Is your idea viable? by Nathalie Alpi

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Nathalie Alpi

This talk was given during the workshop 'Start Your Own Business' organised by Bristol Business Mums. November 2013

Business Technologie

START YOUR OWN
BUSINESS
15 NOVEMBER 2013

IS YOUR IDEA VIABLE?
HOW TO FIND THE RIGHT PRODUCT FOR THE RIGHT MARKET

3 CLUES
RESOLVE A PROBLEM OR FILL A GAP
USE YOUR SKILLS & EXPERIENCE
BE PASSIONATE

http://vimeo.com/6368439

“I don’t work, I just play all day long”

MARKET RESEARCH
ANALYSE YOUR MARKET
IDENTIFY & UNDERSTAND POTENTIAL CUSTOMERS
 

ANALYSE YOUR COMPETITION

METHODS & TOOLS
STATISTICS & TRADE REPORTS
OBSERVATION & SURVEYS
SWOT ANALYSIS
GOOGLE KEYWORD PLANNER

SWOT ANALYSIS
HELPFUL
INTERNAL
(ATTRIBUTES OF THE
ORGANISATION)
products, pricing, costs,
profitability, performance,
quality, people, skills,
adaptability, brands,
services, reputation,
processes,
infrastructure…

EXTERNAL
(ATTRIBUTES OF THE
ENVIRONMENT)
markets, sectors,
audience, fashion,
seasonality, trends,
competition, economics,
politics, society, culture,
technology, environment,
media, law…

STRENGTHS

What are your strengths?
What do you do better than
others?
What unique resources and
capabilities do you have?
What do others perceive as your
strengths?

OPPORTUNITIES

What opportunities are available
to you?
What trends or conditions may
have a positive impact on your
business?

HARMFUL

WEAKNESSES

What are your weaknesses?
What do your competitors do
better than you?
What can you improve?
What do others perceive as your
weaknesses?

THREATS

What trends or conditions may
have a negative impact on your
business?
What are your competitors doing
that may impact you?
Do you have solid financial
support?

GOOGLE KEYWORD PLANNER
Search for new keywords and ad
group ideas
Get search volume for a list of
keywords
Get traﬀic estimates for a list of
keywords

MARKET TESTING
!

BUILD A PRODUCT PROTOTYPE
START TRADING ON A SMALL SCALE
USE FREE COMMUNICATION TOOLS

WRAP UP
BE PASSIONATE BUT BE RATIONAL
TRACK, MEASURE & KEEP RECORDS OF EVERYTHING
!

GOOD LUCK!

NATHALIE ALPI 
WWW.COOKIESHQ.CO.UK
NATHALIE@COOKIESHQ.CO.UK
@NATALPI

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Is your idea viable? by Nathalie Alpi

1. START YOUR OWN BUSINESS 15 NOVEMBER 2013

2. IS YOUR IDEA VIABLE? HOW TO FIND THE RIGHT PRODUCT FOR THE RIGHT MARKET

3. 3 CLUES RESOLVE A PROBLEM OR FILL A GAP USE YOUR SKILLS & EXPERIENCE BE PASSIONATE

6. http://vimeo.com/6368439 “I don’t work, I just play all day long”

7. MARKET RESEARCH ANALYSE YOUR MARKET IDENTIFY & UNDERSTAND POTENTIAL CUSTOMERS   ANALYSE YOUR COMPETITION 

8. METHODS & TOOLS STATISTICS & TRADE REPORTS OBSERVATION & SURVEYS SWOT ANALYSIS GOOGLE KEYWORD PLANNER

9. SWOT ANALYSIS HELPFUL INTERNAL (ATTRIBUTES OF THE ORGANISATION) products, pricing, costs, profitability, performance, quality, people, skills, adaptability, brands, services, reputation, processes, infrastructure… EXTERNAL (ATTRIBUTES OF THE ENVIRONMENT) markets, sectors, audience, fashion, seasonality, trends, competition, economics, politics, society, culture, technology, environment, media, law… STRENGTHS What are your strengths? What do you do better than others? What unique resources and capabilities do you have? What do others perceive as your strengths? OPPORTUNITIES What opportunities are available to you? What trends or conditions may have a positive impact on your business? HARMFUL WEAKNESSES What are your weaknesses? What do your competitors do better than you? What can you improve? What do others perceive as your weaknesses? THREATS What trends or conditions may have a negative impact on your business? What are your competitors doing that may impact you? Do you have solid financial support?

10. GOOGLE KEYWORD PLANNER Search for new keywords and ad group ideas Get search volume for a list of keywords Get traﬀic estimates for a list of keywords

11. MARKET TESTING ! BUILD A PRODUCT PROTOTYPE START TRADING ON A SMALL SCALE USE FREE COMMUNICATION TOOLS 

12.

13.

14.

15. WRAP UP BE PASSIONATE BUT BE RATIONAL TRACK, MEASURE & KEEP RECORDS OF EVERYTHING ! GOOD LUCK!

16. NATHALIE ALPI  WWW.COOKIESHQ.CO.UK NATHALIE@COOKIESHQ.CO.UK @NATALPI