The document discusses using various social media and online tools like YouTube, Facebook, and advertising to promote social causes and recruit volunteers. It notes that uploading videos to YouTube and embedding them on a website can help engage supporters. Creating a Facebook page and advertising on Facebook is recommended as it allows targeting of ads in a cost effective way, with costs only incurred if people click the ads. An action plan outlines specific steps to take like uploading videos, creating social media pages, and launching an advertising campaign on Facebook.