Branding by Sally Coleman
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The document discusses branding and the design process. It begins with an example story about developing the brand identity for a bottle of apple juice called "Applicious." It then asks questions about what a brand is, why it is important, how the design process works, and how much it typically costs. The document provides tips for developing a brand identity, such as being authentic, highlighting unique selling points, and recognizing that solutions may be simple but the design process takes work. It suggests getting referrals, reviewing portfolios, and building relationships with designers.
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Branding by Sally Coleman
- 2. design & Illustration What is a brand (and why is it important)? How does the design process work? How much does it cost?
- 3. design & Illustration What is a brand?
- 4. design & Illustration Creating a brand is like telling a story...
- 5. design & Illustration Once upon a time their was a bottle of apple juice. Apple juice
- 6. design & Illustration Once upon a time their was a bottle of delicious apple juice. Applicious
- 7. design & Illustration Once upon a time their was a bottle of delicious, freshly pressed apple juice. Applicious • FRESHLY PRESSED •
- 8. design & Illustration Once upon a time their was a bottle of delicious apple juice, freshly pressed from British Apples! Applicious • FRESHLY PRESSED FROM • BRITISH APPLES
- 9. design & Illustration Once upon a time their was a bottle of delicious apple juice, freshly pressed from British Apples! ...with a lovely red top. The End Applicious • FRESHLY PRESSED FROM • BRITISH APPLES
- 10. design & Illustration Why is it important?
- 11. design & Illustration Applicious • FRESHLY PRESSED FROM • BRITISH APPLES
- 12. design & Illustration How does the process work?
- 13. design & Illustration Be yourself and avoid an identity crisis.
- 18. T 01452 415 900 E time@fairshares.org.uk design & Illustration www.fairshares.org.uk City Works | Alfred Street | Gloucester | GL1 4DF T 01452 415 900 E time@fairshares.org.uk www.fairshares.org.uk City Works | Alfred Street | Gloucester | GL1 4DF Lawrence Hughes Chief Executive T 01452 415 900 M 07817 739 331 E lawrence@fairshares.org.uk www.fairshares.org.uk City Works | Alfred Street | Gloucester | GL1 4DF
- 22. design & Illustration Show off your USPs
- 23. design & Illustration You’ll need 3 eggs and 150g spreadable butter Instructions Preheat the oven to 170°C and line your cupcake tray with cake cases 1) Place the softened butter in a bowl and beat well with a wooden spoon or electric whisk. 2) Gradually add the cake mix to the butter, making sure it is thoroughly mixed in. Rasberry & Rose Cake Mix Vanilla Icing 0% 10 ural Vanilla Icing Chocolate made only from the t Na Icing 3) Break the 3 eggs into a jug or bowl and add bit by bit to the cake mix until you have a smooth batter. Chocolate Icing 4) Spoon the mixture into your cake cases. purest ingredients absolutely no additives or preservatives co nt re ains fr al uit 5) Place in oven and leave for between 18 - 20 minutes. To check the cakes are ready, place a skewer in the middle of the sponge, it should come out clean. 6) Let cakes cool on a wire rack and when completely cool decorate with icing. Ingredients Self Raising Flour, Sugar, Natural Vanilla Flavour, Vanilla Seeds. Sprinkles: Rice flour, palm fat, thickening agent (tragacanth) colours: tumeric, beetroot extract, anthocyanins info@houseoftherisingbun.com www.houseoftherisingbun.com Best before date: Enough for 18 delicious cupcakes Enough for 18 delicious cupcakes Enough for 18 delicious easy to make fun Enough for 18 delicious cupcakes and cupcakes Enough for 18 delicious cupcakes
- 24. design & Illustration Net weight 392g Best Before: See base of pack Net weight 392g Best Before: See base of pack Net weight 392g Best Before: See base of pack
- 25. TH E RI S IN N BU Net weight 392g OF G HOU SE design & Illustration Best Before: See base of pack Net weight 392g Best Before: See base of pack Net weight 392g Best Before: See base of pack
- 27. design & Illustration The solution is usually simple but the process rarely is.
- 34. design & Illustration • Be yourself... and avoid an identity crisis. • Show off your USPs • The solution is often simple... but the process rarely is.
- 35. design & Illustration How much does it cost?
- 37. design & Illustration • Ask around - word of mouth is generally the most reliable source of good contacts. • Always ask to see a portfolio of work. • Meet people face-to-face - a good client /designer relationship is usually the key to good design.