducing environmental risks and ecological scarcities Source: United Nations Environment Program (UNEP 2010) Page 2 of 14
  • 3. Green America Public Private Partnership “We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 Green Industry Sector Repair & Confusing ? Maintenance Green BUSINESSES Opportunities! Green CAREER Opportunities! Green JOBS Opportunities ! Page 3 of 14
  • 4. Green America Public Private Partnership “We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 NY Green Industry Sectors Consulting Workforce Changing New Contractor High Green Demand Skills Training Jobs Distributor Supplier Energy HVAC Repair & Manufacturer Auditors Installers Refurbish Maintenance Green Businesses Green Jobs For Profit or Project Weatherization Non-Profit Technicians & Training Management Marketing Installers Engineers Specialists Alternative Green Energy LEED Energy Energy Pollution BPI Efficiency Program Star HERS Reduction Cluster Training Green Green Environmental Green Residential Solar Commercial Conservation Compliance Construction Programs Program Program Green Market Sectors Green Programs Clean Tech Wind State Energy Recycling Manufacturing Administration Programs Programs Organization Page 4 of 14
  • 5. Green America Public Private Partnership “We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 North American Industry Classification System (NAICS) 20 Economic Sector 99 Subsector 313 Industry Group 721 NAICS Industry 1175 National Industry 2328 NAICS w/Multi-Economic Sectors 1192 Combined NAICS & GGS Classifications Source: Bureau of Labor Statistics & Census.Gov Page 5 of 14
  • 6. Green America Public Private Partnership “We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 The U.S. Marketplace “1,192” NAICS Industry Classifications “333” ! “Green” Market Sectors Page 6 of 14
  • 7. Green America Public Private Partnership “We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 Green Goods and Services (GGS) Classifications 1. Energy Efficiency 140 31.7% 2. Pollution reduction and removal, 124 28.1% greenhouse gas reduction, and recycling and reuse 3. Natural resource conservation 75 17.0% 4. Energy from renewable sources 58 13.1% o C e a g y r t G o n d e a v S c s r 5. Environmental compliance, education and training, i 45 10.2% and public awareness G n e r Total Green Goods and Services Categories (*) 333 Total Industries with GGS Categories 442 Source: Bureau of Labor Statistics & Census.Gov Page 7 of 14
  • 8. Green America Public Private Partnership “We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 Green Markets & Career Sectors 1. Energy Efficiency 2. Green Construction 3. Transportation 4. Recycling and Waste Reduction 5. Renewable Energy Generation 6. Research, Design, and Consulting Services 7. Manufacturing 8. Agriculture and Forestry 9. Environment Protection 10. Energy Trading 11. Energy and Carbon Capture and Storage 12. Governmental and Regulatory Administration Page 8 of 14
  • 9. Green America Public Private Partnership “We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 Green Business Basics Green Programs Green Businesses Green Jobs Page 9 of 14
  • 10. Green America Public Private Partnership “We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 Green Businesses & Organizations! Green Profitability Green Green Operations Products / Services Environmental Certification Socially Responsible Sustainable & Scalable Page 10 of 14
  • 11. Green America Public Private Partnership “We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 Green Products & Services Green Profitability “Total Environmental Footprint“ Green Operations Green Products / Services • Directly connected to supply chain and products / services bought and sold, AND Environmental Certification • is often “LARGER” than the internal operations footprint Socially Responsible Sustainable & Scalable Supply Chain Wal-Mart Products & Services • World’s largest retailer • One of the largest private purchasers of electricity “in the U.S” • estimates its supply chain footprint to be : “Twenty Times ! ” GREATER THAN it‘s internal footprint. Page 11 of 14
  • 12. Green America Public Private Partnership “We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 Bureau of Labor Statistics (BLS) Green Jobs Definition Green jobs are either: • Jobs in businesses that produce goods or provide services that benefit the environment or conserve natural resources. • Jobs in which workers’ duties involve making their establishment’s production processes more environmentally friendly or use fewer natural resources. Page 12 of 14
  • 13. Green America Public Private Partnership “We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 U.S Department of Labor has identified / classified “Over 8,000” Standard Occupations There are “Over 200” Green “Career” Options ! Page 13 of 14
  • 14. Green America Public Private Partnership, Inc. “We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © A Non-Profit 501 ( C ) ( 6 ) Organization AND, Emerald Green Advisory Group, Inc. A Non-Profit 501 ( C ) ( 3 ) Charitable Organization Green Green Green Programs Companies Jobs Thank You ! Now “Let’s” Fill The GAPPP ! WWW.TheGAPPP.Org Page 14 of 14