Digital marketing utilizes electronic devices like computers and smartphones to engage with consumers through various digital channels such as social media, email, and mobile phones. It goes beyond internet marketing to include other non-internet based channels. Digital marketing allows results to be easily tracked in real-time to effectively plan future campaigns. As internet access grows in India, the scope of digital marketing is expanding to support customer engagement and personalize experiences across multiple touchpoints.

2. DIGITAL MARKETING
• Digitalmarketing is marketing
that makes use of electronic
devices such as computers,
tablets, smartphones, cellphones,
digital billboards, and game
consoles to engage with
consumers and other business
partners. Internet Marketing is a
major component of digital
marketing.
• Digital marketing is a marketing
process which leads to the
development of any organization
or brand by using a variety of
digital channels such as email,
social networks etc.

4. DIGITAL MARKETING
• Apart from using many of the
techniques and practices contained
within the category of Internet
Marketing, digital marketing extends
beyond this by including other
channels that do not require the use
of the Internet. Due to non-
dependence on the Internet, the field
of digital marketing includes a whole
lot of elements such as mobile
phones or cell phones, display /
banner ads, sms /mms, digital
outdoor, and many more.
• Digital marketing is now being
enlarged in vast areas to support the
"servicing" and "engagement" of
customers.

5. INBOND MARKETING
Inbound marketing is
advertising a company
through blogs, podcasts, video,
eBook, enewsletters, whitepap
ers, SEO, social media
marketing, and other forms
of content marketing. Inbound
marketing earns the attention
of customers, makes the
company easy to be found and
draws customers to the
website by producing
interesting content.

7. DIGITAL MARKETING HELPS YOU REACH PEOPLE
• one of the main benefits of
conducting your marketing
digitally is the ease with which
results can be tracked and
monitored. Rather than
conducting expensive customer
research, you can quickly view
customer response rates and
measure the success of your
marketing campaign in real-time,
enabling you to plan more
effectively for the next one.
•

8. Future Prospects
• The latest statistics* reveal
that 400 million people
access internet regularly in
India and that is jump of
700% in last six years. And,
here comes the best part;
the internet users as of now
comprise of only 3.6% of
the population. Now you
can imagine the scope of
internet marketing in India!

10. New Paradigm
• In most cases, digital marketing continues to break ground in new
territory, where best practices are still evolving. But even so, we can be
sure of two things:
• • Consumers want a personalized, relevant digital experience, and
• They want to use digital channels on their terms.
• To survive in this new paradigm, enterprises must make a strong
commitment to digital marketing through renewed investment in
technology and innovation, deep partnerships, and an integrated
approach to customer-centric data. Ultimately, the ideal online marketing
solution must fully address the three R’s: reach, retention, and revenue. It
must make the connections between back-end technologies and many
touch points available to customers, including mobile devices, PCs, and
interactive TVs.

11. BY: SARFARAJ AHMAD KHAN
Thank You