Holiday Shopping in Northeast Ohio

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Northeast Ohio Media Group

Northeast Ohio searching and shopping trends around the holidays

Marketing

76%haveusedsocial
networkinginthe
pastmonth
88%
Have
shoppedonline
thisyear
33%
Email
24%
Internet
Sites/Apps
44%
In–Store
61%
Sunday
Newspapers
Wayscleveland.com
UsersObtain
Coupons
83%OwnaSmartphoneortablet
CLEVELAND.COM READERSAREMOBILE&
CONNECTEDFORHOLIDAYMESSAGING
52%morelikelytohave
spent$100ormoreonline
inthepastyear.
43%haverecentlyvisited
e-commercesitessuchas
Amazon.comorEbay.
ThePlainDealer,cleveland.com
andSunNewsReadersPotential
CyberMondayShoppers
66%usuallyclip
couponsfromthe
SundayNewspaper
33%morelikelytouseapreferredcustomerorloyaltycardforcoupons
ThePlainDealer,cleveland.comandSunNewsReadersPotentialBlackFridayShoppers
OURREADERSAREREADYTOSPENDON
BLACKFRIDAY/CYBERMONDAYDEALS
Kidsin
Household
Household
Incomeof
$50,000+
Charitable
DonorsDonors
32%
50%
72%
28%
57%
81%
44%
70%
66%
PlainDealer
Readers
SunNews
Readers
cleveland.com
Readers
70%of
cleveland.comreaders
havehousehold
incomesof$50,000+.
That’smorethan20%
abovemarket
average.average.
REACHKEYHOLIDAYSPENDERSWITHTHEPLAINDEALER,
SUNNEWSANDCLEVELAND.COM
Camerasor
Accessories
$355.47Televisions
$558.34
AverageSpendingPastYear
Thereare83,686
localadultsplanningto
buyasmartphone
thatreadThePlainDealer,
SunNewsorcleveland.com
READERSOFTHETHREEBRANDSWEREPRESENTARE
TRENDING&SPENDINGFORGIFTSEASONITEMS
TabletoreReader
92,674
Computer
73,092
HDTV
28,212
BlueRayorDVD
Player24,199
Electronics
(PlantoBuyinNext12Months)
Source:2015Cleveland/Akronrelease1ScarboroughReport.
Copyright2015ScarboroughResearch.Allrightsreserved.
deliver
ThePerfectHolidayPackage

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